Researcher explains how Apple may have gotten 53% of smartphone sales in November (hint: it wasn't just the iPhone 5)
According to Kantar analyst Mary-Ann Parlato, while the iPhone 5 has been successful, "Apple’s older models – the iPhone 4S and 4 — have also contributed to the growing share of iOS." Additionally, 40% of users who purchased an iPhone in November were completely new to the smartphone game, and were upgrading from a feature phone. 27% of iPhone buyers upgraded from another smartphone platform, leaving the other 33% of iPhone buyers as users upgrading from an older iPhone.
Of course, it should be mentioned that these interviews were all done before the holiday season, so it doesn't help to break down the huge iOS and Android activation numbers we saw on Christmas day and Christmas week as a whole. Also, because these interviews were US-only, it doesn't really have any bearing on the fact that as of September, Android had four times more global smartphone market share than Apple.