Samsung ISOCELL is the company's new camera sensor brand name


As we speak, a second, less-known Mobile World Congress edition is taking place in Shanghai, China. And while the showfloor is, unsurprisingly, mostly dominated by local brands, even companies like Samsung, which hasn't exactly been having the best time in China recently, are making an appearance. And as part of its showing this year, Samsung has introduced its ISOCELL brand of image sensors.

And if this name rings a bell, there's a good reason for that: a technology called ISOCELL has actually existed since 2013, and sensors equipped with it have made their way to every Galaxy flagship since the S5. So what Samsung is showing off here isn't new tech, but rather a new(-ish) brand name for its CMOS sensors.

But we can also see here that Samsung is putting a greater focus on its camera sensor business than before: apart from the new branding, the company also revealed that it's going to manufacture sensors in four different categories: ISOCELL Bright, Fast, Slim, and Dual, each one suited for a specific manufacturing need.


The last of the four, ISOCELL Dual, seems to be the most interesting of the bunch, though. According to the many leaks we've heard in the past few months, Samsung's smartphones will soon jump on the dual camera train like most of their competitors, starting with the Galaxy C10 and Galaxy Note 8. And given the fact that Samsung likes to put its own sensors into its devices, it's more than likely the newly-announced ISOCELL solution will be making its way to future Galaxy smartphones.

Samsung's new dual-camera branding will also be available in multiple configurations, like for example the most common one found in Android devices: a monochrome sensor paired with a colored one. Of course, that doesn't necessarily mean anything regarding Samsung's own phones, as its sensors are used in phones manufactured by rival companies, not just its own.

As for the rest of the sub-brands, we have some details regarding their respective use cases, too. ISOCELL Bright will be the flagship sensor, offering better low-light performance with less noise. ISOCELL Fast will offer fast autofocus, even in poor lighting. And lastly, ISOCELL Slim is pretty much what you imagine – small sensors designed so as not to obstruct a device's visual style (e.g. camera humps).

And if you're asking yourself what all of this has to do with your everyday consumer – admittedly, not that much. However, the attention Samsung has been giving its latest new brand leads us to believe we'll soon start seeing devices using it in their marketing, and thus enter the public eye. And as for what the technology that bears the same name actually is, we have a brief explainer on ISOCELL, as well as comparison shots between a Galaxy S7 using such a sensor and one equipped with a Sony-made one.

source: Samsung

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13 Comments

1. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Fast,Slim,Dual should all be in one sensor. Zero Compromises

3. mixedfish

Posts: 1547; Member since: Nov 17, 2013

That is not how camera technology works.

7. Zack_2014

Posts: 677; Member since: Mar 25, 2014

That's how it will work in future, the sensors in smartphones today are already fast slim and dual, could anyone one have imagined that quality in such small form factor some 10 years ago?

13. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

True, but not with zero comprimises...

5. pmsap

Posts: 105; Member since: May 26, 2015

AHAHAHAHAHAHAH

2. NoAllegiance unregistered

Any idea what happen to RGBW and RWB sensors that Samsung showed off a few years ago?

4. Guaire

Posts: 870; Member since: Oct 15, 2014

Samsung supposed to release sensors with RWB color filter instead RGB Bayer. Samsung announced a 8MP sensor with RWB filter a couple of years ago, but later same sensor listed as a RGB one. Probably they couldn't get accurate color reproduction with it. As well I know Samsung has not been associated with RGBW color filter. Sony has one such sensor and it used in Huawei P8.

6. okinalex

Posts: 20; Member since: Feb 02, 2017

Dual camera is useless as heart monitor on the smartphone. No one cares about bokeh effect. We whant better image and better zoom. Like Oppo did on MWC 2017. That’s the future.

8. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Bokeh is the future of smartphone cameras.

10. Lumberjack

Posts: 306; Member since: May 04, 2017

You do not need two cams to have defocus background.

11. trojan_horse

Posts: 5868; Member since: May 06, 2016

But you compromise the detail and exposure of the foreground when doing bokeh with a single camera... meanwhile there is no such compromise with dual cameras.

9. tokuzumi

Posts: 1844; Member since: Aug 27, 2009

Look forward to seeing how these perform in the upcoming Samsung devices. I could see other OEMs following suit.

12. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

Sony now is gonna have competition in the camera sensor biz. From photos we have seen taken with Samsung's ISOCELL and Sony's IMX series, there was no noticeable different in quality. Samsung must be confident now to allow other OEM's to but the ISOCELL. Samsung is ever so close to almost 100% of the parts of its phone/products, are all solely owned and made by their own company.

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