Regulatory filing shows how much trouble BlackBerry is in

Regulatory filing shows how much trouble BlackBerry is in
A regulatory filing made by BlackBerry shows just how amazingly bad things are for the company. For the last quarter, the Canadian manufacturer sold just 5.9 million phones directly to consumers. Consider that Apple sold 9 million units of the Apple iPhone 5s and Apple iPhone 5c in the first three days that those devices were on the market.

And if that isn't bad enough, of those 5.9 million units purchased by consumers, 4.2 million were (hope you're sitting down) BlackBerry 7 models. That has got to hurt, especially BlackBerry CEO Thorsten Heins whose reputation is intertwined with the success or failure of BlackBerry 10. But hey, who is surprised? After all, the company just wrote off over $900 million in BlackBerry Z10 inventory.


In the filing, BlackBerry also admitted that it is experiencing slowdowns even in areas of the world that were once BlackBerry territories. In those emerging markets, BlackBerry is getting its clock cleaned by low cost Android models, and while the company didn't quite mention it, low-end Windows Phone models like the Nokia Lumia 520 are eating BlackBerry's lunch in those regions where BlackBerry once ruled. On higher-end devices, BlackBerry blames its failure to compete with its inability to offer users the same number of apps that iOS and Android users have to choose from.

Even BlackBerry's global messaging service lost revenue in the quarter. The top line at the service dropped $269 million to $724 million. Despite all of these negatives, there could be as many as three private equity companies sniffing around the rotting carcass of what was once a thriving company.

source: TechRadar

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9 Comments

1. AfterShock

Posts: 4146; Member since: Nov 02, 2012

The former CEOs of company, let the magic smoke out and it was painful watching this CEO trying to blow it back in. I rooted for them, but after seeing their pricing on new phones, I suddenly knew where the magic smoke was being consumed.

4. BillyG

Posts: 305; Member since: Sep 24, 2012

don't worry, those magic smoke will be gone very soon, and you'll be able to buy those BB10 under 50 bucks off contract

8. MobileKicker

Posts: 212; Member since: Sep 19, 2013

NooooooooooooooooooooooooooooooooOooooo! My favorite os can't die

9. MobileKicker

Posts: 212; Member since: Sep 19, 2013

This is a good chance for apple If it will buy blackberry, It can beat samsung from both sides

2. danwatson

Posts: 117; Member since: Jan 03, 2012

Where is that 900 million of z10 phones? I'll take one

3. Yes-Sir

Posts: 58; Member since: Sep 16, 2013

BB and Nokia are in desperate need. That's what happens if you don't keep up with the specs race. They were both using outdated hardwares. Good luck.

7. Shatter

Posts: 2036; Member since: May 29, 2013

You'd be surprised people are not dumb when it comes to specs and know that something like a snapdragon s4 dual core is bad compared to a snapdragon 600.

5. taz89

Posts: 2014; Member since: May 03, 2011

I'm surprised there isn't a fire sale on those z10 to recoup some of that 900million lost

10. downphoenix

Posts: 3165; Member since: Jun 19, 2010

It's coming, but Blackberry also feels like they have to "keep their dignity"... so basically, wait until Black Friday, just like they did with the Playbook tablets. If they arent on fire sale by then, then maybe govt agencies and such got their own private deal from BB to buy from them in voume.

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