The OnePlus 7 Pro's display cost 3x more to develop, 'stunned' CEO

The OnePlus 7 Pro's display cost 3x more to develop, 'stunned' CEO
With just three weeks to go until the debut of the OnePlus 7 and OnePlus 7 Pro, company CEO Pete Lau sat down with The Verge to talk about the upcoming smartphones and, in the process, drop some hints about what features can be expected.

The display will "redefine fast and smooth"

“The first time I saw it myself, I was stunned;” that’s how Pete Lau describes the new display technology that the OnePlus 7 Pro will include. The company wouldn’t elaborate on the matter, but rumors suggest the smartphone will adopt new 90Hz displays. This higher refresh rate should result in significantly smoother animations and gameplay, thus coinciding with what OnePlus expects the technology to do – “redefine fast and smooth.”

Although the higher refresh rate typically leads to an improved user experience, the technology also puts a bigger strain on the battery. In order to resolve this issue slightly, the OnePlus 7 Pro is expected to follow in the iPad Pro’s footsteps by adopting a ProMotion-like system. Essentially, this increases the refresh rate during videos, games, or detailed animations but drops it drastically when it comes to static screens that wouldn’t benefit from a higher refresh rate.

According to the CEO, the updated display is a pretty big risk for the company. In fact, OnePlus has tripled its display budget this year in order to develop the technology. Nevertheless, in the long-term the investment will likely be worth it as OnePlus will presumably utilize the feature inside future devices too.

The OnePlus 7 is expected to push up prices, again

This added investment, from the look of things, is all part of a new business strategy. The first few OnePlus smartphones were marketed as budget-friendly ‘flagship killers,’ but since then this position has been taken over by Xiaomi’s Pocophone and OnePlus has slowly moved into the premium segment – the original OnePlus One cost just $299 while the OnePlus 6T starts at $549. 

The OnePlus 7, like the smartphones that precede it, will once again push the starting price up even further – the expectation is that it’ll cost between $579 and $599 – and the company will need to convince consumers that the higher price is worth the money. The Verge states that the regular OnePlus 7 won’t adopt the new display technology, which means that the flagship’s biggest selling points will be the Snapdragon 855, upgraded rear cameras, and new stereo speaker setup.

The OnePlus 7 Pro, on the other hand, will tackle the Samsung Galaxy S10, Huawei P30 Pro and iPhone XS more directly. Pricing information is yet to be confirmed, but the version with 5G could cost as much as $899. This smartphone, like its smaller sibling, will inherit Qualcomm’s latest chip and a stereo speaker setup. In addition to this, it’s curved edge 90Hz display and pop-out camera should prove to be a big selling point, as should the presence of a third rear camera.

Naturally, the OnePlus 7 Pro’s 5G support will also be marketed heavily, although this will be limited to a handful of countries – the US, for example, won’t be receiving the 5G variant.

OnePlus 7 & OnePlus 7 Pro release date, availability 

Both the OnePlus 7 and OnePlus 7 Pro are expected to go official on May 14th. It’s unclear if sales of both devices will kick off simultaneously, but the regular OnePlus 7 is rumored to launch globally on May 22nd. However, if you’re a T-Mobile customer in the US the flagship should be available to purchase immediately after the announcement event. It remains to be seen if either the OnePlus 7 or OnePlus 7 Pro will be sold through other carriers.

Related phones

7 Pro
  • Display 6.7" 1440 x 3120 pixels
  • Camera 48 MP / 16 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 128 GB
  • Battery 4000 mAh(34h talk time)



1. umaru-chan

Posts: 369; Member since: Apr 27, 2017

Most likely be another QHH+ display with higher refresh rate. One+ is known for hyping this up without any backing.

4. Bankz

Posts: 2550; Member since: Apr 08, 2016

Just as they've been hyping speed and their Under display fingerprint scanners, watch them hype up the display into Oblivion. This will be meh tbh..

