Samsung considers asking Google to help with improving Bixby

Samsung considers asking Google to help with improving Bixby
Samsung launched its virtual assistant, Bixby, with the release of the Galaxy S8, in 2017, and it’s been pushing it to users ever since, even giving it a dedicated hardware button on its devices. Currently, Bixby’s capabilities are no match for Google Assistant, but Samsung’s president of the consumer electronics division, Kim Hyun-suk, sees a potential partnership between the two companies.

At a press conference at IFA 2018, currently ongoing in Berlin, the Samsung executive said he sees multiple forms of collaboration that can be beneficial for both parties. What the CEO things will be most lucrative for Google is Samsung’s wide range of devices, in which Bixby can find its way soon. Through the Bixby integration, some Google Services can als be available to a wider user base. While most other companies only make simple speakers or displays that use virtual assistants, Samsung makes everything from printers to air conditioners, it would be pretty easy to have every electronic device in your house be made by Samsung. The company already has a line of smart refrigerators, so it won’t be a stretch to assume that it wants to have all sorts of smart home appliances under the rule of Bixby. And Samsung wants to offer Google a piece of the pie.

Samsung’s virtual assistant is already using Google for its searches, but the Samsung boss envisions further integration of Google’s products, like Google Maps for directions straight within the Bixby interface. 

Google is one of the leaders in artificial intelligence and machine learning, when it comes to its use in consumer electronics, and Samsung hopes to make a deal that will let it tap into Google's AI riches.

There is definitely a benefit from partnering with a manufacturer the size of Samsung, but it’s unclear if Google will be willing to share know-how with a direct competitor in the field of virtual assistants. It already has its own line of smart speakers and is working with other manufacturers to implement Google Assistant in their Internet-of-Things devices.

It will be interesting to see if any of the ideas that Kim Hyun-suk talked about will come to fruition, after all, if Bixby is here to stay, it's better for Samsung users to have something more functional at their disposal.



1. Papa_Ji

Posts: 839; Member since: Jun 27, 2016

Bixby is the only voice assistance which makes sense for IoT...all others are handicap.

16. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Siri really needs help. I hope iOS 12 improves it.

2. alkandery75

Posts: 1; Member since: Sep 03, 2018

It's much better for them to forget about Bixby and use Google Assistant. Bixby doesn't make any sense.

15. uberzero

Posts: 51; Member since: Jul 07, 2018

Google Assistant does not control devices like Bixby does like taking simultaneous commands. Both complement each other.

17. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Exactly, and well said. I use both daily. Nothing tops Bixby command executions

3. gdawilson

Posts: 299; Member since: Jul 21, 2014

Samsung should just kill of Bixby. You tried your best but you can't keep up with Google Assistant or Alexa

4. VasiliS7

Posts: 200; Member since: Jan 10, 2017

I can't sent a Vider/Messanger/WhatsApp message from Google Assistant. So why not using Bixby to control my phone and the same time integrate with Google assistant for Internet results?

5. DasGebuesch

Posts: 19; Member since: Aug 31, 2017

Samsung can't be serious.

8. Lukino

Posts: 31; Member since: May 04, 2018

Bixgoo. They should do it years ago. Bixby assistant is really good to control your phone, but Google assistant is good outside of the phone and inside of the phone. I'm using Google assistant really every day. Bixby one per month.

9. haydenb

Posts: 129; Member since: Nov 24, 2011

Why not ditch Bixby and just use Google Assistant instead its already superior

20. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

It’s superior at search. If you bothered to use Bixby, you’d know it’s superior mostly everywhere else.

12. apple-rulz

Posts: 2027; Member since: Dec 27, 2016

Bixby even in its 2.0 iteration is way too slow and stupid to be practical in real world use. Google assistant is much, much better.

* Some comments have been hidden, because they don't meet the discussions rules.

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