RIM CMO says 70,000 apps will be available at BlackBerry 10 launch

RIM CMO says 70,000 apps will be available at BlackBerry 10 launch
RIM CMO Frank Boulben recently sat down for an interview, explaining that he joined RIM for "what could be the greatest comeback in tech history." As the top man on RIM's marketing totem pole, Boulben explained his strategy heading into the January 30th introduction of BlackBerry 10. The first people he wants to get involved are what he calls the "influencers" or celebrities. Already, a tweet from noted BlackBerry fan Russell Simmons has the music mogel saying, "They are back!" after getting a private tour of BB10. Simmons was allegedly pushed into an Apple iPhone after being a 'Berry user for some time. Meanwhile, his brother, Rev Run from Run DMC, sent out a tweet complaining about all of the buttons on his iPhone and sent it to #missMyBlackBerry.

Tweets from mogul Russell Simmons and his famous brother

Tweets from mogul Russell Simmons and his famous brother

Boulben also says that the public will need to be educated on "what the device is capable of, that is a fundamental aspect." And according to the CMO, the new BlackBerry 10 device will have a best in class browser meaning that finally BlackBerry will have caught up to Apple and Android in the mobile surfing experience. When you consider where the BlackBerry browser was compared to mobile Safari around the time of the BlackBerry Bold 9000 in 2008, it has been a great rally by RIM.

While we have already seen RIM show off Facebook, Twitter, LinkedIn, and Foursquare apps, Boulben says that there will be 70,000 apps available for BlackBerry 10 at the time of launch. RIM CEO Thorsten Heins has already explained that the number of apps available is not important and that RIM hopes to have the top 200-400 apps available for each region when the new phones are released.

Sounds like RIM's CMO has a plan and that is more than half the battle. The braintrust at RIM sees a future, which is probably more than the feeling people got from watching the old crew operate.

source: MobileSyrup

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28 Comments

1. Kal-el

Posts: 96; Member since: Dec 14, 2012

If they have a stable operating system... with better integration, as well as the normal most common apps that i use alot and a half decent camera vs the blur fest lens they had in the past....i might consider this

2. androidisbaws

Posts: 74; Member since: Dec 17, 2012

DoA. iOS and windows phone are going down soon too. The sooner it's android only, the better.

3. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Android is good and will stat as a strong OS. but there is a large number of customer base who will prefer WP or iOS. They won't die. WP is, as you can obviously see, keeps getting better. And real FAST. Apps selection is also growing. With next gen Lumias, WP has a bright future. iOS is currently a fail, but I guess Apple will manage to come up with something next year. They know that if they won't do this, they are gonna die quick.

5. androidisbaws

Posts: 74; Member since: Dec 17, 2012

Yes, windows phone is getting better, but the consumer demand isn't there. Apple is past their prime by a longshot. But at least if they both fail, it's a win for the consumer getting more choice from android. Maybe we'd see a Nokia android phone.

6. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Future will tell. Among my friend circle and wandering around social n/w sites I see more and more people are getting interested in WP. More credit goes to Lumia line though, than the OS itself. Me and my 3 friends at least will be buying 920 as soon as it's launched in my country. Can't predict about iOS really.. same goes for BB. But android will no doubt will be a major player always.

7. androidisbaws

Posts: 74; Member since: Dec 17, 2012

Enjoy your lumia :) hopefully Microsoft doesn't pull a wp8 with wp9 where the existing handsets won't be able to get the update, that'd be bad :/

17. goos2134

Posts: 19; Member since: Dec 11, 2011

so tell me how only one os is more choice ? besides skins all android phones are the same . ram hogging , lag infested , force closing , ugly , phones. not sure how this would be good for consumers .

22. androidisbaws

Posts: 74; Member since: Dec 17, 2012

It's quite simple. These amateur OS's fail which no consumers wants and these OEM's make kick-butt android phones bringing better choice to the consumers.

4. sarb009

Posts: 322; Member since: Jun 15, 2011

Fart app, pop a pimple, talking cat and what more 69997 apps ?

8. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Please name every app you actually use frequently on your phone and not just apps that are "nice to have". The average consumer uses 10 apps on their phone.

