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Qualcomm: Snapdragon is now a platform, not a processor

Posted: , by Alan F.

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Qualcomm: Snapdragon is now a platform, not a processor
Qualcomm said today that over the upcoming months, it plans on changing the brand positioning of its products. It is starting with the Snapdragon processor. Qualcomm itself notes that it has embraced the use of the word processor to explain how the Snapdragon chip powers advanced devices. But Qualcomm says that the term processor is now inadequate. Snapdragon represents more than just the CPU. "It’s an anthology of technology, comprising hardware, software, and services that are not fully captured in a word like processor," says Qualcomm.

So going forward, Snapdragon now refers to a platform rather than processor. The system-on-a-chip includes a CPU, GPU, DSP and an integrated modem. The Snapdragon Mobile Platform includes other features related to the technology required to capture a signal, surf the internet or make a phone call. Also included in this group is Quick Charge, the fingerprint scanner, Qualcomm's audio DAC, Wi-Fi and touch controllers. All of these work together with the SoC for a smooth smartphone experience. In other words, as Qualcomm says, the word platform will be used to define the total user experience that Qualcomm customers will receive from features like the camera, connectivity, battery life, security, immersion and more. And these experiences relate to more than just smartphones. Qualcomm customers will have the same connected consumer experiences on automobiles, mobile PCs and the IoT.

"In truth, Snapdragon is more than a single component, a piece of silicon, or what many would misinterpret as the CPU; it’s an anthology of technology, comprising hardware, software, and services that are not fully captured in a word like "processor." That is why Qualcomm Technologies is refining our terminology by referring to Snapdragon as a “platform” instead of a processor."-Qualcomm

There is one more change to discuss at the moment. Only premium mobile platforms will use the Snapdragon name. Those processors in the 200 tier will now be wearing the Qualcomm Mobile brand. This will differentiate entry-level and high volume chips from the premium ones found on flagship and high-end smartphones. Qualcomm says that it is doing this to help its customers reach certain expectations based simply on the name of the chip used on a particular device.

source: Qualcomm

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posted on 16 Mar 2017, 14:12 1

1. kiko007 (Posts: 5188; Member since: 17 Feb 2016)


Riiiiiight.......

posted on 16 Mar 2017, 14:43 3

3. Nathan_ingx (Posts: 4278; Member since: 07 Mar 2012)


You want to bring Apple AX processors to the limelight?

posted on 16 Mar 2017, 15:12 8

4. sgodsell (Posts: 4731; Member since: 16 Mar 2013)


I was expecting kiko007 the Apple zealot to give a little more than just Riiiight... But I guess he can't because the only thing he knows about is Apple.

Besides Intel already calls their development hardware, platforms. So why can't​ Qualcomm do the same? Especially when they have a number of different development boards. Not to mention they are going to be releasing a spacial awareness VR headset for developers (VRDK). It has a SD 835 SoC, 4 cameras, gigabit LTE, WiFi ad, Bluetooth 5.0, 4 GB of RAM, 64 GB of storage. So it's an entire platform that comes with everything a developer needs.

https://www.qualcomm.com/news/releases/2017/02/23/qualcomm-introduces-snapdragon-835-virtual-reality-development-kit

posted on 16 Mar 2017, 14:13 4

2. parasshah100 (Posts: 63; Member since: 01 Jan 2016)


Justified,its so much more than a processor, Snapdragon is certainly a platform.

posted on 16 Mar 2017, 15:18 7

5. DoggyDangerous (Posts: 999; Member since: 28 Aug 2015)


All Soc are platform, not just a processor. What so special in explaining that? Which Soc doesn't have cpu, gpu, modem etc?

posted on 16 Mar 2017, 15:42 2

6. marorun (Posts: 5029; Member since: 30 Mar 2015)


Wich soc manufacturer develop a platform for developper?
Wich soc manufacturer is the most popular for custom rom ect?

Qualcomm is much more a platform than lets say apple A soc or samsung exynos.

Its more similar to intel.

posted on 17 Mar 2017, 15:16

12. TechieXP1969 (Posts: 14041; Member since: 25 Sep 2013)


x86 is the most tried and true platform and it was IBM and Microsoft who made x86 what it is today.

Fast-forward 40+ years and Intel has in a sense been left totally behind.

Having only to deal with laptop/desktop options for the most part, Intel never had to deal with size or thermal restraints.

I think this is why Intel branch into mobile offerings for phones was so slow. Intel being use to working with larger CPU's that went into PC, where they woudl have active cooling an space, making that move to mobile where restraint was needed made it a major change.

But ARM who pretty much always made mobile options surely stepped up to the task.

Its one thing that mobile CPU's can almost rival desktop options on the low end, but they have mastered placed what is essentially a nearly complete complete computer system on a single die that is smaller than even today's Pentium/Core processors.

Intel is moving to that game though, with today's Core options featuring their own SoC type concept with the CPU and GPU and RAM on a single die.

I can't wait to see the next eveolution as Microsoft is very close to bring full desktop performance to the ARM platform with a "true" Windows on ARM option where Windows will be able to run full x86 application on an ARM instruction set and do it a sit it was running on its own x86 chips.

Once this happens, Intel will move to mobile in a big way with devices to follow running Android and being able to dual boot right into Windows x86 and use almost any application an connect to any desktop accessory.

I CANT WAIT!!!!!!!!!!!!!

posted on 16 Mar 2017, 16:28 1

7. Mixkhata1 (Posts: 141; Member since: 26 Feb 2017)


It's marketing but there is truth to what they say. Often, users tend to look at Qualcomm as the one whose "processors" are used by premium manufacturers. Each "platform" has its own pros and cons. It's good that they have officially redefined the term.

posted on 16 Mar 2017, 16:54 1

8. mikehunta727 (Posts: 1051; Member since: 12 Sep 2014)


Difference being open sourced tools vs closed sourced/no tools at all.Qualcomm platform is available for anything really, Windows, Linux, etc

posted on 16 Mar 2017, 18:19 1

9. mikehunta727 (Posts: 1051; Member since: 12 Sep 2014)


Plus Qualcomm does offer a nearly "perfect" all in one platform with their SoC's nowadays , from their own modem to their own GPU , own ISP, etc, most of the IP blocks on QC SoC's are well, designed by Qualcomm

posted on 16 Mar 2017, 19:12 1

10. trojan_horse (Posts: 4569; Member since: 06 May 2016)


Snapdragon all the way!

posted on 17 Mar 2017, 15:03

11. TechieXP1969 (Posts: 14041; Member since: 25 Sep 2013)


The "central processing unit" as we know it, surely has taken some big leaps in the past decade.

Considering I grew up when the 8086 (original Intel x86) and the 6502 (AKA Sega Chips power the Sega Genesis and early Mac computers) were considered the best in the game.

Having watch the evolution of CPU's go from single dies, to symmetric side my side chip processing and now Core designs is simply awesome.

Considering the size of the die is what really makes them so amazing to fit not only the CPU, but GPU, modems, audio, USB, and so much more all in a space that us smaller than the top of your finger.

Chips are really and master of design and function.

That spaceship that crashed in the desert, really gave us some nice tech. Even if it took us 20+ years to perfect it.

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