Samsung and Apple take first dip in smartphone market share, LG on the rise

Samsung and Apple take first dip in smartphone market share, LG on the rise
Following Samsung's quarterly results disclosure, we are now getting the recap from research companies, and the brainiacs from IDC spotted a new trend - Samsung's market share is slipping for the first time since the Galaxy line began its Android crusade.

Granted, it is a small difference in numbers - 30.4% share now against 32.2% in the same quarter last year, but it's there nonetheless. Apple's share also took a dip from 16.6% a year ago, to 13.3% now. So who are the winners from Samsung and Apple's level-off?

Fellow Korean countrymen from LG, it seems, as well as Chinese juggernauts like Lenovo and ZTE, the numbers show. Getting in bed with Google on the Nexus 4, as well as throwing in nice midrangers sold at a great price like the Optimus L9 seems to have done wonders for LG's market share, compared to a year earlier, boosting the presence from 3.7% to 5.1% in the April-June period. 

Lenovo also noticed a significant bump, going from 3.1% to 4.7%, though this is mostly due to its strength in China, rather than any global presence to speak of. Nokia is yet to make a smartphone comeback with its Lumia numbers, though it remains the second-largest phone maker overall after Sammy. 

All in all, the market rose to a total of 237.9 million smartphones shipped from 156.2 million units in Q2 last year, according to the research firm.Samsung and Apple are still kings, but the underdogs are starting to bite back, which is all well and good for the foundation of our capitalist society - competition. LG is taking chances with unorthodox ergonomic solutions, as is visible with the G2, and it might just pay off in the future.

Samsung and Apple take first dip in smartphone market share, LG on the rise
via WSJ

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30 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Where is Sony and HTC?

23. rd_nest

Posts: 1656; Member since: Jun 06, 2010

They are in 'others' category. Meaning they don't have significant market share of their own to warrant a separate analysis. Only the top 5-6 manufacturers are highlighted.

24. oister85

Posts: 506; Member since: Apr 27, 2012

Good response

2. Shatter

Posts: 2036; Member since: May 29, 2013

People don't stick with one brand for long periods of time Samsung gets the spotlight for a few more years while apple decays into nothing. Then another brand will be #1.

7. pwnarena

Posts: 1129; Member since: Feb 15, 2013

as long as it's not a dubious chinese brand, it should be fine.

21. rd_nest

Posts: 1656; Member since: Jun 06, 2010

There is one way of looking in terms of percentage. There is another way by looking at actual numbers. In 2nd Q last year, Samsung sold 50 million devices (32% market share). This year it's 72 million (30%). The gap between 1st and 2nd place was 24 million last year, this year it's huge 41 million. Samsung's sales increased by 22 million, but percentage wise it fell. Whereas LG sold 6 million more, but it's percentage increased. It's simply because LG's percentage was too small last year. So, any increase will look good percentage-wise. The gap at the top has increased even more. It's even harder now to remove Samsung from top (41 million gap). It's just that there are many more 'smaller' players now. Percentage-wise Samsung/Apple will still fall because of these 'smaller' players. But in terms of actual devices sold, Samsung is literally untouchable now.

3. livyatan

Posts: 867; Member since: Jun 19, 2013

Samsung's market share is slipping because it can't possibly grow as fast as the Android market as a whole. Simple math shows it did not happened because LG sold 12 million androids(+3 million increase in the period), but because of the overall growth, that is at the rate of more than 20 million per quarter

4. Damitel

Posts: 66; Member since: Apr 21, 2013

Nokia remain the second largest phone makers after Sammy... And they are yet to ...With dozens of LUMIAS. What piss me off is this nokia and their fanboys have no respect for Sammy.

9. cam-whore

Posts: 164; Member since: Feb 21, 2013

that is correct, nokia hasn't made any profits and still they are second largest phone maker, that is what you call the price of market transistion, which they did in a big way. Any company who makes that big of a transistion will go through the same thing, but given the world's adaptability to nokia's products, they can afford to do so. They haven't made any profit yet since they are cutting losses from previous years, but since they are one of the companies on growth, a few more years is all it needs. Hate it or love it, it is inevitable...