12. sarb009

Posts: 322; Member since: Jun 15, 2011

+ Bad piggies

9. MC1123

Posts: 1256; Member since: Nov 12, 2012

I'm excited about blackberry 10 even more! haters gonna hate but BB10 will be an awesome platform for all... i laugh about these Android people keep on hating bb10...i think they see it as a threat

10. androidisbaws

Posts: 74; Member since: Dec 17, 2012

You sure are living in the past. If it works for you though...more power to you. Ill enjoy my modern and flexible OS.

11. nwright94 unregistered

Can you android fans on this website honestly accept people have differing opinions than you? You guys are getting ridiculous.

16. quakan

Posts: 1418; Member since: Mar 02, 2011

Oh no, they've been ridiculous for a long time.

19. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

Every kind of fanboy is ridiculous... including BB Fanboys like yourself!

24. quakan

Posts: 1418; Member since: Mar 02, 2011

I've never even owned a BB device...nice try.

13. Arthurhkt

Posts: 713; Member since: Apr 19, 2012

Not really know much of the BB 10, but i really hope they could success, although to me i guess in the next few year Android will still be the major player in the industry while WP will keep climbing up, but if Apple iOS still keep in this way, i may afraid they will really get outdated..

14. andrew1953

Posts: 176; Member since: Nov 13, 2011

I bought a Note 11 to replace my defunct N9 and read newspapers, text. A great portable pocket tablet. My 9800 still works very well but needs replacing with a BB10 version or an Aristo. Very much looking forward to release of BB10 and strong RIM comeback.

15. sinple

Posts: 132; Member since: Nov 04, 2011

most app except whatapp. failz

20. stychill unregistered

windows phone 8 didn't have whastapp at launch either, guess what they do now. i can't see it being absent from the app catalog for too long after launch. after all its on the bbos 5 - 7 and still receives support.

27. MC1123

Posts: 1256; Member since: Nov 12, 2012

remember the word "yet"! and i mean people buy BlackBerry coz of BBM! and the guy above me "stychill" is right! WP dont have whatsapp at launch and whatsapp is scrambling to bring its apps on WP! but a BB10 app of whatsapp wont be a problem since they could actually just port thier android app to BB10!! no re writing is needed!

18. snowgator

Posts: 3614; Member since: Jan 19, 2011

RIM has some built in advantages: -excellent name recognition. -still respected among the casual cell phone user. -a still fairly large, extremely loyal fan base that will make demand for the first BB10's strong. -a still strong revenue stream. If they can toss in a strong app selection at the start, and 70,000 with a good list of top apps would qualify, they will be fine. But I still worry for the future only because they will still need to do all the software and all the hardware themselves. If in a year or so they are having trouble pushing new devices and software upgrades, they will be right back in the same boat they were in with BB06/07. The other major players will be passing them by in innovation and improvements. RIM doesn't just need to change their OS and hardware, they need to change their entire culture and business strategy.

26. MC1123

Posts: 1256; Member since: Nov 12, 2012

you do know that most essensial apps will be available on BB10 right? even games like dead trigger coz DT was available on the Playbook...and most playbook apps are ported for BB10! thats why 70,000 apps will be available at launch!

21. stychill unregistered

The software looks a hell of a lot better than apple's offering...all they have is apps and build quality. The l series device in my opinion has on par build quality to the iphone, if BB10 does have the backing of major developers as they say. they will make a comeback and bring the fight to android, i've already written off ios. Android IOS Windows Phone 8 Blackberry 7 BB10 can take windows phone 8 and ios, the only real fight is with android since it has the superior os to the others on the list. come this time next year we will see what kind of impact BB10 really has, i do hope it lives up to its potential.

25. MC1123

Posts: 1256; Member since: Nov 12, 2012

android was never superior...it was just superior coz of the support of the big companys like samsung and others.... technecally, symbian can do the very same thing that android can! it is good at persolization!! but symbian isnt supported like android is thats why it was killed!

28. stychill unregistered

i honestly don't know much about symbian all i remember from nokia was the crap that was on the n-gage, but symbian is dead and this is about what is and what can be. Like it or not android is the top player in the market for multiple reasons. Honestly i don't know if BB10 can gain more market share than android. there are a lot of factors to consider and price will be a major one. when the entire BB10 portfolio launches Rim will really be ready to compete.

23. Googlethis

Posts: 179; Member since: Jul 05, 2012

Really can't wait for this device to release this is starting to shape up to be a great device.

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