Samsung rumored to ditch the S naming scheme, the Galaxy S10 to be called “X”
Apparently, sources from South Korea claim the Galaxy S9 flagships that will be launched this year will be the last ones to wear the Galaxy S brand. Samsung's next year flagship for the first half will be called “Galaxy X.”
I know many are tempted to believe that Samsung was strongly inspired by Apple's naming scheme for the iPhone X, let's say that the South Korean company wants simpler names for its most important smartphones.
If Samsung wants simpler names it should avoid combinations like Galaxy S11 or S12, which could be confusing for customers. Obviously, the move can also be seen as an attempt for Samsung to better compete with Apple and the iPhone X series.
One thing worth noting is the “Galaxy X” name was often used in reports about Samsung's upcoming “foldable smartphone,” so there's that.