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Pixel phone marketing paying off for Verizon, 'demand is exceeding supply'

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By Daniel Petrov

Updated: Jan 17, 2017, 2:38 AM

Pixel phone marketing paying off for Verizon, 'demand is exceeding supply'

Verizon is advertising its Google Pixel phone model on par with heavy hitters like the iPhone 7 or Galaxy S7, and the campaign is really paying off, it seems. According to research firm Wave7: "It is clear that demand is exceeding supply... Most Pixel XL SKUs are shipping in March and most Pixel SKUs are out of stock as well." The Wave7 crew did a survey in 50 carrier stores last week, and found out that Google's Pixel phones rang up 9.5 percent of Verizon's smartphone sales last month.

That's pretty impressive for a just-launched brand, but, given the phones' virtues and Google's branding, is not unexpected. After all, Verizon devoted $25 million to their marketing campaign, and is now offering them for $10-$15/month with eligible trade-ins, which is the same offer it holds for the iPhone 7 or Samsung's Galaxy S7.

Another reason for the good Pixel sales at the carrier, is the fact that the phone is Verizon exclusive, though a lot of folks are apparently getting it unlocked directly from Google, and activating on another carrier as well. "At AT&T/T-Mobile/Sprint stores, 39% of reps (13 of 33) are aware of an average of 2 Pixel activations each at these 13 stores," says Wave7.

source: Fierce Wireless

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.