A third of iPhone/iPad sales came from Android switchers within Europe's 5 biggest markets in Q1


Apple sold a record (for the quarter) 61.2 million iPhones in Q2, following a very successful iPhone 6 and 6 Plus launch. So popular are the first large-screened new iPhones that markets around the globe are seeing increase in demand for them, and almost exclusively at Android's expense.

Take Europe's five largest markets (EU5) — Germany, UK, France, Spain, and Italy — iOS reached a 20.3% share of total sales there, a 1.8% increase year-on-year, according to a new study from Kantar Worldpanel. More importantly, however, 32.4% of all new Apple customers in the quarter ending March came from Android. 

Years of negotiating with Chinese telecoms (and the autocratic government behind them) also wasn't for naught, as China is now Apple's largest market — ahead even of the United States — after growing its share there from 17.9% to 26.1% in the past year. The new buyers were almost exclusively from the Android camp (8% drop for Google's OS).

Another segment of the study reveals what many of us already know: Android's popularity is, in large part, owed to the diverse devices carrying it. In fact, 35% of Android buyers in Q1 said that their "... decision was driven by receiving a good price on the phone.", with another 29% citing a really good tariff/contract as a major factor behind their purchase. There's nothing inherently bad about this, though it does highlight why many Android manufacturers are unable to turn up serious profits — there just aren't any in the low- and ultra low-end markets.

Turning to Windows, the researchers note that while France saw a jump in Windows Phone-based handsets (from 8.3% to 14.1%), most other markets saw tepid performance from Microsoft's mobile OS. If the software giant delivers on its many promises with Windows 10, next year's first quarter might well be different.

While we're sure that more factors than one contributed to Apple's great sales as of late, one can't help but wonder what percentage of those were prompted by Apple's move to a bigger form factor. Judging by the Android outflow in some markets, we can speculate that it made a great deal of difference — after all, large screens have been an Android specialty for a while.


source: Kantar Worldpanelheader and thumbnail image by alvito @ DeviantArt

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68 Comments

1. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Who Cares? I will never abandon Android for IOS.

4. Iodine

Posts: 1480; Member since: Jun 19, 2014

You should care. You can happily use android but who will care if everyone other swithed and nobody will make android devices ? You don't care that android could collapse despite wanting android as an platform - nice paradox in a single sentence.

10. meanestgenius

Posts: 22043; Member since: May 28, 2014

There is absolutely NO WAY Android is going to "collapse" based on this. For all of those that switched, much more purchased Android devices. Your fanboyism is blinding you to this fact.

14. Sauce5 unregistered

Flagships? No. Sh*tty $35.00 handsets that holster "Android", yes. Your fanboyism is blinding you to this fact.

37. meanestgenius

Posts: 22043; Member since: May 28, 2014

Did you read anywhere in my post that I distinguished between Android flagships and mid to low end Android handsets? No? That's because I DIDN'T. I was speaking of the OS on a whole. Learn to READ a comment in full and understand it BEFORE you comment. No wonder you're on your fifth account. Blind fanboyism, trolling and poor reading comprehension make for a horrid mix. By the way, I'm not even an Android fan. I just call it how it is.

43. Sauce5 unregistered

Exactly. The OS as a whole: sh*tty $35.00 plastic handsets that have "Android" on them which greatly and mostly contribute to the "market share" around the globe. Sorry, didn't think Id have to explain the obvious to a complete nimrod.

45. meanestgenius

Posts: 22043; Member since: May 28, 2014

In other words: "Yes meanestgenius, I'm a complete !Diot and blind fanboy that didn't understand what you were posting. I'm not man enough to admit that a screwed up royally with my post, so I will continue to act like I did nothing wrong, when I am in fact the very nimrod that I called you. You also touched my gut completely when you remarked abot my fifth account". There. I fixed your post for you, mindless drone.

51. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Doesn't Android outsell Apple is most developed countries? I mean sure these $35.00 handsets sell in 3rd world countries but the developed countries are buying the high-end, right? Or is it that Apple outsells Android in all developed countries? I honestly think Android sells more high-end devices than these so called $35.00 handsets. http://www.kantarworldpanel.com/global/smartphone-os-market-share/

53. stealthd unregistered

Nope. In terms of units cheap android phones far outsell the high-end. They just make considerably less money.

68. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Ok, where is your info so I can verify?

62. willard12 unregistered

$35 handsets? Well, I guess that's only about $150 less than what it costs to make an iphone.

