Phablets score 21% of Q1 2015 smartphone sales in the US, Apple's iPhone 6 Plus leads the pack


According to a new report from Kantar Worldpanel, phablets accounted for 21 percent of all US smartphone sales during the first quarter of 2015. During in the first quarter of 2014, estimates show that phablets represented just 6 percent of all smartphone sales in the US, meaning that phablets nearly quadrupled their slice of the smartphone pie in just a year. Although the term is now starting to lose its identity, any smartphone with a screen size of 5.5 inches or larger is considered to be a phablet.

As many might have guessed, the Apple iPhone 6 Plus is one of the major drivers behind the increasing number of phablets purchased by US customers. The company estimates that the iPhone 6 Plus represents about 44 percent of all phablets sold in the US during the quarter. By correlating these numbers, the iPhone 6 Plus should account for about 9.24 percent of all US smartphones sales. However, even if Apple's phablet is not taken into consideration, phablets would have still gained market share, as all of the other phablets still account for about 11.76 percent of all smartphone sales during the time period.

Although phablets are gaining traction, this doesn't mean that smartphone buyers aren't interested in smaller screen sizes anymore. Kantar's research shows that 43 percent of iPhone customers and 47 percent of Android smartphone customers cite screen size as the main reason for purchasing a particular smartphone.

The same report also claims that Apple was the most successful smartphone manufacturer with three out of the four major carriers in the US. At AT&T, iPhones are estimated to account for 59 percent of all smartphone sales during Q1 2015, with the percentage dropping slightly at 50 percent for Sprint, and down to 42 percent for Verizon. Samsung, Apple's main rival in the smartphone market, won over T-Mobile customers, with a share of 42 percent during the quarter.

Another report from Kantar shows that nearly a third of iPhone/iPad sales came from Android switchers within Europe's 5 biggest markets. In the US, however, it looks like camp-switchers are not as common. The report that we're discussing in this article shows that just 11.4 percent of new iPhone owners have switched from Android, and this percentage stood at 14.6 percent a year ago. Android is also losing its power to tempt camp-switching: just 5.9 percent of new Android smartphone owners have switched from iPhones during Q1 2015, down from 9.8 percent in Q1 2014. For more details, make sure to follow the source link below.

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66 Comments

1. nwright94

Posts: 211; Member since: Oct 14, 2014

As someone who actually owns a 6 Plus, I wouldn't call it a phablet, just a large phone. It has no phablet abilities or features, it's simply a blown up iPhone 6. I'm not saying that as if it's a bad thing but it's not a phablet unless you're purely going off of size.

2. gaming64 unregistered

Feature that the iPhone 6 Plus has that others dont have Landscape mode :P

10. ama3654

Posts: 295; Member since: Nov 27, 2012

Throw in Nova Launcher, BOOM! proper landscape mode, and has been there way before the iphone 6 plus

34. ecmedic4

Posts: 520; Member since: May 02, 2013

Not everyone knows how to root and install different launchers. That drives me crazy when ppl say that just to get a feature that another phone comes with out of the box. I would imagine 95% of android buyers do not tinker or root their phones, they use the features it came with out of the box so to me saying to install a different launcher is not a solution for the majority of ppl.

36. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Who told you that you need root to install third party launchers? It is as simple as clicking Playstore, typing launcher ninte search box and installing the launcher you like. Now how hard is that?

40. ecmedic4

Posts: 520; Member since: May 02, 2013

Can that be done with phones that already have a custom UI like HTC Sense or TouchWiz? Or just with nexus devices? If so then I stand corrected. I just have seen so many comments from ppl that say just root your phone to get a feature that another phone has out of the box. I have used android phones in the past, even a note 3, but its simply not for me, my preference is and has been iOS for awhile now so I'm not all that familiar with rooting and installing launchers as I didn't use android long enough to experiment with those things. Im not afraid to admit when I'm wrong though, as i said I'm simply going by comments made by android fans.

49. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

Yes it can. That's the power of android. You can OVERRIDE touchwiz, sense, MiUI, etc with custom launcher NO ROOT required.

