Pandora Premium has officially launched, but is it enough to take on Spotify and others?

Pandora Premium has officially launched, but is it enough to take on Spotify and others?

Last December, we reported that Pandora was gearing up to take on the likes of Apple Music, Spotify, and others with the launch of its all-new Pandora Premium paid music streaming service. When we first heard about it, Pandora Premium appeared to be another entry in the extremely crowded space of music streaming services, and with the official launch of the platform today, that still looks to be the case.

For $10/month, Pandora Premium will allow you to stream as many songs as you'd like from a catalogue of millions of titles with unlimited skips and the ability to download songs to listen to them when you're without a data or Wi-Fi connection. This is an offering that we've seen time and time again from pretty much every other music streaming platform that already exists, but Pandora is confident that its Premium service will stand apart thanks to a few small, but important details.

Pandora says that finding new music to listen to can often be a chore with its competitors, but that this won't be an issue at all thanks to its Music Genome technology. After you've created a playlist in Pandora Premium and have added a handful of tracks, you'll see an icon pop up that's titled "Add Similar Songs." By tapping this, Pandora Premium will uses its Music Genome to automatically add other songs to that playlist that it thinks you will like based off of what's already in it. Song suggestions aren't anything new in the music streaming world, but Pandora is rather confident that their take on it is far superior to what everyone else currently has.

Pandora Premium has officially launched, but is it enough to take on Spotify and others?

In addition to the Music Genome tech, Pandora Premium will also create a new playlist for you if you've thumbed-up a lot of songs from a certain station or artist, help you more accurately find the songs you're looking for by filtering out covers and karaoke versions of them, and features a new Now Playing area that changes the look of your screen within the Pandora app depending on the color of the album you're listening to.


Pandora Premium will be accessible through the Pandora app on both Android and iOS, but you currently need an invite from Pandora to get things started. The slightly different take on playlist creation does sound interesting, but Pandora is facing a steep uphill battle. Spotify, Apple Music, Google Play Music, and others have already captured the attention and wallets of most people, and while Pandora Premium looks slick and functional, it's hard to justify jumping ship if you're already content with an existing music provider.

source: Pandora

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10 Comments

1. Dr.Phil

Posts: 2299; Member since: Feb 14, 2011

I use Amazon Music Unlimited right now, but I am willing to give this a try. Mostly because Amazon seems to be losing songs (in other words, they lose the license to have certain songs played) whereas Pandora seems to be widely endorsed by the music industry. I can't think of any artist that has refused to have their songs played on Pandora.

2. mr.reckless562

Posts: 162; Member since: Dec 22, 2016

F this too. i will torrent forever

4. SleeperOne

Posts: 370; Member since: Feb 25, 2017

And then some hypocrite will respond to this post morally brigading for hipster Ukulele bands.

7. mr.reckless562

Posts: 162; Member since: Dec 22, 2016

lol, damn hipsters

9. KingSam

Posts: 1377; Member since: Mar 13, 2016

Same. Maybe if i had money to burn on albums i would buy. maybe not.

3. Foxgabanna

Posts: 581; Member since: Sep 11, 2016

Google Play Music FTW!

5. purpleespritee1

Posts: 9; Member since: Mar 13, 2017

Google Play Music is the best value. Includes YouTube Red for free!

6. Busyboy

Posts: 731; Member since: Jan 07, 2015

True, but YouTube Red isn't available in most countries, including Canada. GPM's app sucks too

8. skymitch89

Posts: 1451; Member since: Nov 05, 2010

Isn't this basically what Pandora Plus is but costing and extra $5 per month with the ability to create personalized playlists? I think I'll just stick to the "free" Pandora.

10. darkoman4

Posts: 181; Member since: May 30, 2014

One could register for each of these streaming players every month and have free music whole year, and then have wife do the same and then a kid and another. Here is an idea for cheapskates.

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