39. marorun

Posts: 5029; Member since: Mar 30, 2015

80% still android btw so its far from death ;)

61. timepilot84

Posts: 113; Member since: Aug 16, 2012

Perhaps you don't understand the nature of the phone market. There are far more Android users in the world than IOS users. For IOS to grow, the users have to come from somewhere. Considering that only a third of Apple's new customers came from Android, and that Android controls 70% plus of the smartphone users, well that's actually pretty bad for Apple. Seems like at least 70% of the new users should come from Android for this to be significant. Anything less is Apple not impressing people.

6. Saioofi

Posts: 342; Member since: May 23, 2014

If you didn't care you wouldn't have clicked on this article

40. marorun

Posts: 5029; Member since: Mar 30, 2015

Always fun to see what Apple fanboy will say its the only reason personally i check Apple news.

66. MrHate

Posts: 318; Member since: Feb 09, 2015

marorun how ironic. I always love Apple articles because all the Android fanboys are going crazy.

11. gaming64 unregistered

How do you know if it's good if you don't try Apple Pie?

21. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

How much does apple pay you? Must be a lot, with all the fruity statements you keep coming up with.

33. Commentator

Posts: 3723; Member since: Aug 16, 2011

Says the guy named SamsungPhanboy who just told someone to kill himself...

34. Commentator

Posts: 3723; Member since: Aug 16, 2011

Also, how much does Apple pay YOU to make Samsung fans look like idiots?

52. AlikMalix unregistered

I see what u did there. Nice!

63. Skizzo

Posts: 403; Member since: Jul 14, 2013

That's just it. The new iPhone is bigger, and can finally compare to the size of some Android phones. That said, if anyone using Android was ever curious to try an iPhone, now is finally the time to do it without feeling like they downgraded (screen size.) I wonder how many happy Android users, like two of my friends, simply wanted to try out an iPhone, either for the first time or again, now that changes have been made worthy of having a look. I wanna wait and see in a year or two, how many of those same users will be going back to Android? I've tried Apple and gone back, and so have many people I know. This is just the biggest change Apple has made to their iconic phone since, well, ever, and if you like bigger screens, now is the time to give it a go. Note: one of my two friends who have purchased an iPhone 6 shortly after launch, has since sold it, and gone back to his HTC One (M8), while the other still uses the iPhone as a daily driver, but refuses to get rid of his Samsung S5. TL;DR - This statistic means nothing at the moment, and could likely be just curiosity among the Android faithful, to simply try Apples new product (and why shouldn't they?)

65. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Owner of an ipad mini. ios sucks tbh. My iSheep friends asked me to try it. Highly regret it. Its really an App Launcher OS. Missing so many things from android.

19. Sauce5 unregistered

Some other Apple news for your brittle, delicate, fragile soul: Consumer Reports tests 11 smart watch models. Apple Watch ranked highest and leagues ahead of others, with "flying colors". sources: http://www.idownloadblog.com/2015/05/05/apple-watch-rated-best-smartwatch-by-consumer-reports-as-it-passes-tests-with-flying-colors/ http://www.consumerreports.org/cro/news/2015/05/apple-watch-comes-out-tops-in-consumer-reports-smartwatch-tests/index.htm disclaimer: I am not suspect or responsible for heart failure, brain trauma, neurological issues, or any other negative health developments that you may encounter from this news relating to another successful product from Apple.

26. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

LOL your sources are awful. Android murders iOS. Admit it.

27. gaming64 unregistered

LOL you don't even have sources. You're an idiot. Admit it.

28. Sauce5 unregistered

Please read my disclaimer.

32. gaming64 unregistered

You made me laugh so hard! HAHAHAHAHA. +1 For the most effective joke I've seen in this site so far. Someone give this man an Oscar.

36. Commentator

Posts: 3723; Member since: Aug 16, 2011

Haha, "leagues ahead of others"? Where in that article does it suggest that it is " leagues" ahead? Chalk that one up among "light years ahead", "people are clamoring" and "it just works" as candidates for tech hyperbole of the century. Every review I've read says that the Apple Watch is a bit better than the competition, but still flawed in is current iteration. Even typically "pro-Apple" outlets like the Verge gave it a mediocre 7.

58. 99nights

Posts: 1152; Member since: Mar 10, 2015

He only says leagues ahead cos he knows no better. It's what happens when your a pure ifan and aren't knowledgeable in anything else besides apple products.

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