Pixel phone marketing paying off for Verizon, 'demand is exceeding supply'
Verizon is advertising its Google Pixel phone model on par with heavy hitters like the iPhone 7 or Galaxy S7, and the campaign is really paying off, it seems. According to research firm Wave7: "It is clear that demand is exceeding supply... Most Pixel XL SKUs are shipping in March and most Pixel SKUs are out of stock as well." The Wave7 crew did a survey in 50 carrier stores last week, and found out that Google's Pixel phones rang up 9.5 percent of Verizon's smartphone sales last month.
That's pretty impressive for a just-launched brand, but, given the phones' virtues and Google's branding, is not unexpected. After all, Verizon devoted $25 million to their marketing campaign, and is now offering them for $10-$15/month with eligible trade-ins, which is the same offer it holds for the iPhone 7 or Samsung's Galaxy S7.
Another reason for the good Pixel sales at the carrier, is the fact that the phone is Verizon exclusive, though a lot of folks are apparently getting it unlocked directly from Google, and activating on another carrier as well. "At AT&T/T-Mobile/Sprint stores, 39% of reps (13 of 33) are aware of an average of 2 Pixel activations each at these 13 stores," says Wave7.
source: Fierce Wireless