Report: Samsung's position in Japan goes from bad to critical

Report: Samsung's position in Japan goes from bad to critical
A report from The Korea Herald published on Sunday details the continuing struggles of smarpthone top dog Samsung in the Land of the Rising Sun.

While Sammy may be dominating worldwide, it would appear that its Japanese neighbors want no part in the company's rise to dominion. Reception towards Samsung products in Japan has been icy for a while now, with locals often preferring home manufacturers, such as Sony and even Sharp.

According to research from Strategy Analytics, the Korean giant sold just 1 million units from its massive portfolio of devices in the July – September period. This works out to 9.9% market share, and continues the downward spiral – a drop from 1.9 million units sold in Q4 2012 and 1.3 million in Q1 2013.

Analysts seem to agree that the disappointing sales had to do with Apple's new iPhones, now available from NTT DoCoMo (the No. 1 carrier), not to mention the revival of local manufacturers. Apple sold 3.8 million units (a 38.1% share) of the iPhone 5s and iPhone 5c, despite the fact that these devices have only been available for two months or so. Trailing Apple is Sony, which sold 1.9 million units, for an 18.9% share of the pie. Worst of all, even troubled Sharp outsold Samsung, pushing some 1.1 million units.

“Considering that Korean companies like Samsung and LG have led the long term evolution market, its sales drop in the market is a sign for concern. Samsung should also contemplate developing diversified strategies apart from NTT Docomo,” an industry source commented.

Doesn't sound too good, yet we're sure this isn't the last the people of Japan will hear of Samsung.



1. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Ouch, lost that one Sammy. I think Sony smartphones represent what the Japanese want sometimes plastic on a high end smartphone just doesn't cut it

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Samsung bashing as usual. How do you explain that Samsung made 52% of global mobile phones profits and the high sales volume from s4 and note 3? I read your other comments praising Apple like the second coming, make one wants to puke but i kept quiet because while i don't agree with you i don't feel good raining in Apple parties.

6. tech2

Posts: 3487; Member since: Oct 26, 2012

+1 just another stereotype bashing. When they succeed they blame it on their marketing (and not product) and when they fail its because of their plastic (which BTW all of a sudden got a title of 'cheap' ever since 2012 after iPhone and HTC) that's all they have to say. Without even venturing to think how ergonomic their design were, how they managed to squeeze a bigger display in smaller phone in GS4 or even the offering of simple things such as MicroSd and accessible battery which average consumers want.

49. chocolaking

Posts: 495; Member since: May 22, 2012

Samsung fails in Japan because consumer in Japan are smarter. They don't buy crap products.. Samsung mobile and camera = lies and fakes

50. tech2

Posts: 3487; Member since: Oct 26, 2012

^This is exactly what I meant by stereotype bashing. Do you even know what you are saying ? Are you saying EVERY country who buys samsung products are stupid and only Japan is smart ?! Do you even think before you write ?

7. ardent1

Posts: 2000; Member since: Apr 16, 2011

Samsung's profits were based on fictitious accounting. Some people are dumb enough to believe everything they read.

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

you sir, get a +1

21. tech2

Posts: 3487; Member since: Oct 26, 2012

that isn't 'fictitious accounting' that is 'fictitious analysis' by some wall st. analysts (including IDC and Gartner). Samsung weren't the one who released those charts.

28. livyatan

Posts: 867; Member since: Jun 19, 2013

How on earth is the link you've so dumbly put out, questioning Samsung's $9 Billion profits? And you call others dumb! Oh the irony.

30. xfire99

Posts: 1206; Member since: Mar 14, 2012

Lucky Samsung, that Apple dont have patent for dumb users believe everything they read. Or else sure Apple will sue Samsung infringing theirs "users are dumb enough to read everything they read" patent. Reminds about all white flocks.... -.-

41. Taters

Posts: 6474; Member since: Jan 28, 2013

Yup. Especially the ifans.

9. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Samsung has consistently sold around twice as many total handsets as Apple has over the past year, but the devices Samsung sells are mainly low end models that contribute to very low profits. Samsung's record breaking profit margins also rely on low quality devices.

20. tech2

Posts: 3487; Member since: Oct 26, 2012

'cheap' phones are not necessarily 'low quality'. Do your homework kid !


Posts: 225; Member since: Oct 10, 2013

Please you are being so arrogant. I have noticed many of your comment just blindly bashing samsung.

42. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I wonder why androiphone20 and ardent are not banned for making every comment a Samsung hate remark.

45. Finalflash

Posts: 4063; Member since: Jul 23, 2013

You don't make record breaking profits on the low margin devices, you'd be stupid to think they do.


Posts: 225; Member since: Oct 10, 2013

This is not only happening in japan,it also do happen in india. in india micromax, a local brand close to over take samsung. still not critical but its bad for them.

31. skyline88

Posts: 698; Member since: Jul 15, 2013

lost that one? doesnt matter at all, have u seen anyone driving Kia or Hyundai in Japan? or have u really seen any LG washing machine or Samsung refrigerator in Japan? those Japanese are simply boycotting Korean stuff to show their naive hatred towards Koreans, while denying that their close neighbour is so damn superior right now in terms of technology, let alone mobile. the ego of Japanese people is much stronger than anything else. Sony smartphones? really dude?? oh i supposed you're referring to those hopeless Xperia....

43. SleepingOz unregistered

That's exactly what I was about to comment.

46. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Good god, yes there is a home base advantage to local retailers, but there is no massive hate between the two countries that consumers care about. It is ergonomics rather than economics that influence this. They like smaller phones and the iPhone is currently the only small powerful enough phone. Just like the original xbox controller problem, large phones which are fine by US standards do not work well for them. Sony is doing marginally better because they have the home advantage but also produce large phones and aren't really ruling the market. Any idiot that says the iPhone is selling well because of its "premium" whatever is just trying to get a place in the Apple fan circle jerk.

2. sniperdroid

Posts: 146; Member since: May 23, 2013

No understands the Japanese except for the Japanese and a few Americans :)

3. funchumm1206

Posts: 52; Member since: Mar 04, 2013

Local brands in Japan has great performance. Look at Fujitsu Arrow.

5. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Samsung,drop out of japan like what htc did in south korea, in this way they would avoid any losses and they could focus more on other countries

32. skyline88

Posts: 698; Member since: Jul 15, 2013

with superior stuff like Samsung, LG and Pantech, no surprise at all that HTC dropped out.

8. Tsepz_GP

Posts: 1176; Member since: Apr 12, 2012

It's just Japan, no biggie, Samsung will figure it out and make a comeback, they are incredible at readapting, that's all that is needed there. The Japanese manufacturers don't exactly have the greatest line ups, but their products get heavily subsidized on the Japanese networks. Samsung will be fine. :)

23. superduper

Posts: 151; Member since: Oct 20, 2013

South Korea: 50 million inhabitants, world's 15th largest economy. Japan: 127 million inhabitants, world's 3rd largest economy. "It's just Japan, no biggie."

34. skyline88

Posts: 698; Member since: Jul 15, 2013

world's 3rd largest and keep on declining, thanks to their neighbouring country. yup, no biggie at all, welcome to China mate.

38. x_maly_x

Posts: 72; Member since: Jun 01, 2013

And....? It's still 3rd largest economy on the world...And still Slamdong going down on this market...

11. Loubielou

Posts: 603; Member since: Jul 11, 2012

There is more competition for Samsung in Japan,if the phones they have in Japan were sold worldwide,then Samsung knew they had to Release more High Quality phones,but in Europe we are not getting so much competition for Samsung,so they know they do not have to really create High Class phones,just hope in 2014 everything gets improved at Samsung

12. GeekMovement unregistered

Well there seems to be a lot of grudge between Korea and Japan so not too surprising though by now I would have hoped that all that history crap disappeared along with the prejudice.

* Some comments have been hidden, because they don't meet the discussions rules.

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