Nokia targets businesses with new Lumia 1520 ad

Nokia targets businesses with new Lumia 1520 ad
As we've mentioned a number of times, every manufacturer and every platform maker around wants to be the one to capture the enterprise market that has been left behind by BlackBerry. Some, like Samsung, are aiming to do so with security software features. Others, like Nokia, understand that certain entrenched productivity apps (read: Microsoft Office) can go a long way as well.

Nokia has put out a new ad for the Lumia 1520 that seeks to grab some of the enterprise market, and the ad takes an interesting direction. Rather than tailoring the ad for businesses, Nokia has made the ad for employees who likely work for a company with a bring-your-own-device (BYOD) policy. The ad highlights SkyDrive and Office, but also spends quite a bit of time with other features like navigation. 

BYOD is becoming more and more commonplace as companies realize that they don't necessarily need to supply smartphones, because employees will already have them. This means that employees can get the phone they want, and companies don't have to spend so much on hardware. Not a bad deal. 

Related phones

Lumia 1520
  • Display 6.0" 1080 x 1920 pixels
  • Camera 20 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3400 mAh(25.1h 3G talk time)

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23 Comments

1. CX3NT3_713

Posts: 2350; Member since: Apr 18, 2011

Dammit!!! Only if it came with a AMOLED, Or OLED screen... :-( .. This would've been in my pants right now.

7. galahad

Posts: 26; Member since: Mar 28, 2014

i doubt you would buy even it is OLED. I like LCD for its natural color though.

14. CX3NT3_713

Posts: 2350; Member since: Apr 18, 2011

Why wouldn't I buy it? I own the 1020, the 1520 screen colors, seem a little wash out,(IMHO) but that's coz I'm use to AMOLED display.. 930 might be next phone.....might

21. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

lumia screen adjust, can fix that

2. tech2

Posts: 3487; Member since: Oct 26, 2012

And lack of all those banking apps makes it an ideal phone for business customers.

3. akki20892

Posts: 3902; Member since: Feb 04, 2013

Not every banks do apps. Its true that wp not have many banking apps but don't worry time will come and you will see. Anyway go Nokia.

8. Ahmadovich

Posts: 43; Member since: Mar 16, 2014

Nokia FTW! Ps. Do you comment on GSMArena?

18. akki20892

Posts: 3902; Member since: Feb 04, 2013

Yeppp. Same profile pic

22. Ahmadovich

Posts: 43; Member since: Mar 16, 2014

That's why! :) Know me I am Ahmadovich there too. :) I renamed to Sylvesterovich now. ;)

5. sgodsell

Posts: 7377; Member since: Mar 16, 2013

I love how they show in the video what looks to be miracast. Which currently is only in WP 8.1. Not to mention only a few WP devices currently can support miracast.

9. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

You are about as bright as well, rust. It is not miracast, it is something you can use on any device that has internet access. Nokia beamer, when you post in wp articles bashing them all the time, it's best to actually know the product you are trying to bash. Also the ad is old, it has been out since 1520 debut so about 5 months old. In other words we have had 'miracast' functionality for that long

12. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

The article that PA once posted about WP not having enough bank apps was true. But true only to the extent of the US. Most of the other big banks around the world have bought their apps to WP. So without knowing about the entire world, don't comment crap.

13. tech2

Posts: 3487; Member since: Oct 26, 2012

Your name itself says you'll not willing to accept an explanation but here it goes.... I am in UK and here I don't have Amex and HDFC both of which I have account with. Also, I had Halifax account and I tried their WP app and it was really awful and slow. Now learn some manners before pretending like a douchebag.

15. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

And how is their websites, I wonder if the banking apps are more powerful than desktop websites.

4. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I got chase, wells fargo, and bank of America... Even my credit union is about to release a WP app... It's a good thing WP does NOT lack a fast and secure web browser.

10. tech2

Posts: 3487; Member since: Oct 26, 2012

What makes you specifically say other OSes lack a 'fast and secure' web browser ?

6. Liveitup

Posts: 1798; Member since: Jan 07, 2014

WP has many bank apps , besides WP 8.1 soon to be released OS will have the unique ability to have Live Websites on your phone. Pin your bank or whatever you're into and you're good to go. http://mobilitydigest.com/live-websites-coming-to-windows-phone-8-1/

11. tech2

Posts: 3487; Member since: Oct 26, 2012

That live website does look very interesting but even after its introduction it will be years before all the website actually start fine tuning their sites for such a feature. Also, its very strange how none of the well-known website ever reported on this feature.

17. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Because it is not something that websites have to code for it is part of internet explorer 11 coming to windows phone. The websites build their site, and ie11 handles the rest. I can already pin websites to my home screen, I have my bank website, works flawlessly. It is not a live tile however.

16. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

I dont find an app for Axis bank and that is the only reason i am not getting one already.

19. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I take it using the website is out of the question? Or do people with desktops use axis bank app...

20. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

So use PageOnce. It's better than some native banking apps.

23. Eddyp

Posts: 1; Member since: Mar 17, 2014

My N8 could tell me who is calling as long as the person is in my phonebook, my lumia 1520 can't. can someone tell me why?

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