Nokia sold 2.9 million Lumia Windows Phones in Q3 2012

Nokia sold 2.9 million Lumia Windows Phones in Q3 2012
Nokia sold 2.9 million Lumia Windows Phone devices in the third quarter of 2012, as sales of its Windows Phone-based smartphones declined from a 4 million sales peak in Q2 2012. Overall, Nokia smartphone sales stood at 6.3 million, and that means that Symbian sales stand at 3.4 million still outselling Windows Phone.

With more Windows Phone sales being sold and the share of Symbian rapidly diminishing, Nokia's average sales price (ASP) for smart device has also grown to 155 euro, up from 151 in the previous quarter. 

But at the same time, the average price of Lumias continues falling sharply. From an average price of 220 euro per Lumia phone in Q1 2012 to 186 euro in the second trimester and now to the much lower 160 euro in the last quarter. Nokia was hoping to make a comeback in the United States with Lumia Windows Phones, but that obviously isn't happening and this quarter the company took an additional 50% hit in sales in North America.

Nokia Lumia sales in North America (including the U.S.) stood at the meager 300,000 units.

Nokia against rival smartphone makers.

Nokia against rival smartphone makers.

"Q3 was a difficult quarter in our Devices & Services business," Nokia's chief executive Stephen Elop, the person who started the transition to Windows Phone, commented.

Nokia's feature phones headed by the Asha lineup continue sustaining the company's phone business throughout the transition. In Q3 2012, feature phone sales amounted to 76.6 million, up 4% consequentially, but down 15% when compared to the same period last year. Nokia Asha full touch phones sold 6.5 million, and those are too accounted as feature phones, of course. 

Overall, Nokia's net sales stood at around $9.48 billion (7.24 billion euro). This means the company ended up around $754 million (576 million euro) in the red. This loss brings Nokia's net cash to some $4.7 billion (3.56 billion euro), down from $5.5 billion in Q2 2012. This is overall in line with analysts' expectations, the losses are only slightly larger than projected.

Next quarter will be very important for Nokia. The company launches its first Windows Phone 8 devices, the Lumia 920 with PureView camera and wireless charging and the more affordable Lumia 820. The Lumia 920 is expected to be an AT&T exclusive in its first months availability, competing with phones like the iPhone 5, Samsung Galaxy S III and the LG Optimus G.

source: Nokia

Nokia sold 2.9 million Lumia Windows Phones in Q3 2012



1. sheik

Posts: 249; Member since: Sep 12, 2012

Not a bad performance at market compared to RIM... Sad that they don't produce Android smart phones

8. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Nokia can still turn it around and with WP8 they probably will but I cant say the same for RIM as they just dont inspire confidence anymore

12. No_Nonsense unregistered

For you, there are a few ardent BB fans and BB10 looks good.

67. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Being a fan is a personal choice but what I am saying about BB is based on what we've seen so far...delays and delays...

76. cdgoin

Posts: 614; Member since: Jul 28, 2010

Actually from what I have seen.. it looks like armed over iOS crossed with Android.. Nothing special. Then the one thing that makes BB, BB Is the QWERTY keyboard and BB10 doesn't look like they are goin to have that at least at first. So the one thing that really makes them different, they are eliminating. BB will merge thier software with WP to try to keep enterprise businesses. That or they will just die.


Posts: 4851; Member since: Apr 13, 2012

They have been trying for the past 7years, WP8 wont cause no hype nor attraction.

21. No_Nonsense unregistered

Troll, you do know WinMo and WinPho are different right? If you don't then well, don't comment.


Posts: 4851; Member since: Apr 13, 2012

I've course I still have the Htc Tytn.... There still same.

24. No_Nonsense unregistered

What is the same except that MS has made them both and well, both carry the Windows name tag?

25. eisenbricher

Posts: 973; Member since: Aug 09, 2012

You have every single phone from the world, right?

54. pookiewood

Posts: 631; Member since: Mar 05, 2012

Troll harder

47. andro.

Posts: 1999; Member since: Sep 16, 2011

Agreed,wp8 will create only a very minor temporary stir. For other manufacturers its no biggie,for nokia it could be crippling as they are chained by the groin to windows phone. Instore we've had minimal to zero inquires from customers about wp8 handsets. I'Ve said it here for ages and have got blasted a few times but i've seen it first hand in the industry day in day out,windows phones are very unpopular,the vast majority of people hated the block tile ui and very very little actually consider purchasing one unless theres a huge discounted price applied.

51. snowgator

Posts: 3614; Member since: Jan 19, 2011

My problem with your opinion on the sales ( and I did not thumb you down, just FYI), is that you are basing it only on personal experience and not big picture. WP was only launched 2 years ago, and into a much more competitive world than either the iPhone or Android. Both of those OS's had the advantage of launching when smart phone sales were developing, not established. WP not only has to convince consumers to give a new look a chance (not iOS or Android Grid base, but the live tile base), but also develop the support for it. MS has done a great job developing the support. Windows 8 will be all tile base, developing acceptance for WP 8 in a way that being on the smart phones alone can't. Developers will be developing for the entire ecosystem- do apps or support for Windows 8, and since the kernal is the same you are developing for WP 8 anyways. It is a completly interactive way of handling it. Maybe the smart phone industry will never truly embrace the live tiles enough to challenge Android for #1, but that is okay. WP8 will be a HUGE player for #3 and maybe #2 if Apple continues to devlop iOS at a slower pace. That will still be tons of profit, and a vibrant base. The only question: Will it happen fast enough to help Nokia survive as a WP-only manufacturer?

