Only a third of smartphone buyers will consider buying a Nokia model

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Only a third of smartphone buyers will consider buying a Nokia model
According to the latest research on smartphone purchasing performed by YouGov's Mobile Internet experience, the number of  smartphone owners who would consider buying a Nokia phone has dropped sharply. In the last 8 months, the percentage of those who would consider a Nokia model for their next phone has dropped from 46% to 33%. Even worse, only 10% expect to buy a Nokia, down from the 19% reading seen after the previous survey. On top of the smartphone list is Apple with 56% responding that they would consider an iPhone for their next handset and with 41% expecting to be buying an iPhone when purchasing a new phone. While Nokia's numbers are on the decline, what is surprising is that the number of smartphone users that would consider BlackBerry (31%) and HTC (28%) is even lower. Current users of devices from the Finish based company are loath to recommend the brand to friends. While 70% of iPhone users would recommend the phone to their pals, only 12% of Nokia owners would do likewise. What are the reasons for the poor perception of Nokia smartphones? Those moving away from the brand blamed the lack of apps, the poor quality of the OS and the desire to change brands. YouGov's Research Manager for Technology and Telecoms, Russell Feldman, said, "Where Nokia once led the market, it has drastically fallen by the wayside...significantly outperformed by Apple's App Store and the Android Market. The results of our data consistently show that the market leader is fast becoming an also-ran in the smartphone market. New products, software and apps are needed soon if Nokia is to keep up with its rivals."

source: YouGov via MobileToday



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32 Comments

1. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

That's really funny looking at Moto's results. Maybe Android isn't helping them out as much as all you cell phone sites would lead us to believe. I'd love to know where exactly this survey was done.

2. Whateverman

Posts: 3295; Member since: May 17, 2009

Since average consumers don't associate the Droid name more with the Android OS than with Motorla, I'm not surprised at all. Ask those same people if they would consider buying a Droid, Droid2 or Droid X and the numbers would be much better.

5. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Like I said, maybe Android isn't helping them out. They need to start pushing their own name brand as well. Of course, I believe this survey was done outside of the North America since Nokia's numbers were so high in both questions. They'd be less than 10% if it was the North American market. And if it is outside of the NA market, where the Moto Milestone is the only big name model from Moto, where it escapes the Droid name, thereby removing any brand confusion, then maybe Android really isn't helping them there either. But maybe Moto needs a few more models. Who knows.

7. Whateverman

Posts: 3295; Member since: May 17, 2009

Android is helping Motorola more than anything they've done since the Razor. That's why they are dedicating some much to the platform. Like PA said in a previous article, the Droid counts for about half of the total number of Androids out there. I think with the Droid X Motorola has another winner so they should see even more growth. And I agree with you when you said the need more models. Especially if they are going to be competitive in the overseas market.

3. thatdude1 unregistered

Clearly, this is not a world-wide poll, or even a poll of just several different countries as the numbers would favor Nokia.

4. ilia1986 unregistered

2 direct quotes that I've been saying for awhile now: " Those moving away from the brand (Nokia) blamed the lack of apps, the poor quality of the OS" "Where Nokia once led the market, it has drastically fallen by the wayside...significantly outperformed by Apple's App Store and the Android Market" Need I really say more? Don't buy Nokia.

9. yann

Posts: 614; Member since: Jul 15, 2010

Keep your opinion to yourself. Don't tell people what to do. It's not 1984, right? Besides, Nokia had a lot of features that iPhone only can dream of. Need examples? Nokia isn't a game console like iProne. Nokia - connecting people vs. Apple - Disconnecting people. I've 4 and a half years old Nokia n70 that still works without any problem, although my kids took it for a toy. Can you say that for iPhone? Sorry, it wasn't REinvented that time.

11. thatdude1 unregistered

Yann, I agree with you 100%, especially concerning ilia1986. I mean, who did this survey poll? Me? You? Anyone who posts on phone arena? Not likely. And if you go to the actual site where this post comes from, it says they only surveyed somewhere around 2,200 people. Is that the entire smartphone community? Not even close. If this was done on a global level, Nokia would be in the lead. This survey is truly misleading as it does not represent what the entire smartphone community feels. Ilia1986 knows this, he just uses any excuse to bash Nokia. Ilia should just stick to iphone and android forums and stay off the Nokia forums.

