HMD Global has sold 70 million Nokia phones in two years

HMD Global has sold 70 million Nokia phones in two years

Last Saturday, HMD Global turned two years old. Most consumers have probably never heard of the company but it has been in charge of the Nokia brand since its reintroduction in 2017. It has led it (pretty successfully) through a strong period of growth – Nokia is already a top 5 brand across Europe – and now, speaking at the Nokia 8.1’s launch event, the company spoke about some of its achievements.

Since the introduction of the original Nokia 6 in January 2017, HMD Global claims to have sold a very respectable 70 million phones (feature phones included). Of this number, 56 million were sold to men over the age of 35 who previously knew about the Nokia brand. Additionally, the company confirmed that its cheaper devices are its main source of income and admitted that its flagship offerings significantly underperformed.

According to HMD Global, the Nokia 6.1 is currently the best-selling “new” phone on a global scale, although this claim was most likely made in reference to the phone's pricing segment and the markets it's currently sold in. Additionally, the company noted that both the Nokia 7 Plus and Nokia 3.1 proved extremely popular too. 

In terms of its main focus moving forward, the company hopes to continue strengthening its position in the €300 to €400 segment – hence the release of the Nokia 7.1 and Nokia 8.1 recently – and also plans on addressing younger customers with new marketing campaigns in different segments such as the e-sports area.

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16 Comments

1. Bankz

Posts: 2531; Member since: Apr 08, 2016

Just make a flagship ffs. I've not seen any flair, risks or innovative ideas whatsoever that drove the original Nokia brand tbh.. how long will they continue like this?

2. EC112987

Posts: 1214; Member since: Nov 10, 2014

They seem to be doing just fine without one...I’m sure they would deliver but it would just be another flagship...mid range works for them

3. AmashAziz

Posts: 2898; Member since: Jun 30, 2014

It's safer to continue in the near future as a "for everyone" brand rather than a "rich guy's toy" brand. I hope you get what I mean. Nokia has built a reputation with its new phones and it doesn't want to risk losing it. Think about all this before you call someone out!

4. meanestgenius

Posts: 21769; Member since: May 28, 2014

AmashAziz is absolutely correct. It's better for them to focus on where they are strongest at, and the midrange market has been the moneymaker for HMD. They've become a top 10 global smartphone manufacturer on the strength of their midrange offerings. It would be foolish for them to focus on dropping an expensive flagship before they are ready to, or to move focus away from what makes a profit for them. The Nokia brand has always been about "Connecting People", and releasing premium yet affordable midrange phones, as well as great low end smartphones and feature phones is a great way for them to do it.

7. propov

Posts: 7; Member since: Dec 06, 2018

Nokia have a flagship. Nokia 8 Sirocco. I have used one from 6 months. Before Scirocco for me was imposiblle to stay with one phone more than 2 months. But this phone is amazing. Amazing Android One is super lite and quick. And unbeliveble battery live.1

8. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

It slowly follows Huawei's recipe. Cheap affordable phones -> beautiful crafted mid-ranges for a decent price -> high end devices at affordable price -> expensive flagships.

13. Sparkxster

Posts: 1213; Member since: Mar 31, 2017

The Nokia 9 will be there next flagship phone.

5. kotan24

Posts: 311; Member since: Oct 29, 2012

Can you imagine if the would’ve gone with Android from the get go?

6. meanestgenius

Posts: 21769; Member since: May 28, 2014

It's what they should have done from the beginning when they had to choose between Windows Phone and Android. And I'm a fan of Windows Phone.

9. abduz

Posts: 37; Member since: Mar 25, 2018

They actually wanted to but because Android was very unstable, they tried getting google to allow them to make some alterations etc but google refused and Microsoft came in with the offer and allowed them to make changes to the OS. Truth be told, Android back in the day was something and now it's something else entirely especially when compared to the evolution of iOS and Windows Mobile.

10. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Eating Samsung pie again.

11. meanestgenius

Posts: 21769; Member since: May 28, 2014

Please show the doctor on the doll where Samsung has touched you inappropriately.

15. ZerosAndOnes

Posts: 84; Member since: Oct 12, 2018

Samsung and Apple fanboys indistinguishable nowadays, say one negative fact about their beloved brand and they lose their minds. Pathetic people.

* Some comments have been hidden, because they don't meet the discussions rules.

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