Qualcomm: Innovation to come from cars, not phones

Qualcomm: Innovation to come from cars, not phones
According to Qualcomm CEO Steve Mollenkopf, if it is innovation that you seek, you'll find it not with your new handset but with your latest ride. The executive says that the most exciting tech innovations over the next ten years will be found in the automotive sector. The comments were made late last week at the Frankfurt Auto Show. This is an important trend for Qualcomm to spot and take advantage of as the smartphone market cools off.

While most of today's smartphones rely on Qualcomm for one component or another, its current top-of-the-line Snapdragon 835 SoC powers devices like the Samsung Galaxy Note 8, the LG V30 and the Essential Phone. And while Qualcomm does provide some chips for Apple, both companies are currently embroiled in a huge legal fight over the royalties owed to Qualcomm for its standard essential patents.

But you can't blame Mollenkopf for having his attention drawn toward the automobile. According to research firm IDC, companies producing semiconductors will see sales to the automotive industry increase to $50.1 billion by 2021. That would be a 52% hike from last year's numbers. Qualcomm itself is focused on three aspects of the industry: Connectivity, computing and electrification. And the goal isn't necessarily to make cars faster. Cars are beginning to communicate with each other for various reasons including safety and maintenance.


While smartphones are moving toward the 5G and Gigabit LTE era, "The speed in which the car is taking in new technology is increasing rapidly," Mollenkopf said.


source: CNET

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15 Comments

1. jacky899

Posts: 430; Member since: May 16, 2017

Wonder if Qualcomm will be able to dethrone Nvidia from this market.

8. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Aye, 'the next big thing' is going to come from the automotive industry. EVs are going to be the next big thing, sadly. Too bad, I'm unwilling to give-up my little 2-Stroke Yamaha RD350 that smokes like a chimney, eats oil like no tomorrow and returns MPG of a bloody SUV! You'll to pry it out of my dead, cold 'legs'! There's nothing like an internal combustion engine, specially if it's a two cycle one! Mechanical clockwork that breathes and growls, shakes and rattle. It's a miracle, if you've eyes to see it. There's a reason why I'm keeping my Rolex and unwilling to wear a digital, quartz or a smart watch. There's a reason why I still have a typewriter, all lubed-up and ready to go. There's a reason why I write with fountain pens (< Not exactly 'clockwork'). And of course, there's a reason behind why I keep a bloody gramophone... I've a thing for mechanical clockwork which is something most of you geeks just can't fathom. Oh well, G'Day!

9. HansP

Posts: 542; Member since: Oct 16, 2011

Yup, we get it. Some people just gets confused by new tech and what makes new innovations unique.

12. Wiencon

Posts: 2278; Member since: Aug 06, 2014

I logged in just to say that your comments are the very definition of cringe

16. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

A RD350.. dude that's my personal favourite as well. Awesome

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

I agree with this 100 percent and I e been saying this for years. While smartphones will remain an inportant part of our lives and will continue to get better, we will no longer be wowed by them. That ship has sailed!

13. KingSam

Posts: 1448; Member since: Mar 13, 2016

Incremental improvements going forward. Just like desktops they have matured and can only benefit from speed bumps and quality of life improvements in software.

3. Khyron

Posts: 397; Member since: Sep 28, 2015

But Qualcomm's CPUs are rubbish!!! Exynos Kirin A11 are far superior

4. Well-Manicured-Man

Posts: 688; Member since: Jun 16, 2015

“Kirin” Bless you!

5. Scott93274

Posts: 6033; Member since: Aug 06, 2013

They're good for a couple years, but then... yeah, I'm not looking forward to their involvement in the automotive industry. Then again all mobile processors suck after a couple years so I'm hoping Intel really gets involved, my first generation i7 processor is still screaming fast after all these years. I want to ensure that any future cars of mine last.

7. LanjaKodaka

Posts: 219; Member since: Sep 27, 2016

Any cpu is good. It's only the OS and the drivers that have to be updated in a timely fashion to ensure a lag-free smooth device performance.

6. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

You are right Your Snapdragons are trashy

10. cnour

Posts: 2305; Member since: Sep 11, 2014

Innovations come from Apple only and the others will follow.

14. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

Yes if you're not getting the new xPhone you're getting last years model.

15. chenski

Posts: 768; Member since: Mar 22, 2015

Hardware from 2 years back already good enough, just need better optimization

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