RIM executive says BlackBerry 10 will cover all price points

RIM executive says BlackBerry 10 will cover all price points
RIM CMO Frank Boulben says that the new BlackBerry 10 OS will eventually be available in a range of devices covering low, middle and high price points. The Canadian manufacturer is set to introduce the new BlackBerry 10 OS on January 30th and will reveal two new models on that date. One will be an all-touch model and the other will have the familiar BlackBerry physical QWERTY on the device. These are probably the BlackBerry Z10 and BlackBerry X10 models; pictures of both have already leaked.

According to Boulben, RIM will release at least six BlackBerry 10 models this year and the company has no exclusive relationship in place with any carrier in any region. "We intend over time as we transition the portfolio to have a full range of devices," said the CMO in an interview at CES 2013 in Las Vegas. He noted that 150 carriers throughout the globe are currently testing the new devices.

The excitement is building and in three weeks, we will have a better idea if BlackBerry 10 will make RIM relevant once again.

source: FierceWireless



7. speckledapple

Posts: 902; Member since: Sep 29, 2011

cant wait

5. faisolbauuz

Posts: 121; Member since: Jan 05, 2013

Well my pridiction for the pricing is : low end = 300$-349$ mid end = 400$-550$ high end or flagship 600$-650$ (bb bold 9900 is about 600$ here)

3. Edmund

Posts: 656; Member since: Jul 13, 2012

If Microsoft is struggling to win market share, what chance does RIM have ? You only need to look at failed operating systems like WebOS, Meego Haramattan, and S60v5/S3 (Symbian touch OS) to realize that you need to offer more than a capable UX to succeed in this market. Even Blacberry's own operating system's, BB Tablet OS and BB7, crashed in spectacular fashion, despite incorporating QNX features that are supposedly an integral part of BB10.

4. thatdude1 unregistered

BlackBerry already has an installed user base of about 80 million. That's more than windows phone, MeeGo and WebOS combined. Symbian crashed only after Nokia prematurely announced they were no longer supporting it. RIM has a much better chance than the others to make QNX a hit in mobile. At the very least, current BlackBerry installed user base will upgrade to BB10 devices. I think people are forgetting just how loyal BB fans are. And MS is struggling with windows for many reasons, but one of the biggest is the foul taste left in peoples mouths from previous windows versions before windows 7, as well as the tight restrictions on the OS.

8. snowgator

Posts: 3629; Member since: Jan 19, 2011

I think you have one solid point in the current BB user base: It is huge and loyal. As a WP user, Microsoft is trying to build a fan club, and RIM already has one. That is a monster advantage. The one point I disagree with is that current BBOS users will automatically jump on BB10. I think the rabid CrackBerry user will, and I think that will lead to strong initial demand for it. But to think all 80 million (I actually think it is closer to 70 million, but I have no link, so no sweat with the 80 million number) will just ease over to the new OS is the exact attitude that got RIM in trouble in the first place. They need to earn their business, and continue to improve and support their product. This is where I worry for the future of BlackBerry. I am cheering for them, and am wide open to giving BB10 a chance.

6. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

It'd be nice to see RIM succeed but unfortunately there may not be room. I'm not saying they shouldn't try, but they really need something innovative if they want to compete. Microsoft is throwing millions of dollars into their OS and still struggling to put a dent into android/ios.

9. FredoGavera

Posts: 7; Member since: Jan 09, 2013

Microsoft is struggling for a very good reason. People simply don't trust microsoft products in general due to their history of horrible OS's and consoles that die after 6 months. They simply have built a name for themselves as the company that'll release anything regardless of its quality expecting people to buy. I do however disagree with the lack of loyal users because MS has a massive cult following who will buy any product they release regardless if their products are as stable as sand castles. But the real point is this... Rim does have an advantage and that's in its software. Right now RIM has the best browser on the market while MS has the absolute worst, in a ring test BB10 can almost finish the 3rd ring while IE can't even pass ring 0 and speed it no contest either. Rim also made a new interface that seems to be impressing a lot of people, a lot of developers have been saying that the change is not only intuitive but actually refreshing and exciting. That's what people really want, they want something new and something different, and that's a big point to score there. I have never had a BB and have gone through 2 androids, an xperia which rocked, and an LG which blew massively, but at this point I'm definitely more than willing to buy this phone simply because i need a new phone and the Z10 will almost definitely be the best product in the market.

10. -RVM-

Posts: 331; Member since: Oct 19, 2011

Wait.... Symbian is not a "failed" OS. It had its great times, there were hundreds of millions Symbian smartphones sold and most new mobile technologies and inventions appeared first time on Symbian smartphones. Nothing is here forever though. Especially in technology department. Also, MeeGo Harmattan was not a failed OS, it was just stopped by the guy who came from campany that is fighting Linux since for more than 20 years already.

2. pokharkarsaga

Posts: 561; Member since: Feb 23, 2012

BB 10 OS is the fastest & secured os compared to Android,IOS & WP.The Qnx platform is used in high end applications.cmon BB release mid range &low end devices as soon as possible with valuable pricing.

1. BBGrind

Posts: 50; Member since: Jan 17, 2012

C'mon RIM need to just focus and put all there resources in the Z10 and X10, X10 with less features would be cheap and great for the Caribbean where I am from and 3rd world countries and businesses. and Z10 for the others. I cant wait for my Z10 when it come to Verizon.

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