12. ilia1986 unregistered

If a person has a problem with his phone let's say - it crashes too often for him - and he proceeds to claim that the phone's OS is bad - that doesn't mean anything - because what can be happening on his phone - might not be true for many many other people who also own this phone. However, when a person says that there is a "lack of apps" for the OS - that is an objective fact - as what is true for this person - is also true for all the others who own this particular handset. In this case - this is not a particular handset. This is an entire platform. As for the fact that this was done only on 2,200 people - I can say the following: Only a bunch of people actually experienced the iPhone 4 reception problem. We all know what results did it have - as it has caused an internet-wide hysteria. And that is despite the fact that it's an issue one is capable of fixing by putting a bumper protector on his\her phone. When a significant portion of 2,200 people say that the OS is bad, and that there is a lack of apps - that is not something the end user can actually fix. Sure, it doesn't cause an internet-wide hysteria because it appears that reception and the ability to make phone calls at all times are more important over the number of apps a phone can have and other such "minor" issues, but if you ask me - I'd rather have a phone which drops calls on a regular basis, forcing me to buy a bumper for it - but nevertheless provides me with a 100% smooth and pain-free experience and has a quadrazillion of apps, than have a phone with no reception problems, but with such a bad and inconvenient OS and user experience, and very very few apps. This is just my opinion. And I'm sure I'm far from being the only one, seeing the nevertheless thriving numbers of iPhone 4 sold even at this very moment - and the results of this survey.

13. yann

Posts: 614; Member since: Jul 15, 2010

Hi ilia, May be, because you're younger than me, thinking that 1986 is your birth year, my is 1974, you see meaning in thousands of useless apps and stupid games. For me is important to have office connection, integration and apps, internet, all kind of messaging, including social networks, and not so much games. And of course - to have reliable and quality phone connection. The last one is a must, i think, for every phone, or it's just other kind of device. I do not agree with you that "Only a bunch of people actually experienced the iPhone 4 reception problem". Look at some test like this made from Consumer Reports, reliable source - they test not just one device! Same problem. And i think how blind must be not to accept that this is a big hardware flow? Why i need fancy design when it must be covered by bumper protector? And last but not least - just because Symbian had not so fancy look, doesn't make it a bad OS. I'm very satisfied from the real multitasking and the apps and features. I've office, mail, GPS and much more kind of apps. And i don't need special software to transfer my files. I need real bluetooth connection that is open all the time. About the iPhone sells - lets wait and see. There are a lot of stupid people, but even they start seeing the truth. Can you?

14. ilia1986 unregistered

Well good for you then. Apparently alot of other people also see meaning of thousands of "stupid" apps and games. I certainly do. Phone calls is just one think a phone does. Yes, its the main thing, but it's still one thing. I'd rather have a phone which doesn't do that main thing perfectly all the time - but can do 225,000 other different things perfectly - than have a phone which can do that main thing 100% of the time - but can only do 5,000 different things max. Remember that every app - is another new thing your phone can do. That is of course personal preference. Just explaining my point of view here.

16. yann

Posts: 614; Member since: Jul 15, 2010

"Remember that every app - is another new thing your phone can do." No comment! :-D

19. thatdude1 unregistered

Well ilia, I would(and I am sure many others agree)would rather have a mobile phone that performs it's core functions first, and all that other stuff second, third and so on. Yes, there are others that see the meaning of thousands of stupid apps, but many more see the value in a handset that allows you to make a decent call(as evident by the even greater sales figures Symbian handsets have over the iphone). The iphone will never have an app that make the calling feature work better, and what's the point in even owning a mobile phone that can't hold a decent call. You have your point of view, others have their's.

20. ilia1986 unregistered

Yes. And that is because a lot of people don't yet realize the potential behind a device in your pocket that can do almost anything. The fact that only 25% of the world's phones are smartphones kinda shows that. But this will change - trust me. In fact - I say that in 5 years all the standard communication methods of a phone - SMS and calls - will be entirely done via 3rd party apps. And with advances in integration and software-to-software communication protocols - all the apps will be able to "talk" to each other without any compatibility problems whatsoever. What is a phone? Essentially a miniature computer. Imagine if Windows only allowed you to use Word, the calculator, and other basic stuff. Exactly.

