Research firm claims Windows Phone 7 will overtake Android before 2013

Research firm claims Windows Phone 7 will overtake Android before 2013
Pyramid Research senior analyst Stela Bokun expects Windows Phone 7 to take off this year with its popularity even exceeding that of Android since Google's open source OS was introduced in 2008. The reason for this explosion? Microsoft's deal with Nokia should help bring prices of Windows Phone 7 devices down. Besides Nokia, other manufacturers will also support Windows Phone 7 allowing for a wide range of styles and price points.

Writing on Pyramid's blog, the analyst says, "With the change in the price of WP devices, and the multivendor strategic approach of Microsoft, the main advantage of Android – scale – may be removed."

Sounds like an ambitious forecast by Bokun, especially when considering the momentum that Android still has in the marketplace, and the lack of it on Windows' part. And remember, it was a particular piece of hardware-the Motorola DROID-mixed with Android 2.0 that set off Androidmania. For Windows Phone 7 to copy this, it will require a major upgrade to the OS, which is indeed coming in the form of the Mango upgrade, and a particular piece of hardware that captures the attention of cell phone fanatics the way the DROID did in late 2009 on the way to being named Time Magazine gadget of the year. The hardware is the missing piece to the Windows Phone 7 puzzle that remains a wild card for now.

source: BGR


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57 Comments

1. Kabaht unregistered

I hope he dosen't offer advice to anyone important, what a newb.

33. Henrik unregistered

Yeah, even though I am a Windows Phone user and certainly believe Windows Phone to become a Really heavy player in the mobile world in the coming years (top 3 or top 2), I wouldn't go so far as to say it has overtaken Android by 2013. That's 2 years away from now, and Windows Phone don't settle for low-budget devices to run it's OS, so there's no chance in hell they'll be on the same spot (and ahead) as Android by then. Google hardly give a shit which devices Android is being used on, while Microsoft do. But, Windows Phone it WILL overtake iOS - of that I am sure. When Windows Phone becomes "bundled" with Windows 8 and the tablet version of Windows 8, there's no stopping in sight. Mac users are just not that many. Simply look at a global perspective and put the user base of OSX in comparison with Windows. Done deal. Google and Apple will feel it where it hurts, but This research firm must've been sketching those forecasts on a napkin around 2 o' clock in the night. At a bar. :-) Maybe someday Windows Phone is ahead (since it will become top 2-3 in the following years), but not 2 years from now. That's way too soon :-) They need time to build a solid brand acknowledgment in the minds of us consumers, and that won't happen overnight.

2. alec unregistered

the biggest reason android was able to gain so much popularity was because the iphone was only available through att. all the other phones when the original droid launched were awful. also i have a hard time believing WP7 is suddenly going to catch up to android in the next year when nobody is buying them now but maybe skype will somehow turn things around

3. newfdog 13

Posts: 64; Member since: Mar 06, 2010

Ok. Who paid for the "research" from this so called firm?

22. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

+1. He is smoking some serious weed. Or the firm was just paid a bunch of $ to put out this bullsh*t. WP7 bypassing Android and iOS combined.... Yeah, right. It is a shame that today isn't April 1st. Then the article could be understood as simply an April Fools Day exercise.

28. JeffdaBeat unregistered

Any weed that gets a person as delusional to think WP7 will pass Android...I need to find the dealer...

30. remixfa

Posts: 14605; Member since: Dec 19, 2008

Technically anything is possible. Apple has let iOS go stagnant and fall way behind the times. Who knows.. time at the top could make google go stagnant.. but especially after todays announcements.. i doubt it. If they were saying like "by 2016 MS could be very close to android in new sales"... i could see that. overtake them in total sales by 2013?? WHAAAAT?!?!? even microsoft is laughing at that.

36. vishu9

Posts: 252; Member since: Mar 03, 2011

pass him onto me too if u get him :)

4. Skidro13

Posts: 65; Member since: Jul 27, 2010

wp7 are weak. there are plenty of quality cheap android devices.

