Report: Apple iPhone and Apple iPad are responsible for 60% of non-PC mobile video viewing

Report: Apple iPhone and Apple iPad are responsible for 60% of non-PC mobile video viewing
A company that performs analysis of mobile ads called FreeWheel has determined that the majority of non-PC mobile video streaming is done over the Apple iPhone and the Apple iPad. A report shows that together, the two devices account for 60% of such video viewing. To reach this conclusion, FreeWheel analyzed more than 14 billion videos that were viewed through ad supported apps, like Hulu.

FreeWheel couldn't give a reason why there is such a large difference in viewing videos over an iOS or Android device. One possibility is that Android tablets are still in their early stage and users aren't bothering to watch videos or do heavy internet browsing with them. The report says that lower sales of Android tablets alone can't account for the difference in the use of iOS and Android tablets for streaming video.

The analysis also showed that users viewing a long-form video were more likely to watch entire ads without skipping over them than those viewing shorter videos. Of course, these longer-form videos contain more ads than shorter clips. FreeWheel also determined that since 2011, the number of videos streamed to mobile viewers has tripled to a total of 1.3 billion.

source: FreeWheel (subscription req'd) via Electronista



1. wendygarett unregistered

Apple FTW!!! :D

2. darac

Posts: 2156; Member since: Oct 17, 2011

There is around 550 million android devices in use now.. vs around 430 million IOS devices.

3. random

Posts: 16; Member since: Nov 14, 2012

Apple mobile browser share dropped for the first time in last 12 months. it dropped 5% overall in last month and Android at the same time gained 5% of total market share. Apple has huge share for sure, but it's dropping and I dont think its something Apple is happy about like this articles wants to make it sound. You can check the trend on > then click Mobile >Browser share trend.

4. ahomad

Posts: 175; Member since: May 15, 2012

because iFans spent all their money to buy overpriced iPhone and iPad, so they don't have money to buy a propor laptop or TV to watch movies, lol

5. nobelset

Posts: 270; Member since: Oct 17, 2012

No, because they can't do other things on their phones other than web surfing.

7. kingpet13

Posts: 139; Member since: Feb 02, 2012

I've got two words that I knew would come up as soon as I read the title:Desktop mode.These studies are always screwed, because Android can trick their browser into being identified as something else.

8. jopancy

Posts: 78; Member since: Apr 25, 2012

Not surprising. What else can you use them for?

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