Pixel phone marketing paying off for Verizon, 'demand is exceeding supply'

Pixel 'demand is exceeding supply' at Verizon stores
Verizon is advertising its Google Pixel phone model on par with heavy hitters like the iPhone 7 or Galaxy S7, and the campaign is really paying off, it seems. According to research firm Wave7: "It is clear that demand is exceeding supply... Most Pixel XL SKUs are shipping in March and most Pixel SKUs are out of stock as well." The Wave7 crew did a survey in 50 carrier stores last week, and found out that Google's Pixel phones rang up 9.5 percent of Verizon's smartphone sales last month.

That's pretty impressive for a just-launched brand, but, given the phones' virtues and Google's branding, is not unexpected. After all, Verizon devoted $25 million to their marketing campaign, and is now offering them for $10-$15/month with eligible trade-ins, which is the same offer it holds for the iPhone 7 or Samsung's Galaxy S7. 

Another reason for the good Pixel sales at the carrier, is the fact that the phone is Verizon exclusive, though a lot of folks are apparently getting it unlocked directly from Google, and activating on another carrier as well. "At AT&T/T-Mobile/Sprint stores, 39% of reps (13 of 33) are aware of an average of 2 Pixel activations each at these 13 stores," says Wave7.

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