RIM starts laying off employees
posted by Alan F. / Jun 21, 2011, 2:22 PM
RIM's stock has dropped 27% since the earnings announcement. Over the last 52 weeks, the stock has been as high as $70 and as low as $25.82. One of the major problems facing the BlackBerry maker is that the phone RIM is counting on to compete with Apple and Android, the BlackBerry Bold 9900/9930, is now set for September. With no new handsets expected out this summer, RIM needs to balance payroll with revenue which is what the layoffs are trying to accomplish. There is no word on when-or even if-some of the laid off workers will be returning to RIM.
Posts: 3295; Member since: May 17, 2009
They should have started with the two CEOs that are allowing the company to remain behind the times. You can't keep pushing 3MP cameras, 3.2 inch screens and other three year old specs on "high end" smartphones and think you can compete. These two are at fault, and they should have been the first to bite the bullet.But I do feel sorry for the employees that were let go.
posted on Jun 21, 2011, 2:40 PM 6
Posts: 460; Member since: Mar 15, 2011
Definitely agree with you... Every time I walk into a wireless store I don’t even pay attention to the Blackberry devices. None of them have been visually appealing in years and the specs have been below par. I have a Blackberry Curve I use for work and I can't stand it! The interface is weak, the web is slow, and the apps are crap. The only thing I enjoy about the device is the battery life and the secureness of the business email.
posted on Jun 21, 2011, 2:48 PM 2
Posts: 1436; Member since: Jul 11, 2008
It seems being a purely cellphone manufacturer destines a company to an expiration date. All the major players mobility departments seemed to come second.
posted on Jun 21, 2011, 2:51 PM 0
Posts: 453; Member since: Mar 14, 2011
If RIM only makes phones, and they let their products stagnate on the shelf for years, then its amazing they've lasted as long as they have. RIM has nothing to concentrate on but producing class-leading phones and to improve their BB OS, so where is their budget being spent? As a Sprint salesman, i see the BB Curve 9330, Bold 9650, and the Style 9670 on the edge of my kiosk sitting next to an Evo 4G, Epic 4G and a Nexus S 4G. Why in the world would I recommend a $200 Bold over the excellent Nexus for the same price? Or a $50 junky Curve over the very smooth Optimus for $19.99 (free online)? Its a shame they're on the same sales floor as the other options, just doesnt make sense. Those new options they're touting better land sooner than this fall
posted on Jun 21, 2011, 10:15 PM 0
I agree completely. I'm a Verizon sales rep and have seen numerous people leave their Blackberries for other options, namely the Droids. I remember being excited for the original Storm years ago. It was my first smartphone and although I liked it a lot, I jumped on the Android wagon as soon as the Motorola Droid one came out. RIM really just sat there and watch the other companies go by, not realizing their customers were no longer behind them. The few BBs we have in the store are just collecting dust.
posted on Jun 22, 2011, 1:55 PM 0
Posts: 623; Member since: Jan 29, 2011
I don't think it's over until it's over. We all saw Ford pick themselves up in the auto industry so RIM can do it. They have to change completely like Ford did. Question is can they change their thought process and designs in time?
posted on Jun 21, 2011, 2:57 PM 1
10. Yo unregistered
Layoffs are sad in themselves. But this is kinda sad that RIM went downhill so quickly. Just a few short years ago, almost every celebrity had a Blackberry which made just about everyone else want one. But that's what happens when your product doesn't develop. You can take a look at a row of cell phones being offered now by any carrier and see how inferior and old Blackberrys look.
posted on Jun 21, 2011, 3:29 PM 1
Posts: 6023; Member since: Dec 30, 2010
Sad for Rim, and amazing how much the iPhone and Android grew just as fast in almost that same amount of time. And with that article about how the fed govt is looking at iPhones and Android phones to replace Blackberries....this isnt looking good for RIM. Next is gonna be the corporate world following the govt.
posted on Jun 21, 2011, 3:40 PM 0
Posts: 4; Member since: May 24, 2011
How can Blackberry App World Compare to the Android Market or even the App Store? I've had a Blackberry for 3yrs and it had it's run and i don't think the blackberry manza wont hv a chance unless they can fuse their blkbrry app world w/ app store n maybe..um i dunno make the camera better and the screen like the HTC Sensation then RIM will have a chance.
posted on Jun 21, 2011, 4:51 PM 0
Posts: 3614; Member since: Jan 19, 2011
While I still think RIM has the resources and customer base to hit the ground running at any time and recover from this sludge of a situation that they are in, and have no one to blame for it but themselves, this ain't the time to defend them. Prayers and sympathy for those workers who had nothing to do with the decisions that led RIM to this point, but are paying the price of them. This is all happening over a time when Smart phone purchases have done nothing but increase in sales. Amazing.
posted on Jun 21, 2011, 5:01 PM 2
I agree but they need to stop thinking their customer base will stick with them forever. With all the new Android, iOS, and WP7 devices that come out. Blackerry customers are tired of waiting for devices on the same level as other devices. They need to remove the 2 CEOs and put someone fresh who knows that times have changed a long time ago and knows Blackberry needs to change and move into todays world.
posted on Jun 21, 2011, 7:06 PM 1
19. ken unregistered
Rim's going to be Nokia No.2, by not offering something new. Just dont understand why a company is so stubborn to make changes, and lives off old creations. Rim and Nokia might well enter the Android, and nothing wrong with that, sometimes its not a bad thing to swim with the tide and you maybe able to creat waves on the course of that. Take Samsung for example, they dont stick with Bada, entering the the Android world at the right time, and making positive impact on the market. I have never had a Blackberry, because it doesn't appeal to me as a phone or multi-media platform, if security is ever a major concern to me, i won't use phones at all.
posted on Jun 21, 2011, 9:37 PM 0
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