34. Henrik unregistered

You don't know what you are talking about, right? Right. Go study read up on the subject, stop being such a tool by just eyeballing the spec sheets. Specifications say nothing about actual performance and overall feeling, and if it did (as you would have found out when using a Windows Phone and not just talking about it) - you would see how pathetic the Android performance have been on 1 Ghz devices during all this they've been using them. It's not even close to the smoothness of Windows Phone. Go try it out for yourself in a store or something, and maybe then you will know what you're talking about before you write it? :-)

42. jbash

Posts: 345; Member since: Feb 07, 2011

agreed, WP7 is by far the smoothest os I have used. Its amazing the leaps and bounds they came from WM6.5. Android is by far more functional but that edge is going to quickly dissapate. my $.02

5. bossmt_2

Posts: 459; Member since: Oct 13, 2009

More so than taking over Android, what I find this guy's prediction to be the Craziest is the steady decline of iOS. Don't get me wrong it could happen. Verizon getting the iPhone ensures that iOS and Android are the top dog. WinMo would need to grab nearly every single new smartphone to compete with them.

29. shyne unregistered

There is world outside United states..! and thats where Nokia still rules ..! So its just a matter of time for WP7 to be in game

6. codymws

Posts: 237; Member since: Jun 17, 2010

I doubt that... they haven't even launched any WP7 devices on the 1st and 3rd largest carriers in the US... how are they supposed to be number one by 2013? And iOS is that far behind? I doubt that. I bet Android will still be ahead.

43. jbash

Posts: 345; Member since: Feb 07, 2011

Wrong! Sprint had WP7 March 28th with the HTC Arrive. They launched the NoDo update. The delay for Sprint and Verizon was due to the lack of CDMA compatibility. VZW has the Trophy launching soon.

56. darth8ball

Posts: 520; Member since: Aug 02, 2011

Earth to jbash the Trophy has been out since like May.

7. HTC_Fan01 unregistered

You have got to be freaking kidding me! Android is the only way to go!

8. MorePhonesThanNeeded unregistered

Lmao, milk shot out of my nose when I read that story and i wasn't drinking anything. Holy crap what on earth, why would apple all of a sudden lose appeal and then WP7 just balloon in popularity greater than Android? This must mean they intend to sell to the entire continent of Asia. This is crazy stuff here, lol.

15. Lucas777

Posts: 2137; Member since: Jan 06, 2011

u need to go to a doctor then... haha and that definately wasnt milk

9. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Right.. price is the problem. Not the immature OS that nobody likes, and the pathetic hardware that we've seen so far, especially from HTC.

35. Pringle unregistered

Well, in that case HTC made pretty pathetic hardware for Android too during that time. In fact, ALL manufacturers only had 1 ghz (maximum) telephones during that time, so they must've all been pathetic. So what are you talking about? :-) The phones you see coming to different U.S. carriers today are the same phones (but rebranded) as was released in late 2011. It's the 1st gen, and only gen so far, Windows Phones (there are no more phones to choose between a.t.m.) - and they all had the same exact requirements regarding chipsets and ram. And WP7 is so perfectly optimized around those specifications that it didn't Need to go any higher to still work flawlessly (which can't be said about Android devices). And frankly - there was nowhere higher to go, since 1 ghz was the top cap (and speed) of development in the mobile world at that time. So there's no need to whine about it :-) The dual-cores phones of today are just Now arriving to the market, but they were nowhere to be found in the late 2011. The HTC phones were actually pretty pathetic, also in terms of speed, but the LG Optimus 7 and Samsung Omnia 7 (or the U.S. version "Focus") was no let-down. It's a shame all carriers seem to rely on the "HTC Trophy 7" though since it's the least good phone for WP7 :-/

10. grams17 unregistered

The only way they would sell is if wp7 worked like wm 6.5. If it wasn't the old ui wm had they could at least outsell ios. WM 6.5 worked like a dream looked like shit. WP7 looks amazing works like shit.

44. jbash

Posts: 345; Member since: Feb 07, 2011

most ppl want a shiny device more then actual functionality. Aesthetically pleasing is major part of the decision for most consumers. I think I can safely say the majority of us are geeks when it comes to phones, but we are the minority when it comes to consumer purchases. WP7 will only be successful if it has Angry Birds, ask RIM. (that was a joke :-P)

11. Cobjones

Posts: 14; Member since: Mar 09, 2011

Didn't I just read that WP7 had activated less than 1 million so far? This is definately not going to happen. I have a teenage brother and sister and they laugh at those phones... anyone they deem 'cool' would get and Android or iPhone.

