Nokia officially looking for a "world-class partner" to re-enter the smartphone business


Nokia today issued an official statement regarding its plans to make and sell mobile phones again. According to Nokia Technologies spokesman Robert Morlino, the company does aim to re-enter the smartphone business, but, if that happens, Nokia will not be producing devices itself.

Morlino is reminding the world that, when Nokia sold its Devices and Services business to Microsoft, it also gave up on the "manufacturing, marketing, and channel distribution capabilities" needed to develop and sell mobile phones. Thus, Nokia believes that "the right path back to mobile phones" is via a brand-licensing model. More exactly, Nokia is now looking for "a world-class partner" that should take care of manufacturing, selling, and marketing Nokia-branded handsets, while also providing customer support. In this partnership, Nokia would be responsible for "guiding the design and technology differentiation" of products.

According to Nokia, we will definitely not see any new Nokia-branded phones being released before the fourth quarter of 2016 (this being part of the agreement with Microsoft). Of course, until then, the company can certainly start designing handsets.

Nokia is already using the brand-licensing model for the well-received N1 Android tablet, which is manufactured and sold with the help of Foxconn.

All this is in line with a report released last month - so Nokia is indeed planning a comeback. Well, we're looking forward to seeing what can come out of this.

source: Nokia

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41 Comments

1. 99nights

Posts: 1152; Member since: Mar 10, 2015

Yes, live on!

6. sgodsell

Posts: 7360; Member since: Mar 16, 2013

Didn't they have a world class partner with Nokia. But they killed them with their exclusive WP OS.

7. sip1995

Posts: 1771; Member since: Feb 07, 2014

Life goes on....get over it.

21. aksa123

Posts: 366; Member since: Jan 30, 2014

Aren't they buying Alcatel?

18. brrunopt

Posts: 742; Member since: Aug 15, 2013

As a Chinese phone with "Nokia" stamped over ??? no thanks..

24. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Name one phone that isn't Chinese lololol

33. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Anything Samsung, they're Korean

34. aru2hot

Posts: 21; Member since: Mar 29, 2013

Nokia will definitely design the product and the software will be nokia optimized one so only the build will be Foxconn or Samsung. how will this be cheap? Apple does the same !

38. brrunopt

Posts: 742; Member since: Aug 15, 2013

Nokia doesnt have peope to do that anymore ; they will be " guiding the design and technology differentiation" > guiding

41. jroc74

Posts: 6023; Member since: Dec 30, 2010

With all the layoffs at MS's phone division recently...it would be funny if ex-Nokia ppl wound up at a company that Nokia wants to use. And be back to normal business.

28. waddup121 unregistered

Good luck Knockia

36. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

ONE ADVICE TO NOKIA: MAKE A DEAL WITH MOTOROLA. and make a device with moto maker like service with stock android.

39. hemedans

Posts: 755; Member since: Jun 01, 2013

you mean lenovo?

43. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

Hahaha it slips out of my knowledge! Yes lenovo/moto ...it wud be really cool to have a Nokia phone receiving updates faster than a nexus. Burn.

2. sip1995

Posts: 1771; Member since: Feb 07, 2014

Better buy a Xiaomi or Meizu phone, intead of Foxconn...

3. tacarat

Posts: 854; Member since: Apr 22, 2013

Blackberry. Heheh.

4. theguy2345

Posts: 1216; Member since: Jun 24, 2014

So someone else makes the devices, but they basically help and put their name on it? That could work I guess.

5. mildorzalost

Posts: 143; Member since: Jun 03, 2014

So they'll just sell their name... that a wonderful sh*t for a name with a huge legacy... All the quality in engineering, design and built is in MS now... GOOD LUCK NOKIA, YOU'LL NEED IT

16. jroc74

Posts: 6023; Member since: Dec 30, 2010

I gave this a thumbs up...but with all the layoffs....does MS even have the Nokia ppl that manufactured the phones now?

19. corporateJP

Posts: 2458; Member since: Nov 28, 2009

No, they don't, at least not more than a handful now.

9. javy108

Posts: 1004; Member since: Jul 27, 2014

Microsoft please let Nokia be free :C

10. Zylam

Posts: 1816; Member since: Oct 20, 2010

Partner with MS LOLOLOL, heard they are looking into Android phones. Imagine MS manufacturering a Nokia branded Android phone.

11. androidwindows

Posts: 216; Member since: Oct 04, 2014

One word: Samsung

12. legiloca

Posts: 1676; Member since: Nov 11, 2014

Samsung's busy with Apple, I bet it's a nope..

13. Carlitos

Posts: 668; Member since: Oct 23, 2011

I first read this a said said "hell no!" Then after 3 seconds of thought, I couldn't see anyone better to do it, but Samsung. From what I can think of at least

22. Taters

Posts: 6474; Member since: Jan 28, 2013

Foxconn will probably do it. They have a bunch of iPhone 6 back plates that Apple tossed because the Apple logo isn't right. So they just remove the Apple logo and bam Nokia designed phone that looks exactly like the iPhone 6. Just like the N1 tablet was an iPad mini 3 that Nokia apparently designed. This is a ridiculous cash grab and Nokia should be ashamed to be honest. Lol

42. jroc74

Posts: 6023; Member since: Dec 30, 2010

it might be seen as a cash grab...but MS basically messed them over big time. WP sales dont gather steam, momentum, marktshare until Lumia. MS decides they want to take Nokia's name off everything Lumia. They layoff so many ppl in the phone division it has to be a good chunk of Nokia ppl. In a few years some might not even know Nokia was once a part of MS or that they did Lumia phones. That sucks big time to me. I see it as Nokia trying to get back into the phone market and trying to say F U to MS...like MS did to them.

30. pt020

Posts: 160; Member since: Apr 08, 2014

No Nokia must stay a quality product.

14. pwnarena

Posts: 1129; Member since: Feb 15, 2013

SONY-NOKIA would be a good new teamup to supplant sony-ericsson

17. brrunopt

Posts: 742; Member since: Aug 15, 2013

SONKIA

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