Researcher explains how Apple may have gotten 53% of smartphone sales in November (hint: it wasn't just the iPhone 5)

Researcher explains how Apple may have gotten 53% of smartphone sales in November (hint: it wasn't just the iPhone 5)
Back in December, Kantar Worldpanel ComTech released the initial findings generated by more than 260,000 US-only consumer research interviews, which indicated that Apple might have taken about 53% of smartphone sales late last year. Although we still haven't seen the real sales numbers to back up this research, Kantar has decided to flesh out those findings by explaining how Apple was able to get such a high percentage of sales, and apparently the trick was in older iPhone devices and by drawing in new users.

According to Kantar analyst Mary-Ann Parlato, while the iPhone 5 has been successful, "Apple’s older models – the iPhone 4S and 4 — have also contributed to the growing share of iOS." Additionally, 40% of users who purchased an iPhone in November were completely new to the smartphone game, and were upgrading from a feature phone. 27% of iPhone buyers upgraded from another smartphone platform, leaving the other 33% of iPhone buyers as users upgrading from an older iPhone. 

Of course, it should be mentioned that these interviews were all done before the holiday season, so it doesn't help to break down the huge iOS and Android activation numbers we saw on Christmas day and Christmas week as a whole. Also, because these interviews were US-only, it doesn't really have any bearing on the fact that as of September, Android had four times more global smartphone market share than Apple. 

source: VentureBeat



1. zig8100

Posts: 244; Member since: Dec 13, 2012

Like I said before iPhone 4 n 4S are the budget model IPhone's. No more arguing about Apple doesn't have budget Models ,Apple Fans.

3. opensourceftw

Posts: 148; Member since: Jan 01, 2013

I've never gotten that mentality, that $200 (the price of all "new" model iphones) is some exorbatant sum of money. That's coming from a guy that paid $200 for feature phones back in the day, and also just dropped $300 for my wife's Note 2. I mean if you (not YOU specifically) really think being able to afford a $200 phone is some great accomplishment, it may be time to sit down and take a long hard look at your life and the decisions you've made.

4. cncrim

Posts: 1590; Member since: Aug 15, 2011

wait for 2 more years iphone will budget model too, haha.

17. jsdechavez

Posts: 818; Member since: Jul 20, 2012

made by samsung.. haha

11. MeoCao unregistered

Kantar talked bullsh*t and talks bullsh*t again. The numbers always include all variants of iPhones and Android phones. I suspect Apple paid Kantar to published the "research" to fool consumers and investors.

14. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I never thought it was the iPhone 5 alone that hit the mark. Forgive me but who believed it must be the ones who want to see Apple succeed so much they would jump over any positive conclusion laid down in front of them.

20. stealthd unregistered

They still don't have budget models. There are smartphones you can buy for $100 or less no-contract. That is a "budget model". "Free on contract" is not even close to that.

2. opensourceftw

Posts: 148; Member since: Jan 01, 2013


5. romeoc1984

Posts: 25; Member since: Sep 12, 2012

In the end its all about the numbers! Samsung may be a well rounded phone seller but they are not the best Smart phone seller!

8. Fruitpoop

Posts: 34; Member since: Dec 27, 2012

That's why Samsung sold two times more smartphones than Apple.

9. jroc74

Posts: 6023; Member since: Dec 30, 2010

Honestly...who cares who is considered the best seller. I'm a Motorola fan. And they are low in sales vs. Samsung and Apple. Doesnt matter to me. I dont pick a phone based on sales, I dont care if they are 3rd, 4th, 5th. I get it based on n needs. And thats Motorola. As long as they sell enough to stick around to make more phones, thats all I need.

24. networkdood

Posts: 6330; Member since: Mar 31, 2010

+1 to jroc

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Of course. The iPhone 4S is, to many people, good enough as a smartphone. Especially those who didn't have a smartphone to compare to at all. I would like to say that virtually everyone who I saw switching from Android was doing so from some s**tty model like the Optimus S. I didn't really see any switches from high end Android phones, with the exception of flagships from like two years ago.