38. Jagger unregistered

Wouw, your brother & sister know it all huh? And they are what, 14 years old? It sure sounds like it. Immature teenage snots, not old enough to tell what's what. I bet they hardly even know how to tie their own shoes yet. I'll take your siblings advice in consideration and then throw it out the window, dude :-) Coming here boasting about your sister ... cheeses.

45. Cobjones

Posts: 14; Member since: Mar 09, 2011

You can laugh all you want, but teenagers are the ones buying up these phones now. You might be buying into thinking 30 year olds buy all these phones, but you would be wrong. Most people 30 and up only care about iPhones if they get a smartphone... 20 year olds get the best phone their carrier carries... I would personally choose wp7 over ios, but it doesn't mean it will do better. Wake up and stop making fun of people you don't know. It doesn't necessarily matter what is best, it matters what is marketed best and ends up selling best.

50. Jagger unregistered

And why anyone on earth would consider Android being the top "coolest" is beyond me. It can be found on any $150 off-contract phones, and a whole bunch of other crippled-by-fragmentation phones too. Phones that are NOT being considered as cool. There's nothing "cool" about Android, it's not even marketed in that way. iPhone is marketed as being something exclusive and top-notch (which the build quality is), but Android is instead living through the hardware of it's phone manufacturers. So if no one makes a cool looking Android phone - the OS falls very flat on it's own. There simply is nothing "cool" about the Android OS itself since it has no real stand-out feature not found on any other phone (other than being somewhat "open source") since Google are lending all their services to iOS and others too, and since Android sure isn't something expensive to get your hands on. Anyone can get an Android nowadays, and that's great, but it holds no "exclusive" iPhone "coolness". Windows Phone on the other hand, it will hold So many deeply integrated parts of the phone OS itself. Windows Live Messenger, Skype, Office, Xbox Live, etc etc. Whether cool or not (which still is very teenagy immaturic), it sure feels more exclusive and one of a kind than the everyday Android ;-) But hey, it's just opinions. And teenagers who are young enough to still ask their parents to pay for their phones are not really the one's being considered as yet either smart or well educated, so it might very well be true that they like Android for it's "coolness" :-) And I'm not even saying it in a self-satisifying way. Aww, I'm awful.

51. Jagger unregistered

Gah, my girlfriend was stressing me so I had to go. And now I'm back. But the point is this: Android is a very good OS, very useful and very popular. But it's the tag "cool" that I don't understand, since the Android OS is as plain looking as it comes. There's no trendy fashion feel about Android, it's just a usable OS. No real feel to it. And how many kids are even using the vanilla Android experience (without bootloading something else than what came with the phone)? How many Android phones are Not using custom manufacturer skins? Eh, let's see - something like 3 phones in total? What you get when you buy an Android phone today is either HTC's "Sense", Motorolas "Blur", Samsungs "TouchWiz", LG's own skin or Sony-Ericsson's own skin. And is that justfully still the same Android for everyone? :-) And back to what I said: If no phone is attractively designed, the Android OS falls short on it's own. It has features, but it lacks exclusiveness since Google care more about spreading their (web) services than they care about giving Android away for free. They got to get paid somehow, you know. Without income, no business. And people still sure buy phones for their looks, not just how they work. Buh, I like kids, and I like Android - but is it really "cool", not just very usable and dependent on cool hardware design? :-) No need to answer, I don't have time for more of this anyway ;-) It's no pissing competition, we're just speaking our minds here. Good day, sir!

55. darth8ball

Posts: 520; Member since: Aug 02, 2011

No dude their parents are the ones "buying" these phones. They are getting phones on the carrier their parents have and are getting what their parents deem as "worth the money." You show me a 14 yr old with his own money "not given or gifted by parents or family" and I will show you less then 1% of the population of teen phone users.

12. lilbranbran

Posts: 21; Member since: Jul 14, 2010

Was this dude high when he came up with this? Windows is too mediocre to even think it can compete with Android, let alone iOS. With Samsung and HTC launching all of it's "next best" Android devices, who know's if even Windows will be able to compete with Blackberry. Yeah, nice try Windows.

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