Report: Samsung still unable to penetrate Japanese market, now only the 6th largest maker by share

Report: Samsung still unable to penetrate Japanese market, now only the 6th largest maker by share
When Samsung was crafting its roll-out strategy for the Galaxy Note Edge, it chose Japan as the number one priority after its home country of South Korea. We can't know for sure, but it's likely that the company thought it had a winner at its hands with Japanese consumers.

The reality, however, is different. According to Business Korea, things aren't going well for Samsung at all – the company apparently only sold the Note Edge in the tens of thousands, and the is now down to the number six spot in terms of market share, with its measly 4%. What's even more, Samsung has been unable to break into the top 5 for over two years now, having been bested by the likes of Apple, Sony, and Sharp. 

It's worth pointing out that Japan is one of few key markets that are as significantly pro-Apple – the latest numbers from Kantarl Worldpannel ComTech show a year-on-year drop of 8.5% in market share for iOS, but that still left Cupertino with 60.2% of the seriously lucrative market. In comparison, the Android crowd only accounts for 38.3% (grew 7.8% year-over-year, mostly at the expense of iOS). It is no wonder then that Samsung employees are, reportedly, saying that the company only incurs losses in Japan, not profits. Whether this means that Samsung could be considering an exit from the market is unclear, but we find that hard to believe, even with the company bleeding money. Exiting Japan, especially at this point, would be a sign of weakness and a major defeat.

Related phones

Galaxy Note Edge
  • Display 5.6" 1440 x 2560 pixels
  • Camera 16 MP / 3.7 MP front
  • Processor Qualcomm Snapdragon 805, Quad-core, 2700 MHz
  • Storage 32GB + microSDXC
  • Battery 3000 mAh(18h 3G talk time)



1. Aploine

Posts: 445; Member since: Oct 24, 2013

Make alliances with Japaneese companies and carriers maybe?

35. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Nuh, Samsung needs to make more waterproof phones just for Japanese market. 90% of phones in Japan are waterproof.

38. hohoho

Posts: 65; Member since: Dec 12, 2014


2. drunkenjay

Posts: 1704; Member since: Feb 11, 2013

japan has enough phones in their market so its not so suprising. japan also like premium phones (metal). samsung has to up its game if it wants to be top dog. bring out the premiums and more unique to the market. japanese people like new stuff. do not reply with apple, samsung etc bashing on my comment. i hate fanwars.

40. Philipand96

Posts: 103; Member since: Jul 12, 2014

What surprises me is that Apple have boosted sales yes again with phone that is essentially a larger display iPhone5 that adds Apple pay. TWO YEARS SEPARATE THESE PHONES Apple made $18 NET profit in the last quarter which covers the iPhone6 and just today 10/02/2015 Apple out of every $100 profit made Apple made $93 (maths 93%) all other combined $7 over the same last quarter Samsung grabbed defeat form the jaws of success and yes I like the (principle) of the Samsung Galaxy Alpha which feel premium. What I don't understand is why Samsung decided that this 'flagship' phone and iPhone challenger would take away sale with 32Gb non expandable. Forget Apple already had a 64Gb iPhone5S and people were screaming for MORE memory then why remove a feature that Apple never had and Samsung did The rumour now is the Alpha won't be upgraded in 2015. Again a mystery the correction (patches) Samsung have released for the Alpha makes no sense either The A3, A5, A7 all HAVE microSD expansion but now all have NON user replaceable batteries I like the Alpha feel but all 4 Samsung I would not touch. So ATM Samsung have released 4 non Samsung phones which won't steal iPhone sales away take the A3, A5, and A7, say you love Apple but hate the 'Wall Hugging' The number one competitor releases a phone with a feature you ‘hate’ already fixed in battery so no spare, so why jump ship. Where apple is strong is it’s the customer base and retention. there has been almost inertia in specs, e.g. 8Mp Dual Core since 2011 and 1Gb ram since 2012 I wonder will if 2015 will be add any improvements to specs to Apple as it can't sell the same phone over and over again and we know NFC Apple have said will only be for Apple Pay and not file sharing

3. usermaxthon

Posts: 70; Member since: Jan 20, 2015

They're not going to penetrate Japanese market anytime soon. Even in their homeland Samsung is losing their market share significantly. Lots of South Korean people choose iphone6/6s over note 4, recent market share proves it. Simple spec bump not going to save Samsung mobile falling Businesses.

