Report from Millennial Media shows usage of Android devices doubled that of iOS devices in Q3

Report from Millennial Media shows usage of Android devices doubled that of iOS devices in Q3
The Millennial mobile ad network keeps track of the number of ads-or impressions-that were viewed on each device and OS. While not a perfect way to measure popularity among operating systems and devices, it does provide a quick and dirty look at which devices and firmware are being used to read these ads. When looked at in this regard, the numbers do provide some sort of usage statistics.

Based on the quarter that ended last month, Android devices had twice the number of impressions as iOS devices. Now we can't go ahead and say that means Android users outnumber iOS users by 2:1 globally, but it does give us an idea of which platform is in the hands of  most smartphone users that received Millennial's mobile ads during the three months ended in September. RIM was third with a 13% slice of the impression pie. Symbian came in with 1% while the combination of Windows Phone and Windows Mobile (there are still some older models using the latter) also accounted for 1%.

Thanks to a very strong jump in impressions for the Apple iPad (456% gain in impressions year-over-year), Apple was the manufacturer with the highest number of Q3 impressions, holding a 23.09% share. Samsung was second with 16.485 followed by HTC's 15.5% slice. RIM and Motorola rounded out the top 5 at 11.05% and 10.70% respectively. Other names of interest include LG (6th, 9.14%). Nokia (8th, 2.41%) and Sony (15th, .2%).

The Apple iPhone was at the top of the smartphone list with 12.55% of all impressions during the third quarter, followed by the LG Optimus series at 6.30%. Third was all models of the BlackBerry Curve at 4.70% with the Motorola DROID line right behind, accounting for 4.35% of impressions on the network. The HTC Desire came in fifth with a 4.01% share.

Looking at impression share from one mobile ad network can lead to some strange stats. Huawei had two models (Ascend and Ideos) in the top 20 and the BlackBerry Pearl was number 20. No, it is not a popularity contest which makes the numbers more interesting because it is a referendum on the actual usage of mobile devices.

source: MillennialMedia via BGR



1. remixfa

Posts: 14605; Member since: Dec 19, 2008

interesting that android's most popular series, the galaxyS 1&2 didnt make the top of the list. edit: oh.. and.. FIRST. for those that care :)

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

oh, now i see why, they did that whole "break down by carrier" thing for the SGS even though they didnt do it for the blackberrys, iphones, or even the optimus devices. grr... consistency people..

10. taco50

Posts: 5506; Member since: Oct 08, 2009

Boo hoo

4. cartersumpter

Posts: 5; Member since: Oct 07, 2011

Well it is on the list. The Samsung Vibrant Galaxy S

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

that is just one carrier version the fascinate, SGS1, vibrant, and captivate are all stock SGS1 phones and should be under 1 heading like the iphone, curve, and LG are. The epic is an SGS1 with a keyboard, so that should be separate.

7. ivanko34

Posts: 617; Member since: Sep 04, 2011

no he is a good guy he put some life in the forum i wonder if he really owns an iphone maybe he has an htc android or a motorola startac

8. protozeloz

Posts: 5396; Member since: Sep 16, 2010

doubt it, for some comments I've seen from him my bet he has never actually owned an android device

11. taco50

Posts: 5506; Member since: Oct 08, 2009

I've used several android phones. Color me not impressed

13. toaster

Posts: 114; Member since: Sep 13, 2011

And I bet all of them were either a Sanyo Zio or comparable to a Sanyo Zio. Considering how most of his arguments are "android are force close rofl"

14. andro.

Posts: 1999; Member since: Sep 16, 2011

Apples primary user and buyer base is preteens and teens so maybe taco does own an iphone

5. iamcc

Posts: 1319; Member since: Oct 07, 2011

I'm curious if "in-app" ads count... if they do this is almost useless because iOS has almost no ads in their apps and Android has apps in almost every free app. If they do not count then this is impressive for Android.

12. networkdood

Posts: 6330; Member since: Mar 31, 2010

Very inaccurate survey as lots of Android users root their phone and update their hosts file to block ads, or get a ROM that includes the updated hosts file.

15. -RVM-

Posts: 331; Member since: Oct 19, 2011

* Some comments have been hidden, because they don't meet the discussions rules.

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