13. neutralguy

Posts: 1152; Member since: Apr 30, 2012

So fanboys need yo respect other oems? Why are they called fanboys again, sir?

5. mi55u unregistered

Dip or not, Samsung still win, please go back home to those Chinese manufacturer, nobody want Chinese product

6. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Shut up Fansung Copybot.

11. Damitel

Posts: 66; Member since: Apr 21, 2013

Copycat? Who introduced phablet? Who made other companies draw inspiration from there? The stylus companies had given up hope on, who made it become effective? I heard that nokia are about to release a 6" phablet... Am yet to know who is the copycat!

12. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Actually, Dell was the first to introduce the Android phablet, the Dell Streak.

14. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Can I have the privileged to say, "Please apply cold water to burned area" To damitel? :))

16. Damitel

Posts: 66; Member since: Apr 21, 2013

no burn area, everything is still neutral to neutralguy.

15. Damitel

Posts: 66; Member since: Apr 21, 2013

What counts is the success made out of it, Samsung made it a success by that convincing the world that phablet still has a future.

27. darkkjedii

Posts: 30678; Member since: Feb 05, 2011

Good post XD

29. DONUT

Posts: 436; Member since: Jun 27, 2013

yasss xperiaDROID, clock that samsung fan boy lmao

26. darkkjedii

Posts: 30678; Member since: Feb 05, 2011

Dell introduced the phablet

8. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Sony and LG are coming strongly. LG with their devices and Sony with both devices and updates. http://www.phonearena.com/news/Sony-the-first-to-announce-its-commitment-to-Android-4.3_id45716

10. boosook

Posts: 1442; Member since: Nov 19, 2012

yeah... what about the just released L?

17. rusticguy

Posts: 2828; Member since: Aug 11, 2012

All Samsung needs is a good and functional design department ...

18. ilia1986 unregistered

And a UI interface which matches the minimalist holo theme of Android. If samsung makes a google edition phone but with all the S-features inside as well, themed in holo style - they will own me.

19. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Both sold more smartphones than last year, but there's a HUGE difference, whereas Apple obviously sells premier price products, although Samsung's market share dropped, it's flagship share is much higher now, hence the more profits. Which is interesting as the mood is predicted to shift toward mid-range and wearables.

20. ncarlosmiguel

Posts: 206; Member since: May 14, 2013

This is good news. LG phones are actually good. Just bought an LG L7 II 4 days ago and it was thieved on the bus on my way to work 3 days after LOL. But my next phone will be LG again for sure.

22. Edmund

Posts: 656; Member since: Jul 13, 2012

Nokia isn't mentioned once in the body of the IDC article, so stop misleading your readers. If your editors are going to paraphrase rubbish from the wall street journal, at least acknowledge the source of this editorial mis-information. From the wall street journal article: "Noticeably absent from the rankings was Finland’s Nokia Corp. While Nokia remained the second-largest mobile phone maker in the second quarter by overall shipments behind Samsung, it has been struggling to make a dent in smartphones with its new Lumia phones." The above is nothing more than editorial opinion; It does not form the basis of a factual statement, and therefore shouldn't be treated as one.

25. sherby

Posts: 7; Member since: Jun 21, 2013

Hmm, I cant post links. Quick search on this site, nokia, 7.4 million sony 11million(down 20% from last year) I think Lenovo will be huge when they launch their global campaign. They already have wide distribution channels due to the pc market. We're effectively seeing a repeat of the "ibm compatible pc" with android mobile phones. Indian oems will have opportunities too. Do Indian compainies like Micromax design their own phones or simply rebadge chinese designs?

28. androidfanboy

Posts: 162; Member since: Jun 24, 2013

Apple has peaked and will slowly decline

30. kronak

Posts: 1; Member since: Sep 01, 2013

no sherby micromax is really a good company. its worth purchasing products of micromax and lava xolo is another clmpany to watch out. those both company have good potential and their product are also good as compare to samsung

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