16. tech2

Posts: 3487; Member since: Oct 26, 2012

Samsung's 'simple spec bump' was still much more then iPhone's spec bump. Spec bump doesn't really much to general consumers.

20. Deicide

Posts: 82; Member since: Jul 02, 2011

And your point is?

4. AlikMalix unregistered

I know what they should do... make more variations Galaxy lines, and even more variations of their mid rangers - there are so many letters in the alphabet why only A models, S models, and J models... Come on Samsung A thru Z... that should do it... dont forget Alpha, but then again there are more greek letters too... wow, imagine Samsung Omega S Pro Note Sigma...

5. JMartin22

Posts: 2415; Member since: Apr 30, 2013

We get that Samsung doesn't pull in the quarterly revenue that they did a couple of years ago, due to some underlying changes in the market for mobile devices. But why all this constant propaganda and baiting on this site about how Samsung is "down", tensions are "high" in Seoul headquarters, and that they're "losing it". Sure, things change, but that's only to adapt to a flux in the market. No one company maintains a steady position forever. But this site seems bent on convincing us that Samsung is out. When in actuality, they're still the largest manufacturer in the world when based on shipment volume, still the second most profitable OEM behind Apple only, and have the bulk of the market share on the Android platform.

6. pwnarena

Posts: 1129; Member since: Feb 15, 2013

rich countries prefer iOS

14. Mutation.X

Posts: 185; Member since: Feb 09, 2015

Apple is overrated and hypnotherapy. No they only prefer the logo, so they can pose.

27. Cicero

Posts: 1159; Member since: Jan 22, 2014

Have you wonder why? It is about personal image and status (expensive piece equal a top social status - richness)? We are talking here about phones that are helping us dooing better thru the all day long. Choose what you want or fit your personal/business needs. Frankly speaking Android is doing things better and more than ios but it need some tweaking and some knowledge. Enjoy life!

7. FlyingDutch

Posts: 97; Member since: Jan 30, 2015

No wonder. Android ALWAYS fails EXACTLY where things get interesting.

12. Mutation.X

Posts: 185; Member since: Feb 09, 2015

Apple only sells because of its logo, orelse Apple would be in bankruptcy. Apple does not believe in technology, but in brand. The Exynos is better than your A8 Cpu.

26. Deicide

Posts: 82; Member since: Jul 02, 2011

It doesn't matter that the Exynos is better or not. What Apple does better than anyone else is an integrated ecosystem and it's apps. Everything is much more fluid and things are easier done most of the time on iOS. I'm not a fanboy, I own both platforms, just my experience.

8. FlyingDutch

Posts: 97; Member since: Jan 30, 2015

Sammy even had to sell their Japanese HQ building in Roppongi/Tokyo recently

39. hohoho

Posts: 65; Member since: Dec 12, 2014

confirmed for illiterate moron nowhere in the article it says that's their HQ

43. FlyingDutch

Posts: 97; Member since: Jan 30, 2015

Are you the only idiot in your family? Why don't you complain about the article not containing Sammy's whole history?

10. lpratas

Posts: 398; Member since: Nov 09, 2011

It's because Japanese are american submissive stupid Isheeps.

11. lpratas

Posts: 398; Member since: Nov 09, 2011

And South Koreans go for the same way.

31. Nathillien unregistered

Japanese have an irk against all Korean (just say Dokdo to a Japanese and you will notice blood rushing to their heads). That is why Korean phone manufacturers not penetrating that market, leaving it undefenceless against the horde of fruit phones. It's a fluke market in that regard.

34. willard12 unregistered

The author and the commenters, such as idiots like nctx77, have chosen to ignore the fact that the Japanese and Koreans aren't on good terms. They are arguing over ownership of islands. Ikea Korea had to apologize for referring to "sea of Japan" on a map on their website. So no, Samsung and LG won't be doing well in Japan anytime soon.

33. nctx77

Posts: 2540; Member since: Sep 03, 2013

No more excuses for Samsung. Robots, this is what doomed looks like!

* Some comments have been hidden, because they don't meet the discussions rules.

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