Opera's ad network says iOS topped Android in mobile ad revenue for Q1

Opera's ad network says iOS topped Android in mobile ad revenue for Q1
According to Opera Mediaworks monthly report on mobile advertising, iOS received the majority of mobile ads in Q1. Of the greater than 50 billion ad impressions that went over the network during the first three months of the year, 44.53% went out over an iOS device while 49.23% of mobile ad revenue was credited to an iOS product. Android came next with 31.26% of mobile ads running on a phone or tablet powered by Google's open source OS. However, Android accounted for a lower 26.72% of mobile ad revenues.

The popularity of the Apple iPad made up the difference between the top two platforms. The Apple iPhone received 31.91% of Q1 mobile ads while Android phones captured 30.22% of them. Meanwhile, 6.54% of the spots were seen on the Apple iPad versus the 1.04% of the ads viewed on an Android slab. After iOS and Android, "Other" came in third with 14.29, followed by Symbian and RIM devices with 5.60% and 4.23% of the first quarter mobile ad market respectively.

Interestingly, U.S. ad impressions dropped from 60% last quarter to 50.7% while in Europe, the market share rose from 14.51% of ad impressions in the prior quarter to 21.53% for the three months ended in March.

source: Opera via TUAW


FEATURED VIDEO

8 Comments

1. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Droiders to attack article in 3...... 2...... 1......

3. amiaq

Posts: 509; Member since: Jun 30, 2012

I don't think people care anymore, we have more funner things to comment of from our own Android camp. Good luck!!

4. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

darkkjedii, don't need to initiate flame wars!

6. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

That's what you do all the time. And I'm not initiating anything...I just know what to expect when an article isn't anti apple.

2. yudi.nemesis unregistered

so even dead os like Symbian beat RIM

5. buccob

Posts: 2978; Member since: Jun 19, 2012

Well I personally think this is due to Android having more browser options and having more competition... Dont get me wrong I use Opera Mobile as my primary browser on Android, but I also have Chrome, since there has been better support lately... and I changed to Chrome on my laptop... Opera Mobile is the best for my needs and it has an option to permanently use in Desktop mode which I love, unlike Chrome's request desktop mode for each page... It really surprises me such high use of a different browser than Safari in iPhones, since you can't even assign it to be the default one... and you have to copy/paste every link...

7. networkdood

Posts: 6330; Member since: Mar 31, 2010

I block adds and even if that did not work I would not even click an add. Mindless zombies using iDevices click away aimlessly. But, who really cares about revenue? I do not.

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

Click on an ad, I meant

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.