21. thatdude1 unregistered

Ilia-you say that the Symbian os is flawed, yet it continually beats the iphone os by HUGE numbers. You must remember, the majority of smartphone users that rank on Symbian reside here in the U.S., a fact you continue to ignore. Example: in France, Symbian just grew some 260%. Does that sound like an os people are migrating away frome? Not at all. The iphone os has flaws:it freezes, crashes, is sometimes unresponsive and the safari browser is slow as hell. All it has going for it is apps, but when most of them are useless fart and burp apps, does that really make the phone great? Also, if you want to talk apps, there are FAR more apps from different app stores that support Symbian handsets. Symbian is TRUE multitasking, while the iphone os falls so short of this. The iphone is just now able to make video calls, something Symbian handsets have been doing since 2006(Nokia N95). A significant portion of the 2,200 people could well dislike Symbian, but when you compare that number to the MILLIONS that like Symbian, 2,200 is not even a blip on the screen. Your problem is that you think LOCALLY, not GLOBALLY(like most who talk down about Nokia). I am not saying that Symbian could not use a few improvements, EVERY OS could(that's why they all issue updates), but it beats the pants off of the iphone's os, as evident in sales. The numbers don't lie. And having a handset that constantly drops calls due to faulty hardware is the most painful thing of all when talking about a phone. Again, if it can't hold a call, why is it a phone in the first place? And that's not just MY opinion.

22. thatdude1 unregistered

Ilia, Symbian is far more advanced, and stable than the ios. People do realize the potential of having such a powerful, mini computer in your pocket, and the most of these mini computers that are sold is from Nokia. In 5 years, handset's will not be communicating via apps, not even in 10 years. A phone does what it does because that method works. And a SMARTPHONE is a "mini computer". Not all handset's are smartphones. But if the basics do not work, the handset is not worth having.

23. ilia1986 unregistered

Well first of all I own a Nokia 5800, which to date has the latest version of Symbian - so all your claims about Symbian not freezing, not crashing, the browser not being slow and the handset not being unresponsive can just fly out of one big windows. Why do you think I'd be bashing Nokia so hard if not for these very real issues? The entire meaning of me wanting an iPhone and\or an Android phone is that I don't want to have these issues. If not at all then as little as possible. I've watched countless iPhone Youtube videos, countless reviews of different Android phones. Each and every one of them beats my crappy Nokia 5800 when it comes to user experience. Even the G1 - the very first very basic Android Model. I'd happily throw my Nokia 5800 for it, even if it has less memory, and no flash on the camera. From what I've seen the UE (User experience) there is still very smooth. When I use my phone - it isn't. Far far from that. And you cannot seriously count apps outside of their respective official app stores. And that is because of the fact that private people who develop an app cannot ensure that it will run properly on your phone. I've downloaded a number of apps from some very well known app sites (like Mobile 9). I didn't even use the hacking tool to install unsigned apps, or anything like that, but I still ended up with a half-bricked and slow-as-hell phone after some app turned to contain malware or just simply crash my system every time it ran. In addition - you say that most of the iPhone apps are useless. Well let me tell you that I've already DLed more than 150 of these apps - despite not actually having an iPhone - and I'm yet to see anything that can be considered as useless. Heck, if I had unlimited space on my laptop - I would have DLe'd all the possible free apps that there are out there. I do think Globally. I think that people do not deserve to have the same awful and damn horrid user experience that I've been having for over a year now on my device. It's like using the arrow-keys on PC instead of a mouse. Pain. Huge pain.

24. thatdude1 unregistered

Then, ilia, BUY an android or iphone handset, already! I have mentioned this to you before. YOUR experiences with Nokia handsets are not everyone elses. Stop trying to shove you experience down everyone elses throat. And I have owned an iphone, iphone 3g, 3gs and several android handsets. All of them suffered from crashes, freezes, unresponsive touch screens, the works. You DO NOT think globally, or you would know just how truly innovative Nokia is, and just how much apple has actually copied from Nokia. As a matter of fact, apple copies from EVERYONE. As I said, I have owned iphones and android handsets, and NONE of them offered as rich and diverse a mobile experience as my Symbian handsets. And yes, I CAN count apps designed for Symbian that are outside of the Ovi store. A Symbian app is a Symbian app. Doesn't matter where it came from. Nokia hansets have far more innovations than android handsets and the iphone. Iphone apps are as useless as handset that cannot make a decent call(lookin' at YOU, iphone 4!). And the Nokia browser is superior to Safari browser-Nokia's has elements of flash. Iphone? None. Again, numbers do not lie. Symbian outsells iphone and android put together-on a consistent basis. How many times do I have to tell you before you get it through to your thick skull: IF YOU DO NOT LIKE NOKIA, THEN WHY DO YOU CONTINUE TO USE THEIR HANDSETS? GO BUY AN IPHONE OR AN ANDROID HANDSET. Hell, I will even BUY your 5800 from you so you can get your iphone. THEN will you quit it with the Nokia rants? (probably not).

