OnePlus will not launch a mid-range smartphone until at least 2021

OnePlus will not launch a mid-range smartphone until at least 2021
After sticking to its flagship-only roadmap for a number of years now, OnePlus’ CEO Pete Lau has confirmed that this strategy will continue until at least 2021, with cost efficiency being the main reason behind the decision.

Ultimately, this strategy means OnePlus has no current plans for a follow up to 2015’s mid-range OnePlus X, but it appears the brand will also stick to selling just one flagship device at a time, making sure stocks of previous devices are depleted entirely ahead of launches. After all, according to OnePlus, this allows its newest offerings to always gain maximum exposure from the brand’s marketing efforts. Additionally, it also avoids any price cuts that may be necessary to shift remaining stock – the brand currently operates on very minimal profit margins, meaning any price cuts could lead to an overall loss. As an added note, the popular company claims demand for older devices being sold alongside new products would simply not be high enough considering its customer base wants the latest hardware at all times.

On the topic of hardware, Pete Lau expects to see the notch gradually decrease in size in future smartphone generations, while bezels will also see a reduction, with the ultimate goal of providing a full-screen experience. Because of this, the CEO expects under-display cameras to also make an appearance eventually.

By sticking to just one device, OnePlus’ growth is obviously limited but the overall strategy certainly seems to be paying off. After all, not only is the brand relatively successful in the unlocked smartphone segment over in the US, but it also had the best-selling premium smartphone in India during Q1 2018, putting OnePlus in second place in terms of flagship shipments behind only Samsung with its Galaxy S9 duo.

source: Gadgets360

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15 Comments

1. Humanoid

Posts: 1226; Member since: Dec 11, 2017

But except cpu/gpu, this is midrange

2. master-mkk

Posts: 214; Member since: Aug 27, 2014

it has a premium build and excellent AMOLED screen, as well as a good battery with fast charging and don't,forget a very clean UI so.............

3. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Screen similar to the Samsung A series. Not similar to S series. No HDR screen, no ingress protection, no stereo speakers, useless 2nd camera, no EIS for 2nd camera, no slot sd card.. Look the answers of last Q/A this site did, my question why OP6 was overrated despite lack of all this? Answer was : OP6 is fast...

6. AmashAziz

Posts: 2894; Member since: Jun 30, 2014

You forgot the rest of the stuff and just decided these 6 things make Oneplus 6 a complete midranger?? I really don't share ur opinion.

11. Cat97

Posts: 1804; Member since: Mar 02, 2017

A "midrange" phone that is now the fastest phone in the world. Weird, huh ? :) Just hold and use one for a few minutes...you will immediately get your feet back to Earth :)

12. Humanoid

Posts: 1226; Member since: Dec 11, 2017

All flagships are faster than necessary, except Samsung. The fastest phone that lack stuff you get from Google, Sony and Htc. Also faster updates. Pixel 3 will be 9.1 out of box, XZ3 will be 9.0 and U12 may have 9.0 before Xmas. While 6t will be probably 8.1 out of box, then beta program starts for 5t. Just like last year

14. KingSam

Posts: 1402; Member since: Mar 13, 2016

By 2021 it will be $800. So a midrange then will be NEEDED!

4. p51d007

Posts: 701; Member since: Nov 24, 2013

LOL, remember when their first phone, had an 801 processor, which, was "flagship", 5 1/2" screen but only was 350 bucks approximately, when phone prices were 600-700. Now they are 549 to 600, when phone prices are 800-1000 or more. People still don't get it...OnePlus, is the less expensive version of Oppo. Sort of like GMC is the cheaper version to the Cadillac

5. Settings

Posts: 2943; Member since: Jul 02, 2014

The only thing flagship to OnePlus is the SoC. They skimp out other features and that explains the price.

8. bokimaricu

Posts: 89; Member since: Dec 21, 2013

they really do, but they choose carefully what to skimp on. IP certification? No one is gonna swim with their phone in the pocket. Plus, even the 5t is water proof to a degree, check out YT videos on that. Wireless charging? Who needs that when you have dash charge. Stereo speakers? Not really common even in flagship models. I agree the speaker could be better but no one cares in the era of bluetooth speakers and earbuds. On the other hand, it's a clean android experience with Oxygen OS which is basically what CyanogenMod did before and Lineage continued - custom rom with just enough extra options and tweaks to make it better, but not heavier performance-wise. I love that it has Full HD because anything above that is just a stupid waste of resources on a phone.

10. Settings

Posts: 2943; Member since: Jul 02, 2014

Then OP6 is not a true flagship. A flagship by all means is that it excels in every aspect possible. In available mobile technology speaking, OP6 does not check all the marks of becoming a true flagship.

13. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Only advantage of OP over Vivo : updates and cpu 8xx.

7. rouyal

Posts: 1573; Member since: Jan 05, 2018

Guess I’ll see what they have in 2021. Their (or anyone else’s) phablets not longer interest me. One handed comfort is priority #1 for me when choosing a phone.

9. worldpeace

Posts: 3106; Member since: Apr 15, 2016

2021's midrange will be better than today's flagship anyway.. Probably they'll stop making flagship, and focusing on mid-ranger because mid-range is more than enough for most of people, and flagships is overpriced.

15. Paximos

Posts: 282; Member since: Jul 26, 2012

They shouldn't launch anything at all, if any thing, they should launch PEI into space.

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