Pixel phone marketing paying off for Verizon, 'demand is exceeding supply'

Pixel phone marketing paying off for Verizon, 'demand is exceeding supply'
Verizon is advertising its Google Pixel phone model on par with heavy hitters like the iPhone 7 or Galaxy S7, and the campaign is really paying off, it seems. According to research firm Wave7: "It is clear that demand is exceeding supply... Most Pixel XL SKUs are shipping in March and most Pixel SKUs are out of stock as well." The Wave7 crew did a survey in 50 carrier stores last week, and found out that Google's Pixel phones rang up 9.5 percent of Verizon's smartphone sales last month.

That's pretty impressive for a just-launched brand, but, given the phones' virtues and Google's branding, is not unexpected. After all, Verizon devoted $25 million to their marketing campaign, and is now offering them for $10-$15/month with eligible trade-ins, which is the same offer it holds for the iPhone 7 or Samsung's Galaxy S7

Another reason for the good Pixel sales at the carrier, is the fact that the phone is Verizon exclusive, though a lot of folks are apparently getting it unlocked directly from Google, and activating on another carrier as well. "At AT&T/T-Mobile/Sprint stores, 39% of reps (13 of 33) are aware of an average of 2 Pixel activations each at these 13 stores," says Wave7.

Related phones

Pixel
  • Display 5.0" 1080 x 1920 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 2770 mAh(26h talk time)
Pixel XL
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 3450 mAh(32h talk time)

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6 Comments

1. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Yes, we know how success you are, so please, it's time to come Malaysia now. Thanks.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

If they don't even have enough for the states, Malaysia will sadly be looking at next year for availability.

9. sgodsell

Posts: 7368; Member since: Mar 16, 2013

If you can't get a Pixel, then look at a Moto Z, especially since it now has Nougat and Daydream VR support as well. Not to mention you get access to all the Moto mods.

3. combatmedic870

Posts: 984; Member since: Sep 02, 2015

If they don't make enough in the first place (like the nexus line) this is to be expected. Every year....

7. Rydsmith unregistered

One of my friends just cancelled his reservation for the Pixel XL on Verizon. It was delayed until March and repreordered it in November. To put that into perspective, from the time that the Switch was revealed, price and release date was revealed, and the launch of the Switch, he won't be able to get the Pixel XL.

8. lmao2016

Posts: 83; Member since: Mar 17, 2016

I got mine with no issue at all In Miami there are stores that still have stock...My co-worker just got like two days ago.

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