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Panasonic leaves the consumer smartphone business with no regrets or legacy

Posted: , by Alan F.

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Panasonic leaves the consumer smartphone business with no regrets or legacy
A published report in Japan says that Japanese manufacturer Panasonic is pulling out of the consumer smartphone business. Unlike fellow Japanese manufacturer Sony, which has been turning out popular smartphone models, Panasonic has not been able to come up with a model that has been able to capture the attention of U.S.consumers. The company launched the Panasonic ELUGA back in 2011 and the water and dust resistant Android model failed to grab any carrier support.

In its home country, Panasonic was the largest cellphone producer in 2001 with 19% of the market, a figure that has shriveled down to 7%. That trails the 24% owned by the Apple iPhone. In leaving the consumer smartphone market, Panasonic will allow other manufacturers to use its name in emerging markets. According to Panasonic President Kazuhiro Tsuga, the company's mobile business is expected to lose 1.1 billion yen ($11 million USD) for the fiscal year ending in March. That is an improvement from the last fiscal year when it lost 8.1 billion yen ($81 million). The executive added that "It's not acceptable for the company to be bleeding red ink like this, so we have to think about ways to develop assets that we do have in a more effective direction."

Panasonic is the second Japanese smartphone manufacturer to leave the business following NEC's decision in July to exit the field. But Panasonic will still produce a Toughbook line of smartphones for those in rugged business lines.

source: Reuters via Engadget

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posted on 04 Sep 2013, 10:00

1. royal_wun (Posts: 3; Member since: 02 Sep 2013)

Panasonic made a smartphone?

posted on 04 Sep 2013, 10:02 3

3. InspectorGadget80 (unregistered)

In Japan they make Panasonic phones

posted on 04 Sep 2013, 10:11

6. Rehankhan (Posts: 323; Member since: 24 Oct 2012)

we have panasonic iron in our home lol never knew they made smartphone

posted on 04 Sep 2013, 10:19

7. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)

LOL! I never knew they made irons!

I have a regular panasonic landline phone but thats about it.

My iron is made by Naomoto. The Japanese sure love their irons don't they?

posted on 04 Sep 2013, 10:22 1

8. SonyPS4 (Posts: 346; Member since: 21 May 2013)

They make phone way before Apple, HTC, Sony. But they made big mistake not selling their phone outside Japan.

posted on 04 Sep 2013, 10:02

2. InspectorGadget80 (unregistered)

Panasonic might as well stop making TV's since they are only making Plasma TV. They used too make good products

posted on 04 Sep 2013, 10:02 2

4. jdoee100 (Posts: 334; Member since: 04 Jun 2013)

Too bad, Panasonic makes good devices.

posted on 04 Sep 2013, 10:10

5. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)

They just couldn't get everyone else to see that.

posted on 04 Sep 2013, 10:24

9. SonyPS4 (Posts: 346; Member since: 21 May 2013)

Panasonic make best home appliance. My oven, vacuum still working perfectly after more than decade

posted on 04 Sep 2013, 10:26

10. lallolu (Posts: 548; Member since: 18 Sep 2012)

they make good phones.


posted on 04 Sep 2013, 10:31

11. ryq24 (Posts: 771; Member since: 17 Oct 2011)

The fall of Japanese electronics maker continue!

posted on 05 Sep 2013, 02:24 1

12. gaby1451 (Posts: 114; Member since: 30 Mar 2011)

This is sad. Panasonic made some AMAZING phones when I was in high-school. I had this friend who had a gd87 on what was then AT&T Wireless, and I envied him. I still want that phone! It was one of the phones that fueled my passion and interest for cell phones in the first place. I use to browse their japanese website (along with others) and sit in awe at the advance features their phones had (like color screens, and 3G) along with their BIG flip-form factor size compared to the US ones.

It's amazing looking back how far cell phone technology has come in just 10 years let alone 20 years. I am truly blessed and thankful to have lived during that time, experiencing each new milestone manufacturers pushed (color screen, REAL music ringtones, camera, motion video). Because of that I have this passion for cell phones and now smartphones, that will never die.

If anyone shares my interest, please respond with your story I'd love to hear it! I can't be the only one feeling nostalgic right now...

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