Samsung & Best Buy launch 'Pink Gold' Galaxy S7 and S7 edge retailer exclusives
Buying from Best Buy also means customers are treated to a $150 gift card when they activate the smartphone inside the store, which means you'll be able to pick up a nice case and other accessories, or something else, if you wish.
Of course, not all customers will be happy that they didn't get to buy this color from the get-go, and not everyone is into the idea of Best Buy exclusives. But hey, you can't please everyone, and besides, Samsung might have felt that the Galaxy S7 and S7 edge need a little bit of sales pushin' right about now, following the Note 7's successful launch and the impending releases of the LG V20 and iPhone 6SE/7/whatever Apple has in store in September. Introducing a new color option is one way of lifting things up.
source: Best Buy