Now that Share Everything has arrived Verizon is ending tablet subsidies

Now that Share Everything has arrived Verizon is ending tablet subsidies
File this under “things we should have seen coming.” With the arrival of Verizon’s Share Everything plans the carrier has dropped their subsidized pricing structure for tablets. Since adding a tablet to your shared plan only adds $10 per month it wasn’t financially viable to knock several hundred dollars off the price of 4G tablets for a two month contract.

According to Tech Crunch this actually happened “late last month”, although Verizon has not yet offered an official comment. Surfing over to Verizon’s web page confirms that all tablets are being sold at full MSRP there, and there really isn’t any other option now that tablets are such a cheap add on to the data plan. And yes, we know that some of you who add tablets might have to increase the size of the data plan, but you aren’t locked in to that higher data package, so that still wouldn’t cover subsidized tablet sales.

This may have a positive impact on pricing – right now the actual price of cell-enabled Android tablets has largely been hidden because they were mostly advertised at the subsidized price, which made them “cheaper” than the iPad, which hasn’t been offered with a subsidy. Now that the subsidy is gone, the Motorola Droid XYBOARD, for example, is price matched exactly with the new iPad, a situation that isn’t really tenable as the iPad is a far more popular device.

So with any luck this will help drive price competition in the 10 inch tablet space. On the other hand, you’ll need to save up for a few more weeks before plunking down your money to purchase a tablet at a Verizon store. With shared data plans on the way from AT&T at the least, we expect Verizon’s shift in pricing strategy to become a reoccurring trend.

source: TechCrunch via Phandroid



1. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Verizon needs to stop being so greedy!

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

what are you talking about? you can add tablet data for 10 bux. thats 240 for 2 years. where's the greed? I'm one of the first people to point out the premium price points for VZW and ATT, but really if your already a customer and want a tablet.. thats not bad. How are they supposed to give you a $300 subsidy when they are only charging 240 a year? whos greed? yours? ALL subsidies should go away. It would make service close to half the cost that it is now... which is cheaper for everyone in the long run. Carriers make profit from day 1 instead of month 20 from subsidies, and we get much cheaper service which more than makes up for the phone costs.

5. bambamboogy02

Posts: 841; Member since: Jun 23, 2012

I agree. I would pay full price for my equipment if I could get cheaper service.

6. ardent1

Posts: 2000; Member since: Apr 16, 2011

Remix, $10 is the line charge -- you don't get data with that $10 UNLESS you are already paying for a data plan. That is $240 is line charges ONLY! I have a Verizon mobile hotspot with 5 GB of 4G data for $50 on a 2-year contract -- now why would I or anyone pay $240 to share that date off the mobile hotspot. It's a mobile hotspot for a reason.

7. stormhaven_8

Posts: 6; Member since: Jun 25, 2012

the minimum data package now for a tablet is shared data at 4GB for 30 a month and thats only if a tablet is your ONLY device. I don't see how this pricing is considered greedy....

10. Phylthy101

Posts: 6; Member since: May 06, 2012

You are correct that it's the line fee however, every plan now has shared data with all your devices so what they are saying is that you can have shared data with your phone, hotspot, tablet etc... every plan now gives you unl. talk and text with a bulk amount of data to share instead of paying for a data pla on each device. so instead of paying data fees of $50 for hotspot $30 for tablet and $30 for your smartphone on top of a minute plan its all shared now for a reduced cost. Which is why no more subsidies for tablets. has actually saved quite a few people money going this route.

15. ardent1

Posts: 2000; Member since: Apr 16, 2011

I only have a data plan with Verizon and I pay $100 a year for unlimited Verizon to Verizon calls for only $1 a day on my prepaid plan. I an a data user, I rarely make calls or send texts on my cell phone. The line fee would cost me a lot of money just to share data on the 5GB plan that I am currently doing for free. The smoke and mirrors is you save money IF you bundle a lot of your services with Verizon.

21. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

people have been buying iPads unsubsidized since the beginning, so this is not much different than that. this is only new Android tablets w/cellular connectivity. this is an answered prayer for a lot of people.

2. gallitoking

Posts: 4721; Member since: May 17, 2011

I hear other carriers following..

3. kaintae

Posts: 98; Member since: Dec 14, 2011

@nnaatthhaannx2 you're right. They should pay for you to purchase a tablet that isn't on a contract, and that they'll make next to nothing on. Makes sense to me.

