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RIM to sell 22 million BlackBerry 7 OS devices next year says RBC

Posted: , by Alan F.

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RIM to sell 22 million BlackBerry 7 OS devices next year says RBC
The recent introduction by RIM of the three new handsets powered by the new BlackBerry 7 OS brought forth a warm response from BlackBerry fans and some users of other platforms. The new models offer something for everyone. The BlackBerry Bold 9900/9930 offers 'Berry fans a traditional (and wider) physical QWERTY keyboard that has been considered among the best ever to grace a handset. The model is the thinnest BlackBerry ever made and besides the physical QWERTY, also offers a 2.8 inch touchscreen.

The BlackBerry Torch 9850/60 is for those 'Berry fans who want a full touchscreen experience that competes with the Apple iPhone and Android models. Think of what RIM was trying to accomplish (and failed to do so) with the BlackBerry Storm. However, there is no SurePress clicking QWERTY here, just some the largest screen on a BlackBerry (3.7 inches) with the highest resolution (480 x 800) seen on a RIM manufactured handset. The BlackBerry Torch 2 9810 has a portrait sliding QWERTY that is great for those who want a generously sized screen (3.2 inches) while at the same time offers the option of using a nice sized QWERTY keyboard for typing long emails or texts.

RBC analyst Mike Abramsky tells clients that the new devices have processors that are fast enough to compete with other phones in the market and some of the models will be 4G enabled with HSPA+ connectivity and, as the analyst says, "may stimulate an upgrade cycle". Still, the three new models could be considered as placeholders until the Canadian based firm is ready to launch its QNX flavored Superphones. As we reported yesterday, speculation centers on a Q1 2012 release of the BlackBerry Colt expected to be the first of these QNX powered BlackBerry models. Abramsky says it will look like a mini-version of the BlackBerry PlayBook with a dual-core processor, dual cameras and a 4 inch display. But before that comes the trio of new BlackBerry 7 OS phones. Anyone planning on picking up one of the three?

source: Barron's via BGR

From left to right, the BlackBerry Bold 9900, Torch 9810 and the Torch 9860
From left to right, the BlackBerry Bold 9900, Torch 9810 and the Torch 9860
From left to right, the BlackBerry Bold 9900, Torch 9810 and the Torch 9860

From left to right, the BlackBerry Bold 9900, Torch 9810 and the Torch 9860

  • Options

posted on 10 Aug 2011, 14:41

1. M0nkeyBr (Posts: 77; Member since: 13 Jul 2011)

Thats kinda high but i think they can do it
they just need to realease more of them on prepaid carriers

posted on 10 Aug 2011, 15:06

2. Joshing4fun (Posts: 1237; Member since: 13 Aug 2010)

Sorry RIM. But i don't think that'll happen. All those phone look so outdated.

posted on 10 Aug 2011, 15:52

6. Phoneguy007 (Posts: 218; Member since: 02 Jun 2011)

I agree....not sure if it will do so well.

posted on 10 Aug 2011, 15:11

3. Penny (Posts: 1672; Member since: 04 Feb 2011)

I honestly love the Bold and that phenomenal keyboard, but I feel like it's a risk going with a BlackBerry at this time.

posted on 10 Aug 2011, 15:29

5. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Just be sure to try other devices first. There are plenty of options, so give them all a shot. Ask questions. If you prefer the Blackberry, do not worry about all us doom-sayers. Blackberry will support OS7, they just will put a priority on QNX, and these devices most likely will not be upgraded to it. If you can live with that, go forth and enjoy your Bold.

posted on 10 Aug 2011, 16:42 1

8. Penny (Posts: 1672; Member since: 04 Feb 2011)

Thanks for the unbiased advice snowgator, rare for these forums and very friendly of you. But actually I recently got an HTC Trophy (WP7) as I favor WP7 over BlackBerry OS 7. My point is simply that I still think that the hardware for the BlackBerry Bold is top-notch, but it is also becoming outdated in its user experience, which is the biggest risk for me (bigger than the lack of QNX). Either way, if I get a separate business phone, I will definitely be considering this Bold.

posted on 10 Aug 2011, 15:23 2

4. snowgator (Posts: 3604; Member since: 19 Jan 2011)

One thing is for sure: There will be no doubt about RIM's future by the time QNX comes out. Most Crackberry addicts are ready for new Berry's. If the sales for OS7 are sluggish, than they are in trouble. In my humble, unimportant opinion, Blackberry will be fine, just not a major player. It will always lead among professionals who value what they offer, and there will always be a segment that wants the Blackberry experience, and they could care less what else is out there. Maybe they drop below 20% of total smartphone sales worldwide, but hover between 12% to 15%. That will keep them profitable and independant.

By the way, I got to lay into a sales rep at a Best Buy who was telling people that Blackberry was already in the process of getting bought out. I had a really, really good time.......

posted on 11 Aug 2011, 09:02

14. simplyj (Posts: 406; Member since: 23 Dec 2009)

Haha, those sales reps, they always think they know everything.

posted on 10 Aug 2011, 16:07 1

7. jthiagesan (Posts: 104; Member since: 20 Apr 2011)

i like the torch phone

posted on 10 Aug 2011, 16:46

9. corndog (unregistered)

hp should sue RIM!!!

posted on 10 Aug 2011, 19:19

10. Lwazi_N (Posts: 205; Member since: 23 Jun 2011)

I probably will buy between the 9900 and 9810. Yes, the user experience may be feared dated, but it will be something entirely new on a BB. Especially for people who have used BB's before or are currently using OS 5/6 BB's.

If the QNX Colt rumors are anything to go by, then more spec'd QNX devices should come later on in Q1 2012. Personally, I don't think I'll wait. I will get one of the OS7 devices and see what kind of QNX devices arrive in 2012 before I consider a change to one of them.

posted on 10 Aug 2011, 21:50 1

11. The_Miz (Posts: 1496; Member since: 06 Apr 2011)

LOL, RIM is still trying to sell Blackberries? i thought they had died a slow and painful death. Looks like they're still trying to chugg along.

posted on 10 Aug 2011, 22:14 1

12. Trey (unregistered)

from my experience with a blackberry... i would say this would mean 22 million sufferers

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