Pokémon Go's 2016 revenues reach $950 million

Market reasearcher App Annie has revealed the numbers behind the astonishing success of Pokémon Go. In its annual report, the analyst firm estimated that the game raked in $950 million in revenues for 2016, after its initial release on July 5 of last year.

Pokémon Go ranks first as the most downloaded game of 2016 for iOS and Google Play, despite being banned in China and a belated release in India. The game is also top dog in the monthly active users chart, and third in combined iOS/Google Play revenue, behind No. 2 Clash of Clans and No. 1 Monster Strike.

App Annie attributes these impressive stats to Pokémon Go's “beloved intellectual property, simple mechanics, real-world augmented reality gameplay, and perhaps most of all, its social nature”. The app managed to draw in millions of non-gamers and also enticed players to spend more time on their smartphones in less typical situations, such as using their phone while walking in the park. As for the total mileage accumulated by users, a video upload by Niantic last month suggests that players have covered more than 4.5 billion miles or 8.7 billion kilometers.

But perhaps the biggest achievement of Pokémon Go is the fact that it reached $800 million in consumer spend in 110 days, far quicker than any other game on the market. By comparison, Candy Crush Saga reached the milestone in more than 250 days, while Puzzle & Dragons and Clash of Clans respectively needed more than 400/500 days. While Niantic Labs' creation caused some concern with other publishers, App Annie reveals that the success of the game did not appear to eat into other apps' usage or revenue.

In order to help us with the assimilation of these mind-boggling numbers, researchers from the San Francisco-based company came up with a neat analogy:

source App Annie via VentureBeat



3. Settings

Posts: 2943; Member since: Jul 02, 2014

I still play it. Not everyday though.

4. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I play it everyday just to collect my gym defender bonus. I don't go out capturing Pokemon anymore because my Pokedex is full... Waiting for Generation 2 to start... Level 34!!! Team Instinct. Go team yellow!!! +1

5. southernzombie

Posts: 355; Member since: Jan 17, 2017

Team Blue all day.

6. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Team Blue is who I prey on... Always take down level 10 gyms especially from team blue. Can knock it down in 50 min... Don't let me come to your neighborhood... lololololololololololol

7. southernzombie

Posts: 355; Member since: Jan 17, 2017

Yeah Its all team red and team blue in my area, very little team yellow present.

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