5. Boast_Rider

Posts: 535; Member since: Sep 14, 2017

An QHD+ AMOLED 90Hz display would be a segment first. It's not overhyping, but the objective truth. If they get the top quality panels from Samsung, this could be the best display on the market, and a likely candidate for the Note 10.

16. Alter

Posts: 231; Member since: Mar 25, 2016

Best display on the market? Not likely. I do like the refresh rate

17. vincelongman

Posts: 5718; Member since: Feb 10, 2013

Depends on your subjective opinion If you value display accuracy then you'll probably prefer the Xs or S10 But if you value smoothness then you'll probably prefer the OP7 Pro or the ROG Phone

20. Boast_Rider

Posts: 535; Member since: Sep 14, 2017

OnePlus phones have been equally accurate as Samsung phones: The 6 was more accurate than the Note 8. Also, this isn't going to be the same panel as ROG phone. The ROG has a 1080p display, this is 1440p.

14. AbhiD

Posts: 838; Member since: Apr 06, 2012

Only if you could tell another phone with Super AMOLED display in the market with QHD+ resolution and 90Hz refresh rate and curved. So yeah, the hype is real!

24. worldpeace

Posts: 3135; Member since: Apr 15, 2016

FHD+, and probably not samsung's AMOLED.

2. gsengillo

Posts: 45; Member since: Sep 05, 2010

they are screwing the whole phone up by putting a pop up camera on it. use the whole punch method!!

6. Bankz

Posts: 2550; Member since: Apr 08, 2016

This alone is reason for me not to get the phone.. thought they were too polished for that tbh.

7. japkoslav

Posts: 1516; Member since: Feb 19, 2017

Not to destroy display is much more appealing to me. You know you always use screen on your phone, so why not to make it best and leave compromises to Samsung and Apple.

12. middlehead

Posts: 458; Member since: May 12, 2014

I'd much rather have the popup than a punch. I have zero use for a front facing camera and would rather have the usable screen. That's the one thing that'd make me consider this phone.

13. superguy

Posts: 463; Member since: Jul 15, 2011

I hate the punch on my wife's 10e. I'd rather have the pop up than a jacked up screen.

3. Xxtoxicskittlexx

Posts: 190; Member since: Jun 11, 2018

The "stunned" CEO decided to raise the price 3x.

8. Cheezwiz

Posts: 500; Member since: Dec 29, 2014

Welp, I might pick up a 6T, but if I don't then I'll be skipping OnePlus entirely this year.

9. OneLove123

Posts: 1162; Member since: Aug 28, 2018

Hope the 7 pro comes to tmobile. I want that pop up camera.

10. Cat97

Posts: 1921; Member since: Mar 02, 2017

Yeah, but it has a CHIN...which ruins all the work.

11. kanagadeepan

Posts: 1264; Member since: Jan 24, 2012

From "flagship killer" to the "flagship to be killed". Good journey OnePlus...

15. skips

Posts: 481; Member since: Oct 04, 2015

I mean, nowadays, phones are getting hella expensive. OP 7 could be even cheaper thN S10e, and if that's true, I got nothing to complain about. Whilst it's true, that the prices are rising with every successor, but the same goes for the competition, and they still have managed to undercut many flagship phones. soo... im alright with this lol

18. ijuanp03

Posts: 612; Member since: Dec 30, 2014

OnePlus CEO "stunned" so they can increase the price. I see what you did there.

19. estongcold

Posts: 3; Member since: Apr 23, 2019

Why, oh why the curved edge again? OEMs should stop adopting this nonsense.

21. ebilcake

Posts: 1231; Member since: Jul 16, 2016

It's basically the first display upgrade since the OnePlus 3, it's about time.

22. michaelny2001

Posts: 334; Member since: Aug 01, 2012

since he was stunned by 90Hz display he should check the 120Hz display that Razer phone i believe has. one of the gaming phones. and they cost way cheaper.

25. Farcaster

Posts: 162; Member since: Apr 16, 2018

What ever happened to "Never Settle"?

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