Report: Apple's iOS is responsible for 77% of November's online sales in the U.S.

Report: Apple's iOS is responsible for 77% of November's online sales in the U.S.
Custora's E-Commerce Pulse tracked over 200 online retailers, 500 million anonymous shoppers and over $100 billion in revenue to determine that iOS controlled a hefty 77% of U.S. online sales during November. Android users accounted for 23% of such purchases. Despite that huge gap, it was the Android OS that gained online sales during 2015, adding 3 percentage points to the 2014 figure of 20%. Apple dropped 2 percentage points and the "others" category lost 1pp.

A similar breakdown was spotted on Black Friday and Cyber Monday. The Friday following Thanksgiving saw 78% of online orders placed over an iPhone or iPad, while Android phones and tablets were the source for 22% of online orders made on that day. The following Monday, Cyber Monday, the numbers were 76% and 24% for iOS and Android, respectively.

Stateside consumers continue to favor using a desktop machine to do their online shopping. During November, 70% of online purchases were made on a PC. 11% used a tablet, and 20% of online orders were placed over a phone. On Black Friday, tablets garnered 12% of the purchases made by online shoppers compared to 24% that used a phone. For Cyber Monday, tablets were responsible for 9% of online orders compared to the 18% that used a phone to make their web-based purchases.

In the U.S., online holiday orders placed over smartphones increased as much as 7 percentage points year-over-year. That is due to the larger sized screens available on most handsets, making it easier for consumers to shop over the internet.

source: via AppleInsider



1. DellDeep

Posts: 72; Member since: Nov 24, 2015

Well 77% of people who bought phones online during November are apparently idiots. Don't let your heads get too deep up Apple's rear end....we might be able to save you from your terrible decision.

4. Commentator

Posts: 3723; Member since: Aug 16, 2011

The article is about number of e-commerce purchases made on an OS, not about how may phones were bought. Maybe you should have read the article, your insult would have made more sense.

11. DellDeep

Posts: 72; Member since: Nov 24, 2015

Maybe you should take your head out of Apple's Butt.

12. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

It seems like you come to the site just be a bother, and try to irritate people. That's a weak ass existence, cause you're no doubt that way in general life. Respond with a stupid comment, like I know you will, but you're just a weak ass little troll...who offers no credence to this site. PA will ban you soon...

19. g2a5b0e unregistered

That's how you shut 'em down, Darkk. +1

14. tedkord

Posts: 17408; Member since: Jun 17, 2009

Go away.

18. darkkjedii

Posts: 31280; Member since: Feb 05, 2011

He needs to. He doesn't even talk tech, just tries to bother people.

2. keithtae

Posts: 564; Member since: Mar 25, 2015

I hope this helps Apple at least in their stock price after the latest Nikkei's report about their iPhone production number. I dont buy their phones but it seems like every companies in the US are trying really hard to help Apple out with their miserable iphone sales.

3. engineer-1701d unregistered

strange but samsung has more money than apple apple 174 billion samsung 199.4 billion market cap and thats samsung electronics only not all of its money

5. Commentator

Posts: 3723; Member since: Aug 16, 2011

Apple's market-cap is $572 billion. You have three minutes to correct your comment at the time of this writing. Samsung has $55 billion in cash, their market cap is around $200 bn (as you said).

6. SirYar

Posts: 351; Member since: Jul 02, 2014

Woah! Watch out for the comment police!

8. Commentator

Posts: 3723; Member since: Aug 16, 2011

That's me!

7. Commentator

Posts: 3723; Member since: Aug 16, 2011

Sorry, Samsung's market cap is closer to $151 billion (at the current KRW-USD exchange rate).

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

I think he is comparing how much cash Apple has to what Samsungs market cap lol!

9. nctx77

Posts: 2540; Member since: Sep 03, 2013

Damn dude you have no clue! Lol!

17. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

It's strange because you are clueless.

13. ShadowHammer

Posts: 207; Member since: Mar 13, 2015

Gotta admit this article is written a bit deceptively. And the title doesn't help. It starts off sounding like iOS was responsible for 77% of all online purchases in November in the US, but the correct wording is mobile online purchases. In later paragraphs, the author goes on to explain that 70% of all online purchases were done with a PC, 11% Tablets, and 20% Phones. I'm assuming that 1% over 100% is due to confusion over what exactly is a PC, Tablet, or Phone and that some things got double counted. Anyway, the closer number would be 23.9% of online purchases were done on iOS vs 7.1% on Android. With 70% of online purchases done on PCs, one might conclude that most Americans don't care much for shopping for things on crappy little screens. Something that would have made this article more interesting is if the author had discussed iPhone and iPad ownership proportions for the US compared to the proportion of mobile online purchases made. Oh well...

15. AntiFanBoyz unregistered

Agreed, the article and headline are very poorly written. Only reason I clicked on it was I couldn't believe that iOS had reached 77% of all online sales.

16. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Click-bait headline, iPhonearena gotta twist the news in apple's favor whenever they get the chance, no matter how pointless...

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