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

And like many ppl share, sales spikes for the iPhone, iOS wasnt all because of iPhone 5. I bet many ppl that wanted an iPhone are very happy they can get older models at cheaper prices.

19. papss unregistered

I disagree.. I know plenty of people switching from S3 to W8... Not sure what cool aid you are drinking... I guess if I wanted a phone that had a paint job like a 80's speedboat then I may consider a s3 but I dont

7. maxis3G unregistered

only in america glad not entire of the world

12. jibraihimi

Posts: 816; Member since: Nov 29, 2011

Whatever you call Apple or how much BS we can all speak about Apple, but I will commend them for their good quality products. Apple's products (though overpiced like samsung's products) always feel like flagship model, their build quality their screen, everything feel very premier..... Whereas Other highend products from competitive manufacture, feels so cheap, especially their build quality.......... Even app quality is very different between the Apple and android, on Apple's product all apps looks so good and they have such a smoothness, but on android it really looks little odd, maybe it's due to laziness of Developers.......... I'm saying this from my personal experience, as I have both iPhone and Note 2.

13. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

What's so premium about bendable frame, failed maps and such? Jokes apart, for the same price, or lower, we get more powerful system than the latest iPhone. I agree that iPhones are sturdy and quite nice looking, but to a point. After that it just becomes over-rated and over-priced. Compare an Android and you'll get an awesome phone below the range of an iPhone.

15. jibraihimi

Posts: 816; Member since: Nov 29, 2011

I know some models leave the factories without proper quality check, but that doesn't mean all the models are same, but I think there is little problem with iPhone 5, with all the scratches and scuffs being found in many black model, but my iPhone 4s still looks new and feels premium with it's build quality, and I don't think u can disagree with me on this........... I also accept this point of your's that apple product is overpriced, and I have mentioned this in my comment, but Apple have luxury of pricing their products higher due to their huge fan following who are eager to spend so much cash for apple products, but in same way even samsung price their products higher than they deserve, I purchased iPhones 4s for 37,000 Indian rupees(673$) and I purchased my Note 2 for 35,500 Indian rupees(645$), so there isn't a big price difference between two, but I find iphone's build quality more premium than Note 2.......... Even apps looks more better on iPhone and their implementation is also better on iPhone, for comparison take opera mini browser on both iPhone and Note 2, u will see the differnce yourself. Something apart both the smartphones target different audience, for people looking for more customisation, larger screen estate, and better handwriting recognition will go with Note 2, whereas people who are less into modding and looking for phone with better support, ease of use etc will go for iPhone...........and I'm not fan of any platform, as u can se from my previous posts on differnet articles on this site, I applaud any platform for their innovation, and even criticize any platform for their drawback....... I'm just a technology enthusiast who gets excited by the advancement in tech world, and love to try all new tech products............

23. IHateApple

Posts: 122; Member since: Sep 26, 2012

Right. You are comparing the prices of a one year old phone to the latest phablet. iPhone having higher build quality. Can't say. The only thing that matters to me is that the phone/phablet shouldn't die when it drops. Apps and implementation better in iOS. I disagree. BTW, I live in India too!

16. jibraihimi

Posts: 816; Member since: Nov 29, 2011

And ya I also feel that apple, needs to overhaul it's GUI in ios, because it's UI now looks very old, even most of my friends have only one complaint against iPhone 'that all of them looks same'......... So apple should take care of these things in next release of iPhone, otherwise they will loose majority if it's followers, who will feels tempted to use ever advancing Android, or even the new WP8, which also looks better than old ios interface...........

18. tuminatr

Posts: 1179; Member since: Feb 23, 2009

not sure this adds up i have read there market share is way down, are you talking US only?

21. fouadqr

Posts: 326; Member since: Nov 21, 2012


22. willard12 unregistered

So goes the "1 phone competing against all those androids" theory.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless