Panasonic leaves the consumer smartphone business with no regrets or legacy

Panasonic leaves the consumer smartphone business with no regrets or legacy
A published report in Japan says that Japanese manufacturer Panasonic is pulling out of the consumer smartphone business. Unlike fellow Japanese manufacturer Sony, which has been turning out popular smartphone models, Panasonic has not been able to come up with a model that has been able to capture the attention of U.S.consumers. The company launched the Panasonic ELUGA back in 2011 and the water and dust resistant Android model failed to grab any carrier support.

In its home country, Panasonic was the largest cellphone producer in 2001 with 19% of the market, a figure that has shriveled down to 7%. That trails the 24% owned by the Apple iPhone. In leaving the consumer smartphone market, Panasonic will allow other manufacturers to use its name in emerging markets. According to Panasonic President Kazuhiro Tsuga, the company's mobile business is expected to lose 1.1 billion yen ($11 million USD) for the fiscal year ending in March. That is an improvement from the last fiscal year when it lost 8.1 billion yen ($81 million). The executive added that "It's not acceptable for the company to be bleeding red ink like this, so we have to think about ways to develop assets that we do have in a more effective direction."

Panasonic is the second Japanese smartphone manufacturer to leave the business following NEC's decision in July to exit the field. But Panasonic will still produce a Toughbook line of smartphones for those in rugged business lines.

source: Reuters via Engadget

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12 Comments

1. royal_wun

Posts: 3; Member since: Sep 02, 2013

Panasonic made a smartphone?

3. InspectorGadget80 unregistered

In Japan they make Panasonic phones

6. Rehankhan

Posts: 323; Member since: Oct 24, 2012

we have panasonic iron in our home lol never knew they made smartphone

7. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

LOL! I never knew they made irons! I have a regular panasonic landline phone but thats about it. My iron is made by Naomoto. The Japanese sure love their irons don't they?

8. SonyPS4

Posts: 347; Member since: May 21, 2013

They make phone way before Apple, HTC, Sony. But they made big mistake not selling their phone outside Japan.

2. InspectorGadget80 unregistered

Panasonic might as well stop making TV's since they are only making Plasma TV. They used too make good products

4. jdoee100

Posts: 334; Member since: Jun 04, 2013

Too bad, Panasonic makes good devices.

5. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

They just couldn't get everyone else to see that.

9. SonyPS4

Posts: 347; Member since: May 21, 2013

Panasonic make best home appliance. My oven, vacuum still working perfectly after more than decade

10. lallolu

Posts: 732; Member since: Sep 18, 2012

11. ryq24

Posts: 875; Member since: Oct 17, 2011

The fall of Japanese electronics maker continue!

12. gaby1451

Posts: 119; Member since: Mar 30, 2011

This is sad. Panasonic made some AMAZING phones when I was in high-school. I had this friend who had a gd87 on what was then AT&T Wireless, and I envied him. I still want that phone! It was one of the phones that fueled my passion and interest for cell phones in the first place. I use to browse their japanese website (along with others) and sit in awe at the advance features their phones had (like color screens, and 3G) along with their BIG flip-form factor size compared to the US ones. It's amazing looking back how far cell phone technology has come in just 10 years let alone 20 years. I am truly blessed and thankful to have lived during that time, experiencing each new milestone manufacturers pushed (color screen, REAL music ringtones, camera, motion video). Because of that I have this passion for cell phones and now smartphones, that will never die. If anyone shares my interest, please respond with your story I'd love to hear it! I can't be the only one feeling nostalgic right now...

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