Outside of the U.S. and Italy, iOS picked up ground on Android over the course of a year

Outside of the U.S. and Italy, iOS picked up ground on Android over the course of a year
In the U.S., the three months that ended this August were not good for Apple. According to Kantar Worldpanel ComTech, the market share of iOS was as its lowest point since August 2014. There actually was a good reason for the decline. Consumers were waiting for the Apple iPhone 6s and Apple iPhone 6s Plus to drop. This was borne out in a poll conducted by Kantar, that showed back in August that 11% of iOS owners planned on buying a new phone in the next three months; 87% of them said that the iPhone was the handset that they wanted to buy.

In the U.S., 29% of Samsung smartphone owners upgraded to a new device during the three months ended in August. 23% went with the Samsung Galaxy S5, and 4% took the new Samsung Galaxy S6. Only 1% bought the Samsung Galaxy S6 edge.

Elsewhere around the world, comparing the three months ended in August 2015 with the three months ended in August 2014, it was iOS picking up market share on Android. Even in countries like Germany, where Android owns a huge percentage of smartphone sales, Google's open source OS lost a percentage of the market during that one year period, while iOS added market share. The only other country tracked by Kantor where this phenomenon didn't take place, besides the U.S., was Italy where Android tacked on an additional 1.8 percentage points in market share during the year, and iOS was flat.

For the three months ended in August 2015, Android owned 66.9% of the smartphone market in the states. That was a gain of 2.5 percentage points from the three month period that ended in August 2014. During the same time period, the share belonging to iOS declined 2.1 pp to 28.5%. In Australia, there was quite a swing as iOS tacked on 8.5 percentage points during the year, and Android's slice of the smartphone pie declined 11.5 pp. That happened to be the largest increase for iOS, and the largest decrease for Android over the stated time period.



source: KantarWorldPanelComTech via BGR

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40 Comments

1. 8ozchickenbreast unregistered

I heard Apple is dominating the Chinese market. Lots of talk about this in friends economics class. This true?

3. kcombs

Posts: 275; Member since: Dec 15, 2010

According to the above map, China is 78.1% android and iOS is 19.4%

11. 8ozchickenbreast unregistered

I meant about prior Apple. Im talking about total sales for all devices once Apple entered. Sorry

5. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Sometimes its good to read and look over the worldpanel before commenting.

9. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

While they aren't dominating, Apple is certainly penetrating the market. http://bgr.com/2015/10/08/iphone-6-android-iphone-6s/

13. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Way too low. Better check Japan cause for China there wont come anywhere close to Android when you have Xiaomi, Meizu and Huwaei dropping great phones for lower prices.

2. Topcat488

Posts: 1417; Member since: Sep 29, 2012

Means only something for the shareholders....

4. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

BobbyBuster's gonna love this lol.

6. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Why? Android marketshare has grown. He would love this if it was other way around but still I could be wrong cause he is known to come in like a wrecking ball.

8. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Profits > Marketshare Profits allow for more resources to be allocated towards future development of the Company and its products. Although I like android more, it is fairly obvious who is winning here.

12. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Yea this guy is also known to come in like a wrecking ball. Where did I said anything about profits in my post? If you can find it than good for you, otherwise I dont want multi-account troll to reply to me. Btw unless you own company shareholders you wouldnt care for profits but keep going. Yet Apple invests much less than Samsung in R&D.

20. Diezparda

Posts: 941; Member since: Oct 23, 2013

Reasonable answer, i am agree with you. As i don't really care about how much profit did manufacturer like Samsung & Apple Got. I hope others like Sony, HTC & Blackbeery gain some profit this year, because we need more competitors to keep them stay innovate.

22. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Apple makes more profits than all big Android OEMs combined but yet they spend lower in R&D. If anything we should care about who spends more in R&D cause that is the future and it shows who is really caring about customers getting latest tech.

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Not really, most of Apple's profits go towards dividends and their giant offshore stash. Apple's R&D budget has remained largely the same and the savings have not been passed off to the consumer. Competition is the real push factor and lets be honest, there is plenty of that in the Android camp. No one but Apple makes money with iOS.