64. djg71087

Posts: 70; Member since: Oct 10, 2010

Also could mean that your not that great of a sales person! I use to work for at&t a while back and let me tell you it was actually easy selling WP, you may need to qualify your customer (not everyone walking through your doors is fit for a WP. Qualifying your customer, understand there need for a smartphone. I occasionally had elder folks or 1st time smartphone users come in to my store and the loved the tiles, easy to see and very uniform, talked to them about office integration and all the voice commands they could do just from holding down the center windows button and they were sold. Sometimes it can be a tough to read people but do it right you'll feel good about making that sales "in store we had minimal to zero inquiries"-- so your saying your just an order taker and not really a sales Rep, great sales reps know how to approach people and convey confidence when they speak, therefore the customer trusting your recommendation

73. andro.

Posts: 1999; Member since: Sep 16, 2011

Eh no,i do many differnet aspects in the company and industry. We have nobody ask for them,we had to reduce wp7 prices as there was a backlog of unsold stock and even now they are very slow to sell. Plus no staff would recommend them,the lumia 800 for example as it has been plagued with blank screen issues as well as the likes of not powering on despite full charge,Many sales can be lost when customers didn't like the wp ui when demonstrated.The worldwide figures have shown in general the very low popularity of the platform unfortunately. This is sad news for nokia.

77. cdgoin

Posts: 614; Member since: Jul 28, 2010

From where did you get that info.. EVERYONE I know that has seen WP likes it and many bought it. If Dell werent idiots, the DVP would have been a huge seller..

59. Snoobab

Posts: 175; Member since: Dec 07, 2011

WP8 shares the exact same kernel as Windows 8 making app development open to a whole army of PC developers. Expect big things.

84. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

yeah microsoft played the right cards

30. wp8forever unregistered

Things are about to change, how wouldn't they when you will start selling the best phone in the world lumia 920.

31. Hemlocke unregistered

You mean the phone with the OS that takes over 10GB of space on the Lumia? There is a reason there haven't been any big demos for the actual OS: It's a bloated nightmare that will be a poor performer on the hardware they have chosen for this generation.

39. -box-

Posts: 3991; Member since: Jan 04, 2012

Aaaahahahahahahahaha you are such a fool. The COMPUTER OS, with Microsoft Office and a bunch of other apps, took 12 GB on one person's system. My version of Windows 8 RTM only took 6GB after all drivers were updated. That is the COMPUTER OS, NOT the phone's. Oh, thanks for the laughs.

46. sheik

Posts: 249; Member since: Sep 12, 2012

yeah, -box- is right. What they said was Surface has 10 GB allotted for system memory including MS Office suite and other essential apps. And they never said that Windows phones would follow the same. This is like saying that OSX of Macbook's and iOS of iphone are same in size...

55. pookiewood

Posts: 631; Member since: Mar 05, 2012


69. zuckerboy

Posts: 898; Member since: Dec 22, 2011

bulky phone ... only nokia fans buy that brick...

68. -box-

Posts: 3991; Member since: Jan 04, 2012

Hey PhoneArena, now that you've stated that Ashas aren't smartphones, can you stop comparing them to entry level Androids? kthxbai

2. Loubielou

Posts: 603; Member since: Jul 11, 2012

This is the Time Know the Nokia Board finally decide Mr Elops Position at Nokia,as we have seen no Growth at Nokia since he stepped in but more Decline,O.k he Convinced Nokia that is Old Employees Micosoft would off Investment into Nokia by Chosing Windows,but Windows was to Restricted for those use to using Nokia Symbian phones,an Android was more like Symbian,then Microsoft got Nokia to change the design of Windows phones an make them like iPhones with no mico sd card slot an no Bluetooth sending an Recieving,Samsung have Gained more from Nokias mistakes with the Lumias with phones with micro sd card slots an Removable batteries,Mr Elop made alot of Nokia phone users switch to Android after announcing "Symbian is Dead" an ever since Nokia have Struggled,he must go now or Nokia will be Finished by Over Valuing the New Lumias,Android would have been alot better for Nokia

5. No_Nonsense unregistered

The only thing that prevented a growth of Lumia shipments were: the introduction of WP8 handsets and the premature stupid MS conference in which they basically demoed nothing but resizing tiles and said WP7.5 handsets wouldn't get WP8. SO people logically and intelligently waited for WP87 handsets. Q4 looks good for them though.

11. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Right said bro.. Though announcing that news was necessary that time. Because later they announce, more offended people would have been. Imagine buying a 900 a week ago the 920 announcement over 2 year contract!

19. No_Nonsense unregistered

But why don't people in the US buy devices off-contract if it's cheaper over two years and you can change your phone as many times as you want and phones don't come with any carrier bloatware? Good that this s**t doesn't exist in India.

27. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Totally true. Better option for them is, buy an unlocked phone and pay in EMIs. I can never stick to a single phone for more than an year. India is cool with low call rates and non-restricting carriers.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.