25. ilia1986 unregistered

If I could buy an iPhone\Android phone - you would never see me in a Nokia thread. Ever. However I can't. I'm stuck with this device for another 19 months - and that is because all phone contracts in our country are for 3 years. And everyday that I read and watch about iPhone\Android devices - and afterwards I look and use my phone - is yet another day when I feel like everyone is using ADSL 50 MBts, and I'm still stuck on a 56.6k modem. For me having a device that performs 100% smoothly is everything. From my experience - and the experience of many other people whom I saw using my phone - including comparisons and reviews on youtube - my Device does not provide anything close to this experience. From what I've read - and watched on youtube - the iPhone and almost every Android model does. So until I upgrade to one of these said devices - my horrible suffering with the Nokia 5800 will cause me time and time again to complain about it whenever possible. Because this is what people who are dissatisfied with products do - complain. We can easily see this in all the iPhone 4 threads.

26. thatdude1 unregistered

But there is NO handset out there that performs 100% smoothly. You are dreaming if you say this. As I have already said, I have owned android handsets, iphones and quite possibly any other os that is popular right now. NONE OF THEM ARE AS FLAWLESS AS YOU PORTRAY. While you may have read or watched youtube videos saying how great iphone/android claims to be, I have read equal amounts of articles and seen videos on how great Nokia is. Nokia handsets and os's work best for me, and the other millions that consistently make Nokia number one. Again, if you don't like the handset, just don't use it. Go without one until you can get one you like. O

28. digitaljedi unregistered

To say you can't count apps outside of own market is utterly ridiculous and spoken like the 8yr old child you must be. Why can't you count other apps outside of their respective market places? Does a Symbian app made by a non Nokia company mean its not a symbian app? No. It does not. So saying that makes absolutely no sense whatsoever. If you don't like symbian, why continue to use the phone. Save your pennies and buy the itoy you're so in live with. You say you don't want people to have the same bad experience you've had but whose to say people are having the experience you're having? If you Google iPhone problems vs symbian problems, far more people have had problems with the iPhone so why aren't you bashing Apple and spamming iPhone articles?

29. digitaljedi unregistered

Why not just pay full price for another handset. Your contract doesn't preclude you from paying full price for another handset and using it does it? Save your pennies and pay the full price like any rational non spam bot would do. Or simply switch carriers. I'm sure there is more than one carrier where you live.

30. digitaljedi unregistered

And if a phone can't make a call, then it can't do the basics a phone can do. If you're having a heart attack in a deserted area and need help but your phone can't hold a signal, well, there is no app that's going to save your life. Apps are made to.enhance an already incredible device. If your phone is nothing without the apps, like the itoy, then its not worth buying in the first place.

6. wade1968

Posts: 224; Member since: Apr 12, 2010

Nokia needs to up its quality before no one wants any of their phones.

8. jpropin

Posts: 152; Member since: May 20, 2010

Is this the same reasearch firm that came to the conclusion that Toyota's were the safest cars on the road.

10. yann

Posts: 614; Member since: Jul 15, 2010

yes! :)

15. jpropin

Posts: 152; Member since: May 20, 2010

I personally like a large variety of fart and burp apps myself. And alot of virtual lighters is great too. In my humble opinion, you can never have too many to choose from.

17. breal525

Posts: 27; Member since: May 24, 2010

There is nothing like a good fart app to get the party started!!

18. jpropin

Posts: 152; Member since: May 20, 2010

Having a heart attack but can't get reception? Don't worry.....there's an app for that!

27. thatdude1 unregistered

Ilia, one thing you must understand is that if you are going to come onto Nokia forums spewing your dislike for all things Nokia, be prepared to have someone blast your negative(not constructive)point of view right out of the box(that would me). Saying something constructive is one thing, the hate you spew is something totally different. But have no fear! I will buy out your remaining contract so you can move on with your life.

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