Samsung Display's AMOLED panels lead the market, could dominate the future

Analyst company IHS has published a report outlining the state of the small and medium display market throughout 2015. The document states that while revenue in the sector only grew by 4% year-over-year, there was a major shift in powers. The need for small, high-resolution displays have caused many manufacturers to switch to AMOLED, resulting in a 54% year-over-year growth for AMOLED panels. LTPS (low-temperature polysilicon) TFT LCD displays have also marked a 10% growth, while a-Si (amorphous silicon) TFT LCD panels are down 10%.

The leader in shipments of display panels of 9 inches and less is Samsung Display, with 23% of all revenue. Japan Display comes second with 16%, followed by LG Display with 13%, and Sharp with 10%.

Of course, a large part of Samsung Display's victory run can be atributed to the success of Sammy's Galaxy S7 and S7 edge smartphones. It is also said that large China-based manufacturers are turning to Samsung's AMOLED panels, since they've been famous for their quality and colors. This is a major shift in gears when compared to two years ago, when Samsung Display reported that it's having trouble selling its panels to manufacturers other than Sammy. If the report about Apple ordering 100 million 5.5-inch AMOLED panels from Samsung turns out to be true, Samsung Display may easily rise to absolutely dominate the smartphone screen market in the next few years.

source: IHS via Business Korea



1. Xperia14

Posts: 1208; Member since: Sep 01, 2015

Samsung's sAMOLED is so much better than the conventional LCD's. It's a shame that the competition hasn't caught up yet.

7. tyrionTheWise unregistered

Competition cannot catch up. LCD inherently is inferior to OLED. Unless competition moves to OLED, it will never happen.

11. vincelongman

Posts: 5814; Member since: Feb 10, 2013

microLED can supposedly match OLED But I believe those a few years away

22. MSi_GS70 unregistered

i dont know bud ips is so whiter nicer for me ..

30. tedkord

Posts: 17513; Member since: Jun 17, 2009

Samsung AMOLEDs were married measured to have truer white than the top IPS LCDs on the market.

33. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

Super AMOLED does not have true whites, no!

31. tyrionTheWise unregistered

You mean bluer. Most LCD panels are calibrated to around 7500k to appear 'whiter'. Anyway, any AMOLED after S6 at adaptive display looks like LCDs for whites.

41. tyrionTheWise unregistered

microLED seems like OLED with more efficient LEDs.

70. vincelongman

Posts: 5814; Member since: Feb 10, 2013

Agreed Also cant burn-in, I know burn-in basically a non-issues with the newest OLED, thats still pretty nice too

48. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Still waiting to see if anything comes out of Apple's purchase of LuxVue. They were quiet for a few years after purchasing PA Semi and some of their other silicon engineering firms, so it would be cool if LuxVue yields some results in microLED.

53. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

What is this microLED you speak of...any smartphones use it?

61. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

72. vincelongman

Posts: 5814; Member since: Feb 10, 2013

tyrionTheWise summed it nicely Its sort of like OLED with more efficient LEDs, which also they dont ever burn-in

16. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

tyrion, LCD got a much longer life span, pure white colour rendering, and an even power consumption than OLED.Both displays have their Pros and Cons.None is in overall inferior to the other.

25. joeytaylor

Posts: 957; Member since: Feb 28, 2015

But that pure white causes eye strain and headaches

35. tyrionTheWise unregistered

Purer white? LMAO.

45. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

The ~7500K callibration has no connotation to LCD's pure white! Pure whites is LCD's nature, regardless of the calibration.

50. tyrionTheWise unregistered

LOL, you have no idea what you're talking about.

24. joeytaylor

Posts: 957; Member since: Feb 28, 2015

Hey Tyrion.....i remember you had a article on three different display tech with lcd, amoled and I cannot remember the third and I cannot remember if it was any better....iif you could remember for that would be awesome....thanks

32. tyrionTheWise unregistered

Quantum dot. It uses a blue backlight and the size of particles to diffract various wavelengths. It's most efficient of the three and can match the color gamut of OLED. However, the blacks of OLED still are unmatched.

37. joeytaylor

Posts: 957; Member since: Feb 28, 2015


46. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

Thanks, but no thanks.


Posts: 1168; Member since: Oct 05, 2015

That's not entirely true, Tyrion. Depends on the use. I wouldn't want to use AMOLED for anything that shows a lot of white or a lot of static images w/ a high contrast gradient. Also, if I'm not mistaken, constantly switching on and off isn't good for the lifespan of any type of light emitting source. LCD displays have roughly uniform power draw whether the image is white or black, static or changing. The RGB subpixel arrangement is also inherently sharper than pentile used in AMOLED, thus requiring less resolution, which means less GPU strain, which leads to less battery use. I need not mention the merits of AMOLED, as they're all over this thread and quite numerous, I admit.

60. tyrionTheWise unregistered

how exactly is uniform power draw a plus? For me, it's a con since even a pure black image consumes as much power as a white one. RGB or pentile has no relation with AMOLED. You can have a penTile LCD and you can have a RGB AMOLED.


Posts: 1168; Member since: Oct 05, 2015

Balanced power draw across different interfaces, such as not starting to tank once you get on the Web due to white. You can easily predict how long the lights will stay on. And how often have we seen RGB OLED panels on phones? Is Samsung making any for devices? Nope. And RGB layout exacerbates the burnout issue due to uneven wear on different colored pixels. Tyrion, I respect your know on a lot of things, but it's OK to not be right about everything.

65. tyrionTheWise unregistered

Tab S has RGB oled. Same with galaxy A5 and other low end phones with 720p or below. OLED consumes about the same power as LCD on white. And less power on any APL below 80%. So it's better than LCD on most scenarios. Besides, you can never predict how long the lights will stay on since even LCD differ on that due to panel self refresh. I know, but I'm right this time ;)


Posts: 1168; Member since: Oct 05, 2015

RGB stripe? Not sure about that. The way the eyes fixate on the green and all three converge in the middle to make a square of sorts is what makes it sharp. The type of layout used in the lower end Sammy phones isn't the same. Also, I'm not sure that OLED on white takes the same power as an LCD on white. OLED ain't that far just yet. Check out anandtech and their analysis of screen power draws. The author even concedes that the AMOLED screens aren't as efficient as the newer LCD ones. If I can find the link, I'll post it.

69. tyrionTheWise unregistered

It will still be as sharp. Since they still make a square, albeit with a different way. Anyway, that was not the point. Regarding that, the 80% APL number was from that exact article. They compared a 1080p LCD to a QHD AMOLED and the result was that the LCD was slightly better at full white but AMOLED was better at everything lower than 80% white. Can't find the link too. But it was huawei P8 for the LCD team and S6 for OLEd. In an average scenario while web browsing, your screen will be around 80% white, so it's a good approximation that both are quite close in web browsing.

73. techbuttcheex

Posts: 205; Member since: Jul 25, 2015

Yes but Japanese competitors could have OLED competitors alongside AMOLED, but they dropped the ball. Sony showed the first OLED prototypes years ago, but never moved them into mass production.

26. ibend

Posts: 6747; Member since: Sep 30, 2014

its because some people insist that LCD is more superior than sAMOLED, lol

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