Nokia will pursue low-price Lumias with the help of Microsoft to battle entry level Androids

Nokia will pursue low-price Lumias with the help of Microsoft to battle entry level Androids
Stephen Elop just divulged at a conference call today that the company intends to enter the affordable phone market in a big way with its Windows Phones as well, not only with their Symbian brethren.

Currently the only entry level phone in the line is the Nokia Lumia 610, but the CEO noted that there will be much more, and at even lower price points. The company will be achieving that goal with the help of Microsoft, which might apparently be further tweaking and optimizing Tango for low-end handsets.

The move is undertaken to battle the onslaught of cheap Android handsets, and will have Nokia cover the gamut of price points and available features on its Lumia phones. The exact words were that the company "needs to compete with Android aggressively".

Nokia's entry level phones have been its bread and butter for a long time, and no wonder it is trying to replicate the same strategy with Windows Phone as well, given the carrier and retail contacts it already has in place. Stephen Elop didn't specify when can we expect the army of affordable Lumia phones.

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11 Comments

1. mercorp

Posts: 1045; Member since: Jan 28, 2012

Good. I want a value for money wp8 lumia that can be comparable to the ace 2.

4. andro.

Posts: 1999; Member since: Sep 16, 2011

We have been trying to sell the lumia 610 but it rarely sells,the galaxy ace and ace plus as well as handsets like the xperia u,huawei ascends 300 and several other smartphones are similar priced if not some much cheaper and the windows phone rarely gets a look in.

11. thelegend6657 unregistered

Because when majority of their friends using android . They want android too . But if a majority of their friends are on iPhone . I bet that individual will buy an iPhone . Isn't this call peer pressures ?

2. dickwyn

Posts: 621; Member since: May 07, 2012

make a cheap windows 8 phone and i will buy it, if i feel it is good enough then i will buy their flagship phone

3. guildsa654

Posts: 27; Member since: Apr 12, 2012

good, good.

5. snowgator

Posts: 3614; Member since: Jan 19, 2011

Well, duh.... Low end devices are critical to build a base. Feature phone and basic phone users rarely go directly to too tier devices. They take low end and move up from there. Get Tango devices on pre paid carriers and in the emerging markets it was designed for, and get the 710's and 800's (and for that matter the HTC Radars and the Focus Flashes/Focus 2 from Samsung) of the world some love in advertising. They will sell, and your base will grow. Theoretically......

6. darktranquillity

Posts: 285; Member since: Feb 28, 2012

You can't compete android with some crappy tiles.

7. GJanee

Posts: 214; Member since: Jun 29, 2011

you can't compete in an argument with a crappy brain.

8. pikapowerize

Posts: 1869; Member since: May 03, 2012

they wont look at WP because, too many restrictions like bluetooth transfer, mass storage and expandable memory card! if wp8 will change that everyone will be drooling on it! its eye catchy but just to expensive and too many restrictions that people wanted! MS shouldn't forgot that they are not apple and they are making entry level phones and fulfill what people needs!!

9. jtech

Posts: 101; Member since: Jul 14, 2011

Not all true^^^ I hope some go onto boost mobile

10. andyboi_ph

Posts: 101; Member since: Mar 26, 2012

well its good news but there's some drawbacks like with 610 lumia phone, angry birds/skype cannot run properly but with entry level android phones, games/apps like this has no issue at all. I hope MS will take care of this in the future. This is one of the important basis for consumers in choosing their entry level smart phones.

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