Nokia to re-enter the smartphone business?

Nokia to re-enter the smartphone business?
During Nokia's conference call on Thursday, following the reporting of its strong third quarter report, the company admitted that its name is a very important asset to own. While it is most important in the area of mobile devices, the company cannot yet use the Nokia name to re-enter the smartphone business because of its deal with Microsoft. With its comment  that the "Nokia brand is the most valuable from recognition perspective in the area of mobile phones and mobile devices. And there we cannot go yet at the moment." Nokia might even be giving out clues as to what it has in mind.

With the recent launch of HERE Maps for Android, and the Z Launcher for Google's open source OS, a piano doesn't have to drop on our heads for us to realize that the next wave of Nokia phones to be actually made by Nokia, will feature Android. This is the direction that many wanted Nokia to take all along.

Whatever Nokia decides to do in returning to the business of intelligent handsets, it appears that it wants to wait until it has the ability to use the Nokia name, which it considers a valuable asset to have in the business of producing and selling smartphones.


source: SeekingAlpha via NPU

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139 Comments

1. tadaa

Posts: 267; Member since: Apr 18, 2013

YES!YES!YES!YES!YES!YES!YES!YES!YES!YES!

20. threed61

Posts: 259; Member since: May 27, 2011

I would welcome them back, but would they really have the capital to compete in the brutally competitive Android market? Particularly with the recent success of numerous Chinese companies as well as Samsung.

105. remixfa

Posts: 14605; Member since: Dec 19, 2008

They dont need a ton of money. Nokia makes good designs and fantastic cameras. All they have to do is pair design + battery + Pureview camera without getting all crazy on the overlays and its a winner. I know I'd strongly consider it. The only thing that ever held Nokia back from becoming one of the big 3 in the new world (after symbian) was its ties to microsoft and WP7/8.

107. -box-

Posts: 3991; Member since: Jan 04, 2012

Those designers, camera experts, researchers, developers, and even factories are all now owned by Microsoft, either outright or contractually, so Nokia would have to start from scratch, or bring back the Jolla members into the fold.

109. snowgator

Posts: 3614; Member since: Jan 19, 2011

Thank-you. It is silly to celebrate the idea of Nokia coming back into smart phone sales without 1st accepting that what made "Nokia" a name is now "Microsoft". No way I would totally count them out, but the amount of money and infrastructure they would need would mean the only thing they would share with their history is the name. The quality, creativity, and process would all be up in the air.

126. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Most those employees were let go, either under Flop's Nazi regime or once Microsoft took over. Factories are a dime a dozen in Asia. So, please...tell me more...

138. steodoreben

Posts: 379; Member since: Sep 26, 2013

RESURRECT THE TECH TITAN! :3

22. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

High End Nokia phone + Android = Haven

94. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nokia N10....bring it on. We all want that....

101. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

This :') The N10

124. NationGuettaTR

Posts: 38; Member since: Dec 28, 2013

THE LEGEND COMES BACK TO LIFE!!!

2. chrisaran

Posts: 14; Member since: Sep 06, 2014

yup waiting for the day to launch

3. bialh

Posts: 4; Member since: Apr 30, 2014

Nokia or Microsoft where is the next 1020 and 1520?

4. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

So when will the name Nokia for mobiles be released back to Nokia?

6. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

2016.

5. Lmao2013

Posts: 44; Member since: Dec 05, 2013

Nokia nexus

8. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

As perfect as it sounds, Nokia is well known for having bad, no, terrible software decisions, so instead of (brilliant) stock Android, they would probably start developing their own OS or some weird Android version.

36. hemedans

Posts: 746; Member since: Jun 01, 2013

you mean bad software like meego which android oem, bb os 10, tizen, wp ios and all current os copy its features??

55. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

You've taken that way too literally. "Terrible" or "bad" as in market execution. As far as I'm aware of right now only Jolla seems content on catering to strictly enthusiasts but we can't assume the same with how will Nokia plot its next route. Execution matters.. Pointless to boast about an OS' technical achievements if it can't get out of a niche situation (UNLESS if it's truly intended that way) and niche has never been equal to good business. WebOS was good but look what happened to that. So-so hardware with what's probably an epic failure of cross market launches, even worse app store implementation and top that all off a complete mess of going back and forth decision making until it got offloaded to LG to become..**drum roll** an IoT'ed refrigerator OS...

74. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Which features did Meego Pioneer?

127. corporateJP

Posts: 2458; Member since: Nov 28, 2009

About as many as WP8...

100. TechNeck

Posts: 643; Member since: Aug 29, 2014

You mean like it's Nokia X OS?

13. T.Law

Posts: 423; Member since: May 10, 2014

YES PLEASE!

91. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

BS Nokia(without MS) are much better than the boring stock Android. They could use Android like Samsung did, in their way. THAT WOULD BE THE WIN.

116. Lmao2013

Posts: 44; Member since: Dec 05, 2013

They can do that and a nexus ^_^

7. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

I wonder what they'll be able to come up with, now that the entire mobile division has been sold off. After all, that's where the expertise was... Could they bring the Sailfish crew back home? Would it even make sense if they went for Android? Personally, I'd like to see a new version of Harmattan on top notch hardware, but app-wise that's an impossibility. Not sure if I could live with "downgrading" to Android...

34. boosook

Posts: 1442; Member since: Nov 19, 2012

What's more, in a couple of years, given that the average lifespan of a phone is two years, almost all existing Nokia users will have switched either to Microsoft or to another brand, so Nokia would be in an even worse position. They could rely on some brand recognition by a bunch of loyal users, but in the end I they would start again from zero, and as you said withouth the people that made the Lumia series great (hardware wise) and without their patents, so how could they possibly stand from the crowd? Consider that Nokia users who didn't like wp have already switched, the rest will be happy with Microsoft. Dear Nokia, I fear it's too late...

38. hemedans

Posts: 746; Member since: Jun 01, 2013

nokia is developing new os called air os based on meltemi and meego, this os can be used in any smartphone. am not sure 100% but there is strong evidence about that os. nokia didnt sell her patents and they have advance technology department, they can re enter mobile business anytime

43. Sealblaighter

Posts: 424; Member since: Jan 26, 2014

Air OS? Can you tell me a source please?

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