Rich Cards are a win-win-win for Google, site owners and mobile users

Rich Cards are a win-win-win for Google, site owners and mobile users
Google's mobile search results have evolved. From regular search results comprised of mostly text, Google's mobile search soon became a combination of text and small thumbnail images. And that has led to the latest evolution of mobile search for Google, Rich Cards. Currently available on search queries involving recipes and movies, Rich Cards serve up results that are mostly made up of photographs with a brief description of the image.

Google is currently testing rich cards for other search topics, and the cards are expected to be an improved way to drive online traffic to specific sites. It not only improves the user experience, but could generate more advertising revenue for Google.

So this is a win-win-win situation for everyone involved. The mobile search user gets a more targeted response to his/her query. The site owner gets to draw more people to the site, and Google receives more ad business. Check out the evolution of Google's mobile search seen in the image below.

source: Google via Engadget



1. Subie

Posts: 2397; Member since: Aug 01, 2015

Amazing - the Billions that Google has made over the years from it's ad business! All without having to sell anything to the average consumer.

3. ToastedBacon21

Posts: 47; Member since: Oct 18, 2015

When people look at google, they only see billions and trillions of $. It shouldn't be forgotten that Google was just a startup by two college students. They have worked hard enough to earn those billions.

5. Subie

Posts: 2397; Member since: Aug 01, 2015

No one is saying Larry and Sergey didn't work hard to get where they are. It's just amazing how well their business model has worked out as stated in post 1.

7. Tziggy14

Posts: 624; Member since: Sep 02, 2014

The two founders don't have the famous "college dropout" stories that people like Jobs, Zuckerberg, and Gates have. That's why they're not always in the spotlight when talking about Google. The idea of Google didn't come up until they were already Phd students.

2. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It's only a win for mobile users and site owners as long as Google isn't skewing results to favor their ad partners and their own products. When you have a search monopoly, your search results need to be product, partner, and platform agnostic.

6. abhinav.snsahu

Posts: 22; Member since: Dec 08, 2015

hope they perform well on slow networks.

8. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I am not seeing how this is different from Bing that I use on mobile. Searched the same results from my 950xl...not seeing the big hoopla here...

9. IosDroid

Posts: 117; Member since: Dec 03, 2015

Good for Google and big players. Loosers are the small companies and startups. Users get more stream lined. Is this what we want? I'm not so sure...

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