16. marorun

Posts: 5029; Member since: Mar 30, 2015

and thats thanks to moronic clients. Apple is not allocating more resource to future development but more money toward its shareholder pocket. Why use subpar battery and charging when you could use best one and most rapid charge methode? ( iphone 6S + recharge rate is a joke ) Why use subpar micro for video? Why use subpar screen tech when you could at least give 1080p on the 4.7 inch one? Why only use 16 gb when you could use 32 gb for less than 1$ per device sold? Because they want to have bigger margin year after year on every phone sold ( look around you will see thats its in fact the reality ) They just cant make enuf money and ppl buy whitout even looking around what others has to offer ( for most of them there is some thats look around ) As long as most ppl will be idiot and buy for brand and dont even take the time to see alternative device this joke will continue. Good salerep offer you alternative ask question about what is done on the phone what is needed as well and give alternative based on those.. Poor one go for the easy iphone/samsung sales. just today i had a business clients thats came in with two iphone 5C 32 gb user. One got the iphone 6S 64 gb ( he has a mac , ipad , ipod so its was just logical thing to do ) Other one switched for an HTC M9 lol he said thats all he liked from the iphone is the metallic build and material and he wanted more flexibility and wanted as well to be able to customize is phone more so i offered him 3 android handset ( S6 , HTC M9 and LG G4 ) I am pretty sure if more salerep would take time to speak with the client and understand the need iphones would not sell as much. but Carrier train salerep to go for easy sales. because Bigger OEM offer them better deal if they do so. another example is Carrier usually put more marketing stuff all around the store for apple product and samsung product ( at my store they both have a full dedicated section and much more visibility than any other brand ) some ppl live in a bubble and cant seem to understand thats before been a good product in today world its all about marketing and making deal with carrier to push phone and this is why OEM like Sony and HTC have a hard time.

19. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Tbh handful of users will read all of this

23. Ahovking

Posts: 711; Member since: Feb 03, 2015

subpar battery? Apple battery last as long as the Note 5 battery, and is by far from being the slowest charger although it is also not the fastest. When it comes to screens, Apple can't use amoled displays because at the current stage, no one including samsung can't make enough for themselves let along for Apple as well, Apple is stuck using LCD.. Apple won't be drawn into a big pissing contest which we can see with Android doesn't improve ones profits, sales or reputation. Also bumping up 16 to 32 would literally cost Apple nothing and still maintain a strong and large margin, the more likely reason, is with everyone bumping 16 to 32, there simply wouldn't be enough 32 to meet apple demand, as inside bumping it up and face a supply delay for the 32s apple would wait to the produces can caught up and meet Apple demands.

21. jroc74

Posts: 6023; Member since: Dec 30, 2010

They are both winning because they have different goals. Apple used to talk about marketshare when they passed BB...until Android passed them. Then all of a sudden the focus was profits.

32. tedkord

Posts: 17453; Member since: Jun 17, 2009

Apparently not, because despite taking in most of the profits in smartphones for years, Apple has lagged behind Android OEMs in development and innovation. Being hungry îs a great motivator, while being fat can lead to laziness and complacency.

36. jroc74

Posts: 6023; Member since: Dec 30, 2010

Last line is so true, and its actually a fear I have about Google and Android. Its safe to say BB, Palm and MS underestimated the iPhone. Balmer actually laughed at it... Google didnt. They switched gears on their initial phone because of the iPhone. I know they had 2 types of phones ready to launch....and most early Android dev phones had a BB look. Most see it as copying....I see it as their Plan B. Plus with OEMs releasing early Android phones with buttons its clear they had options....Plan B.. You dont have an OS thats flexible enough to use all touch screen and buttons at the same time unless you planned for it already.

7. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Europeans got trolled by Samsung by not releasing the Note 5 there....trolllololol.

17. Ordinary

Posts: 2454; Member since: Apr 23, 2015

+1 Altough I wouldnt buy it other people would so yea

33. tedkord

Posts: 17453; Member since: Jun 17, 2009

I don't blame them if they're not happy about it. I'm typing this on a Note 5, and it's simply amazing.

10. Ahovking

Posts: 711; Member since: Feb 03, 2015

Profit are far more important than market share, because profits enable you to spend more on future development and products, it also enables you to build up a huge war chest so if you begin to lose profit you can still operate for the years to come with very little issue.

14. Ordinary

Posts: 2454; Member since: Apr 23, 2015

18. marorun

Posts: 5029; Member since: Mar 30, 2015

OMG this is amazing :) thats proove how greedy they are.. i was suspecting this but now this prove it. Cr4pple shame on you! Biggest most rich company not even in top 20 for R&D spending? lol

25. Ahovking

Posts: 711; Member since: Feb 03, 2015

Ones spending on R&D is in no way a sign if they are greedy or not..Apple sells roughly 70 million $1000 phones while samsung 80 million phones half of which are $50-$500 phones, Apple earns more because they sell more high end phones.

27. kajam

Posts: 221; Member since: Jun 24, 2015

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26. ibend

Posts: 6747; Member since: Sep 30, 2014

thats why shareholder really love apple, and thats why they became the most rich.. but theyll flop one day since they always rely on innovation from others

24. Ahovking

Posts: 711; Member since: Feb 03, 2015

Apple as recently increased their R&D, So yes they are, but they aren't about to increase it just so its as big as their competitor just for bragging rights, samsung is spending so much on R&D and the result hasn't been the best for them, Stagnating Sells, profits etc, People want a great experience. My guess is Apple is saving this money for things like Apple Car, their own Provider network, things that will cost billions to protect, produce and push onto the market and also as a huge safety net for hard times.

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