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Nokia promises more "cool" PureView surprises, to focus on imaging and navigation

Nokia promises more "cool" PureView surprises, to focus on imaging and navigation
Nokia's Chris Weber took to the airwaves at CES to talk a bit about the strategy going forward, and he said the company will focus on its key areas of differentiation - mobile imaging, carried with the PureView branding, and navigation with the Here mapping solution.

As for carrier relationships, the current focus is on AT&T, Verizon and T-Mobile in the US, and Nokia is gunning to offer WP handsets in all three price points on them. Mr Weber also talked the choice Nokia made with going Windows Phone on us:

Speaking of PureView stuff, a topic which excites us most certainly, in a separate interview Juha Alakarhu, head of imaging technologies at Nokia, sat at CES to say we should expect "very cool" stuff from the talented PureView team this year.

Amen to the three-year old getting a phone and snapping a good pic regardless of the conditions - Apple proved that simplicity and seemingly effortless great results delivered with consistency are the way to achieve mass appeal, and if Nokia manages to pull it off in the phone imaging department, it will have a niche for itself that will be really hard for anyone else to replicate.


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