Qualcomm to help HTC with the marketing of the HTC One
posted by Ray S. / Mar 26, 2013, 9:29 AM
Qualcomm Greater China VP, Shen Jin, has said that Qualcomm will not only cooperate with HTC on technology, product and carrier relationship level, but will also extend its collaboration to marketing. The chip maker and patent holder will be presenting a number of promotional videos at this year's Game Developers Conference, in which the Snapdragon 600-powered HTC One will be featured. That's great news for HTC, which has been continually blamed for lack of aggression when it comes to its approach to marketing.
Of course, HTC is not the only company to use Qualcomm's chipsets, but according to some unofficial sources, it'll get the special attention, because it was among the first wave of smartphone makers to utilize Qualcomm's latest technologies.
- Display 4.7" 1080 x 1920 pixels
- Camera 4 MP / 2.1 MP front
- Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
- Storage 64 GB
- Battery 2300 mAh(18h 3G talk time)
Two years back when Qualcomm is having difficulties and everyone bash how awful the crapdragon is, yet only HTC manage to help him out... right now when HTC is facing difficulties, of course, Qualcomm will definitely helps him out... Talk about support....
posted on Mar 26, 2013, 9:36 AM 36
Posts: 6474; Member since: Jan 28, 2013
Um, their biggest customer back in the crap dragon days was still Samsung. Most GS2 variants used Qualcomm and same with Sony, not just HTC. I think Qualcomm just probably expanded their marketing and will help market any product with their chipset, including HTC products. They already bragged about the chip being in a few handsets this year.
posted on Mar 26, 2013, 10:46 AM 3
Posts: 125; Member since: Jan 24, 2013
Its not going to help HTC as HTC is one of the sole company which really makes awesome devices with few glitches as Non removable Battery,Non expandable memory(for many not a big deal) and worst of all no timely updates on its devices.
posted on Mar 26, 2013, 9:37 AM 2
Posts: 1122; Member since: Jul 05, 2012
This is what i talk about, why does everyone hate HTC with no apparent reason? Lets rollback to 2012, their flagship the One X got Jellybean in October and the Galaxy S 3 in September, altough the Galaxy S3 update had some bugs, the LG Optimus 4X HD hasn't even got the update, the Xperia S also hasn't got the update afaik, the One S also has the update, i'm talking about phones released in the first half of 2012 here.
posted on Mar 26, 2013, 9:44 AM 12
Posts: 2347; Member since: Aug 28, 2012
your answer is a disgrace and shouldnt be classed as a reply ''Them really sucking at everything is a pretty valid reason.'' weird you think they suck at everything yet the HTC one is doing pretty well in the camera department and for everyday use it will do everything needed and that samsungs flagship can do just as well. i chose samsung as i know your a real bad samsung fanboy bottom line is HTC are showing real promise, least there trying something new and not just up-ing the specs and adding shiny gimmicky features
posted on Mar 27, 2013, 12:19 AM 3
Posts: 1122; Member since: Jul 05, 2012
Smart move by qualcomm, they help a brand that is in trouble improve their relationship with the brand therefore ensuring the brand will buy their products in the future, if HTC dies Qualcomm will feel a hit in the revenue. Smart move Qualcomm.. Smart move..
posted on Mar 26, 2013, 9:37 AM 14
Posts: 7; Member since: Mar 26, 2013
The best marketing for me would be the ability of recording 1080p 60 fps - because video from HTC ONE is quite choppy...
posted on Mar 26, 2013, 9:57 AM 0
Posts: 37; Member since: Mar 12, 2013
I am tired of news about htc. they do know how to marketing. We are swamped with the crap, the review, the news HTC really knows better about marketing than even Apple. please focus your product quality, it is simple
posted on Mar 26, 2013, 10:14 AM 1
Posts: 49; Member since: Sep 26, 2012
They wouldn't say this to LG, Apple, Huawei or Samsung because both of them are interested in making their own chip sets (LG hasn't made one yet but they will). Windows Phone Manufacturers are forced to so only HTC, ZTE and Sony are left. And out of those, HTC have been the most loyal and are struggling. That is why they are helping HTC and not other companies.
posted on Mar 29, 2013, 6:34 AM 0
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