Project Ara will be controlled by Google and could extend beyond phones

Project Ara will be controlled by Google and could extend beyond phones
Project Ara finally looks like it will be released to the public, but the modular phone from Google is not quite the same as what we originally thought. The most hardcore users may be disappointed by that, but Google is detailing the project to clarify what to expect and what not to expect from the first generation of modular phones.

Google answered questions from The Verge and some of the info was a bit disappointing, like the fact that not everything would be modular on an Ara device. Google confirmed that the display, processor and RAM would not be swappable, which puts a major caveat on Google's claims that Ara phones would be "future proof". Google said this decision was made because the vast majority of users don't care about those options, which is undoubtedly true, though not representative of our readership. 

Google also confirmed that it would be making the Project Ara bases in house and is "embracing" the idea that Ara is a true "Google Phone". Google will also be keeping tight control over the modules made by others. Modules made by third-parties will need to be approved by Google and include Google code in order to be able to interact with an Ara phone. Additionally, the modules will be sold directly through Google with Google taking a "small cut" of each sale. This means there will be no "grey market" for Ara modules. 

Despite all of this, Google still claims Ara will be an "open platform" that anyone can build upon. Google will provide support for manufacturers and developers who want to make Ara modules, and Google said it is looking into "innovation on form factors" meaning Ara modules could be used in a wide range of electronic devices. 

source: The Verge



1. phonearenarocks

Posts: 607; Member since: Mar 26, 2015


3. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

This is where MS and Apple should step in and make it right.

7. TerryTerius unregistered

Maybe Microsoft would be willing to do something like this, but it is really difficult to see Apple ever embracing an idea even close to this.

13. ibend

Posts: 6747; Member since: Sep 30, 2014

Apple hate modular stuff, they prefer their user buy brand new stuff than upgrading some part of it.. just look at their mac pro, and all-in-one desktop, its just impossible to upgrade anything (I guess you still can upgrade its HDD by yourself).. and all of them use weird shaped screw, even their macbook line, lol

9. Bankz

Posts: 2550; Member since: Apr 08, 2016

Theres no need anymore. Project ara isnt what was promised initialy. Now, project ara is just like what motorola is doing at best. Moto will bring it to the game far earlier than google and whats more, this one will be one sexy beast. No need for google ara anymore except google goes back to the original plan (which was to change cpu, gpu, ram, sensors, antenna's etc)

10. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

LOL! at Google, since when do people not care about the display, soc and amount of ram???

11. AppleVersusAndroid unregistered

I agree about the display, to a degree. But the processor and the RAM, people could care less as long as the phone operates smoothly. Processing power and RAM are hardly ever selling points for smartphones. Again, they're not PCs, most people just use their smartphones for phone calls, text messaging, and social media. I assume that if the display cannot be swapped out, they'll sell maybe a few different base models with differing screen resolutions, processors, and RAM.

14. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

They donĀ“t care... till they DO. All my family members did the same mistake: bought a low end Android under the same premises you are listing. That they only do phone calls text messaging and social media. The issue is that when they get the smartphone they start using it for many other things and apps: games, navigators, internet browsing, banking, etc. And then the low end phone starts acting sluggish and they have to buy a new one. SoC and RAM are greatly important (not so much display) and the technology fans will care (I do). The issue is that the persons who do not care about it probably would never buy an ARA and the people who would buy it I expect they would care about RAM-CPU-GPU. TLDR: I think Google has not really figure it out correctly the market segment for ARA

18. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Everything you just said, If there really was something I didn't care about it would be display.

20. AppleVersusAndroid unregistered

What I mean is, they don't care, meaning the phones they buy usually come with enough RAM and the latest processors. Most people in the US are buying the high-end models like the iPhone and Galaxy S7/S7 Edge and so on. And those phones come with plenty of RAM, high powered processors, and displays to please everyone. So, basically, if an ARA phone comes locked and loaded with 4GB-6GB you're going to be good for the next few years.

19. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Post #14 bruh he said it all. SOC and RAM matter a lot to me, i'm a hard core smartphone gamer. If there is one thing that really doesn't matter that much it would be display.

15. beartrapmike

Posts: 4; Member since: May 25, 2016

Search mykesgarage on ebay

16. HR_19

Posts: 103; Member since: Aug 09, 2014

Remember when the point of project Ara was to have a phone for 6 billion people? Well now, it's a phone for 6,000 people. I mean seriously, you know why the average person doesn't care if they can change their RAM, CPU, etc, is because they've never had the chance, and they don't understand there benefits. But you know who buys a phone with style in mind, because they favor design looks over function? People who buy iPhones. Maybe Samsung, too. People who care about style will not buy this phone. Google shot themselves in the foot, and alienated virtually everyone who was previously interested in this. They cut their target market down from 6 billion to about 6,000. How stupid can they be?

17. tokuzumi

Posts: 1961; Member since: Aug 27, 2009

Processor/RAM isn't swappable? I'm guessing now the screen, processor/ram will be built onto the frame? This is a show-stopper for me. Maybe a future generation of the project will do the right thing.

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