53. buccob

Posts: 2968; Member since: Jun 19, 2012

A Launcher is just another app that replace your Home... you can then select said launcher as default when you press the "Home" key or even use both at the same time and jump between those... There is no rooting required, though I do prefer Sony's simple home interface

58. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It can be done with any Android device...geez. Why don't you try using an Android phone and actually see what you can do.

55. jalebi2000

Posts: 181; Member since: Mar 01, 2015

not really. Most of my friends (80 percent or above) know how to use launchers, and most of them do it, because they think that it is cool.

64. boredhousewife1

Posts: 7; Member since: Feb 02, 2015

You don't have to root your phone to install a launcher. Simply download one from the Play store and apply...very simple!

19. TheBiz

Posts: 232; Member since: Apr 13, 2015

ever heard of a device called note 4 ? It is the true king of all phablets

45. amasog

Posts: 552; Member since: Aug 22, 2013

hu!! Note 4 what is it?

20. meanestgenius

Posts: 22075; Member since: May 28, 2014

Lol. My "Qwablet", the BlackBerry Passport, has landscape mode. Just sayin'.

24. ibend

Posts: 6747; Member since: Sep 30, 2014

it have square screen.. how can it have landscape mode?

30. meanestgenius

Posts: 22075; Member since: May 28, 2014

When you hold the phone in landscape mode, the screen orientates as such. But yeah, its square.

54. buccob

Posts: 2968; Member since: Jun 19, 2012

Just wondering... why would you hold it sideways since the screen will have the same size and there will be no changes in the interface?

57. meanestgenius

Posts: 22075; Member since: May 28, 2014

For better navigation on websites and when looking through news feeds/rss feeds since the physical keyboard also functions as a mouse/track pad.

22. AnTuTu

Posts: 1613; Member since: Oct 14, 2012

Nothing can beat the beast --->> Note 4 Oh wait something can ---->> Note 5 :)

3. mihai.a

Posts: 47; Member since: Apr 15, 2015

Well, devices don't have to come with any special features to be considered a phablet. Voice calls, data networks, and a large screen, this is what the phablet term means, at least in the traditional way.

6. gaming64 unregistered

I agree with your comment.

65. boredhousewife1

Posts: 7; Member since: Feb 02, 2015

Well since the original "Note" garnered the moniker of "phablet" & all of the subsequent Notes..the 2, 3 & 4, come with lots of extra functionality such as Multi tasking to name just one. I would beg to differ! Otherwise it's just a blown up "not so smart phone" (in my opinion :).

5. iLovesarcasm

Posts: 589; Member since: Oct 20, 2014

True, a real phablet shoul have multitasking ability and usefulness.

16. amcasper unregistered

What does that make an iPad? (Blown up iPhone 6 Plus?) No true multitasking....just an iPhone with a 9.7" screen.

18. amcasper unregistered

Android venders such as Samsung are known for adding features that take advantage of having a larger screen. (Multi-Window, S-Pen, et.) LG and Sony also have implemented floating applications and other useful features.

26. bucky

Posts: 3785; Member since: Sep 30, 2009

Don't confuse the home screen of an iPad or 6+ vs when an app is open. That's where the iPad rules. The apps are well designed for the larger real estate vs the blown up apps of android.

66. boredhousewife1

Posts: 7; Member since: Feb 02, 2015

You obviously haven't used android tablet for a while!

29. nwright94

Posts: 211; Member since: Oct 14, 2014

You actually get optimized app interfaces for the iPad, I haven't found many apps that really take advantage of the 6 pluses size. Sure, in landscape some apps are different, but not much.

21. AnTuTu

Posts: 1613; Member since: Oct 14, 2012

Nothing can beat the beast --->> Note 4 Oh wait something can ---->> Note 5 :)

33. ecmedic4

Posts: 520; Member since: May 02, 2013

The word phablet has nothing to do with the features of the phone, it refers to the size of the phone. Basically meaning its a category between a smartphone and a tablet, hence "phablet". If your going by the note series, many other phablet phones do not have the same features as the note series or even styluses, so do you consider them just a large phone as well?

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