The trademark, dubbed Samsung Hello, was filed over in Europe's Intellectual Property Office, and it states that Samsung Hello is a type of, "software that enables block users or computers and mobile devices to access, aggregate, organize and interact with content, information and images and topics of general interest to such users." Furthermore, the trademark also reveals that Samsung Hello will include, "application software that gives personalized features and information based on user's preferences in the fields of weather, music, entertainment, games, travel, science, health, contact, and social news via voice command and voice recognition."
That sounds great and all, but what does it actually mean? Based off of what we know from the patent so far, Samsung Hello sounds a whole lot like the Google Feed (formerly known as Google Now). Google's combination of both the Google Assistant and Google Feed works incredibly well for both verbal and written information when you need it, and although Samsung Hello doesn't directly mention Bixby in the trademark filing, we've got a feeling that Samsung will try to connect the two in some form.
Having an AI that can provide you with verbal info when your want it and data on your screen when you ask for the weather, upcoming calendar appointments, and more sounds like something that Samsung is vying for with Bixby and Hello, and although we won't know for sure until the Galaxy S8 is officially announced, thankfully we won't have to wait too much longer with the S8 set to be unveiled by Samsung on March 29th.