Last week, we told you that by all appearances, TCL/Alcatel had purchased the Palm name from HP. A release out of Las Vegas from TCL on Tuesday, confirmed that the device maker had indeed purchased the Palm name from HP. TCL wrote that it is "very proud to announce that it will create a new Palm Inc." which will take control of the name. The company will be based in Silicon Valley and will be charged with delivering "absolute breakthrough innovations in Technology, Design, User Experience, Eco-system, Marketing, Supply Chain, and Business Models."
TCL said that it will announce at a future date, when it plans to start rolling out what it calls the "Palm project". The company will be able to use its position as the fifth largest handset manufacturer globally. Its devices are branded with the Alcatel One Touch and TCL names. The company, which started with the production of featurephones, is now a producer of smartphones, tablets, wearables and mobile routers. With Alcatel's 5000 engineers behind it, and with a modern mobile device manufacturing facility at its beck and call, the Palm name could return to its past glory.
So what new products will the iconic Palm logo be found on in the future? With webOS in LG's vault, any new smartphone or tablet will probably be powered by Android. And what an amazing turn of events that would be considering that in January 2009, after the introduction of webOS and the Palm Pre, Android was just an afterthought.
(LAS VEGAS, January 6 2015) – Palm brand has always been synonymous with innovation throughout its history. As such it has consistently acted as a pioneer of mobile technologies. Now is the time to revive and bring back this pioneer spirit.
To do so, TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company" which, together with its subsidiaries, is referred to as the "Group"; is very proud to announce that it will create a new Palm Inc., a US-based company that will take ownership of the Palm brand. New Palm Inc. will remain a truly Californian, Silicon Valley, based company leveraging on the talents and partnerships of the area.
Palm has always carried a lot of affect and emotions. That's why TCL has set the direction to rebuild the brand involving Palm's very own community, making it the largest scale crowd-sourced project ever seen in the industry.
The objective goes far beyond proposing a more advanced device. It is to deliver absolute breakthrough innovations in Technology, Design, User Experience, Eco-system, Marketing, Supply Chain, and Business Models.
Palm will be fully supported by the various assets of TCL Communication:
A best in class R & D organization, rich with 5000 engineers across 7 R&D centers around the globe The most modern and efficient mobile devices manufacturing facility A top level quality record recognized by the global tier 1 carriers and retailers around the world A cutting-edge supply chain ready for the flexibility required by the market today A global network already serving more than 170 countries and the most demanding customers of the industry with local Sales, Marketing and Technical teams
The exact timeline of the roll-out of the Palm project will be communicated at a later date.
TCL Communication, the 5th largest global handsets vendor, is operating globally under the ALCATEL ONETOUCH brand and TCL brand. It has already reached breakthrough positions, in multiple regions of the world.
During the past 3 years, TCL Communication has evolved from a leading position in feature phones to a top player in Smart Devices with a comprehensive portfolio of Smartphones, Tablets, IoT, Wearables, Mobile Routers. Today the company is adding new dimensions to its legacy hardware capabilities, turning itself into a true mobile Internet player with applications and cloud services in areas such as health care, education, smart home, video conferencing, music, etc.
Smartphones weren't the big business they are now though. Only way Android can be ousted is if its replacement beats it in almost every way imagineable. Probably will be near impossible, Google hasn't ever been known to rest on its laurels.
Android got lucky with the timing of their debut. Smartphones were indeed big business because only guys in suits, aka enterprise, bought them. Profit margins were fat, there were no subsidies and people paid full price for them. They were ridiculously expensive and the technology wasn't there yet. I paid $600 for my first Palm Treo back in '05 and it had no 3G (wasn't commercially available), no WiFi (same reason) and no GPS. Even the first gen iPhone (2007) was EDGE-only, no MMS and no cut-n-paste. Back then the idea was to use a PDA and tether through BT DUN to send and receive messages. Treos and Windows Mobile devices of that time didn't even have Exchange Active Sync for cryin' out loud.
They're like being back to square1. I don't know what comes with the name that they purchased from LG. Its for me is like buying something that you don't need and you can't figue out what to do with it, and you are seeking someone else's help to figure out what to do with what you bought. Good luck TCL/Alcatel
From HP. LG got just webOS which is the only thing they wanted, not the brand from their deal.
That and it's not like TCL got much of a choice really. They're barely able to get their Android s**t together from what you can see out of Alcatel.
Ya I don't see anything exciting here in just the name for a new division. I gave up my dreams of WebOS coming back on decent hardware after Hp ruined there chance and no one else swooped right in. And Alcatel makes some of the worst androids like those Junk ones Tmobile keeps carrying, When there are so many better options at low price points.
This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.