Nokia promises more "cool" PureView surprises, to focus on imaging and navigation

Nokia promises more
Nokia's Chris Weber took to the airwaves at CES to talk a bit about the strategy going forward, and he said the company will focus on its key areas of differentiation - mobile imaging, carried with the PureView branding, and navigation with the Here mapping solution.

As for carrier relationships, the current focus is on AT&T, Verizon and T-Mobile in the US, and Nokia is gunning to offer WP handsets in all three price points on them. Mr Weber also talked the choice Nokia made with going Windows Phone on us:


Speaking of PureView stuff, a topic which excites us most certainly, in a separate interview Juha Alakarhu, head of imaging technologies at Nokia, sat at CES to say we should expect "very cool" stuff from the talented PureView team this year.



Amen to the three-year old getting a phone and snapping a good pic regardless of the conditions - Apple proved that simplicity and seemingly effortless great results delivered with consistency are the way to achieve mass appeal, and if Nokia manages to pull it off in the phone imaging department, it will have a niche for itself that will be really hard for anyone else to replicate.

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12 Comments

1. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

Come OOOONNN MOBILE WORLD CONGRESS PLEASE COME FAST

2. jacobspeeds

Posts: 40; Member since: Feb 26, 2012

dont think nokia will be the same without damien dinning! :(

3. zuckerboy

Posts: 898; Member since: Dec 22, 2011

nokia never same anymore ...

4. neutralguy

Posts: 1152; Member since: Apr 30, 2012

damien dinning is a good mentor or leader for a good photography team. but I guess, he left his legacy by giving what the nokia photography team need to know. They are I think knowledgeable what damian wants to happen in the mobile photography.

5. joseph98

Posts: 167; Member since: Feb 03, 2012

What about Nokia with Android OS? You need to start making handset for Android. Come on nokia is it that hard to see this.

6. Samsomesh

Posts: 195; Member since: Jun 11, 2012

Thats Innovation...

7. shreyas.s666

Posts: 83; Member since: Aug 24, 2012

"Apple proved that simplicity and seemingly effortless great results delivered with consistency are the way to achieve mass appeal,"by delivering over priced products to customers?inovative prices

8. -box-

Posts: 3991; Member since: Jan 04, 2012

Yeah sole didn't do a darn thing. Their cameras were no better than most of those on feature phones until the 4S, and arguably the 4. That was 2010. By the sake time we had numerous better phone cameras from Nokia, Motorola, HTC, Sony, Samsung, etc. @Daniel: Edit out or modify that statement to take out the apple reference. It is unnecessary and misleading.

9. -box-

Posts: 3991; Member since: Jan 04, 2012

Apple, not sole^. Autocorrect fail

10. shreyas.s666

Posts: 83; Member since: Aug 24, 2012

i don't get it why ppl has to mention apple in every article.too much fanboyism

11. lauremar

Posts: 181; Member since: Feb 29, 2012

I totally agree, about the Apple comment on this article... It's wrong and not necessary! Come on now...

12. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

it's funny how all the talk is about the US well i wanted a lumia 920 on optus or vodafone in aus but no let come out on telstra all we get is an 820 and telstra is a rip off and i can't affors a prepaid one :(

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