Nokia will pursue low-price Lumias with the help of Microsoft to battle entry level Androids
Stephen Elop just divulged at a conference call today that the company intends to enter the affordable phone market in a big way with its Windows Phones as well, not only with their Symbian brethren.
Currently the only entry level phone in the line is the Nokia Lumia 610, but the CEO noted that there will be much more, and at even lower price points. The company will be achieving that goal with the help of Microsoft, which might apparently be further tweaking and optimizing Tango for low-end handsets.
The move is undertaken to battle the onslaught of cheap Android handsets, and will have Nokia cover the gamut of price points and available features on its Lumia phones. The exact words were that the company "needs to compete with Android aggressively".
Nokia's entry level phones have been its bread and butter for a long time, and no wonder it is trying to replicate the same strategy with Windows Phone as well, given the carrier and retail contacts it already has in place. Stephen Elop didn't specify when can we expect the army of affordable Lumia phones.
via MobileBurn
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