8. Kan_wha

Posts: 88; Member since: Jun 25, 2012

I dont understand why people think this stuff is expensive in the US. $30 for 4 Gigs is more than resonable. Try living in CANADA (crap of a "country" really). Do you know what $50 + System access fee/ "Government regulatory recovery fee" + 13% taxes gets you? 250 Anytime minutes Unlimited EVENINGs after 9pm Unlimited texting* (seemingly unlimited, but they just pull your line after 2500 texts) NO CALL DISPLAY (seriously, wtf is wrong with this place) 500Megs of data at turtling speeds and additional data is sold in KB!

12. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

It gets you dam good health care.

16. Kan_wha

Posts: 88; Member since: Jun 25, 2012

The healthcare system in Canada is an illusion. Sure its free, but it is by no means good. Ever waited 16 hours at the ER to get a broken arm mended? What about 18 months for an MRI? 10 YEARS for a joint replacement?

17. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

What a coinkidink. I just so happen to of broke my left arm during my visit to my grandparents in toronto 2 years ago. I waited about 30-45 mins to be treated for it. The best part was I didnt come out oweing $200,000+ dollors. You must have the worst of luck for a 16 hour wait.

18. sgogeta4

Posts: 394; Member since: Feb 02, 2011

My friend, you clearly do not know the health care system in Canada, so stop making up crap.

22. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

e-ss error #1

23. jillhbic

Posts: 1; Member since: Jul 05, 2012

lol this is phone arena, not health care debate. I myself don't really know, but what I do know is many of my friends throughout the years that moved to Canada love there health care system, and say that was a a big factor in them staying. It is a system we need to adopt in this country though. Problem is, we don't want to pay for anything here. The words higher taxes is more evil than Satan here. lol

24. dialmformonkey

Posts: 1; Member since: Jul 05, 2012

Your all B-s-ing. I lived in Alberta Calgary most of my life. your wait depends on both the seriousness of your injury, as well as the location withing your province, and is never 18 months down the line. But instead of me wasting time typing, I'll just post this article to educate you people.

9. items17070

Posts: 70; Member since: Dec 20, 2011

Its a USA thing, you would not understand! :-)

11. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

The stupid thing about these share everything plans is that they aren't saving you any money. I pay about $100 for a smartphone with unlimited data and a basic phone on the cheapest family share plan they have and a tablet with 2gigs of data for $30. That's a total of $130 and after taxes and fees my bill is $150. And guess what? If I were to switch to the share everything plan with 1gig of data I would be paying the same amount. You are NOT saving any money with these plans. Even if you go with the cheapest data plan available with 5 smartphones, you're not going to save much and those devices are going to gobble data like crazy so you'll have to get a bigger data plan since it's all shared. The only people that benefit from these plans are those who talk and text non stop and don't have smartphones or tablets.

13. shiftmobile

Posts: 10; Member since: Nov 22, 2011

Untrue, I already did some rate plan analysis for some of my customers. One is a 3 line family all with iPhones, we are dropping them by $90/month by switching to the new plan. Another individual with Android will be dropping $20-$30/month once he decides which data plan he wants. There are exceptions, some single line plans will go up if they switch and some low level family share plans will pay extra if they switch. Its not a sweeping statement that you can make that its not better. The good news is existing customers don't have to switch, they can remain on their old plans and move up and down in minutes. Only new Verizon subscribers are required to take the new plans, all existing customers.... its optional.

14. Greyhunter6

Posts: 11; Member since: Nov 06, 2009

It is optional for existing customers but you also have to add that it is only optional if you pay full price for a new phone or at least I'm pretty sure that is how they are doing it. I know it works that way for people who are (were) grandfathered into unlimited data. I have unlimited data so I'm definitely going to be paying full price for phones from now on.

20. shiftmobile

Posts: 10; Member since: Nov 22, 2011

Untrue again. You may still upgrade, keep your existing minutes plan AND get discounted equipment. You would have to move to the $30/2GB, $50/5GB or $80/10GB data plan. You are only required to give up your unlimited data plan if you want discounted equipment, you do NOT have to move to Share Everything plans.

19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I dont have a problem with their tablet pricing and discontinuing tablet subsidies. Tablet subsidies haven't really proven to be successful in selling the devices, just like subsidies for laptops haven't been successful in comparison to just buying the device up front. Tablets aren't as essential as phones anyway, so it makes more sense to not be tied up to a contract on them.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.