Report: Brand and price more important than carrier to smartphone buyers32
One of the more troubling observations found by the survey is that only 66% of shoppers in 2012 have considered two or more smartphone models before going for it. We say 'only', because that number has been 75% in 2011. What this means is that competition in the US isn't in tip-top shape, as the juggernauts Apple and Samsung are grabbing more and more of the market for themselves, leaving only miniature fractions for all the other brands. Will 2013 bring a change to the status quo? Will HTC, Motorola, LG, Nokia and the others find a way to win some customers back? Share your thoughts in the comments below!