HMD Global admits Nokia smartphones naming convention is confusing31
If the company doesn't use a clear naming scheme for its many phones, customers will certainly get confused. HMD believes it did a wonderful job covering all price tier points with its smartphones, but admits it failed to make the naming scheme clear for consumers.
HMD's Global Portfolio GM, Pranac Shroff, told Gadgets360 that even though his company launched at least 12 new smartphones in India, it did a poor job making its portfolio clear for consumers.
The good news is HMD is determined to address this major issue, and the company's strategy includes a more clear naming scheme that will make it easier for customers to identify the phones they want.