Nokia officially looking for a "world-class partner" to re-enter the smartphone business
posted by Florin T. / Jul 13, 2015, 6:15 PM
Nokia today issued an official statement regarding its plans to make and sell mobile phones again. According to Nokia Technologies spokesman Robert Morlino, the company does aim to re-enter the smartphone business, but, if that happens, Nokia will not be producing devices itself.
Morlino is reminding the world that, when Nokia sold its Devices and Services business to Microsoft, it also gave up on the "manufacturing, marketing, and channel distribution capabilities" needed to develop and sell mobile phones. Thus, Nokia believes that "the right path back to mobile phones" is via a brand-licensing model. More exactly, Nokia is now looking for "a world-class partner" that should take care of manufacturing, selling, and marketing Nokia-branded handsets, while also providing customer support. In this partnership, Nokia would be responsible for "guiding the design and technology differentiation" of products.
According to Nokia, we will definitely not see any new Nokia-branded phones being released before the fourth quarter of 2016 (this being part of the agreement with Microsoft). Of course, until then, the company can certainly start designing handsets.
Nokia is already using the brand-licensing model for the well-received N1 Android tablet, which is manufactured and sold with the help of Foxconn.
All this is in line with a report released last month - so Nokia is indeed planning a comeback. Well, we're looking forward to seeing what can come out of this.
Posts: 1152; Member since: Mar 10, 2015
Yes, live on!
posted on Jul 13, 2015, 6:25 PM 5
Posts: 7360; Member since: Mar 16, 2013
Didn't they have a world class partner with Nokia. But they killed them with their exclusive WP OS.
posted on Jul 13, 2015, 6:49 PM 13
Posts: 742; Member since: Aug 15, 2013
As a Chinese phone with "Nokia" stamped over ??? no thanks..
posted on Jul 13, 2015, 8:39 PM 3
Posts: 84; Member since: Mar 18, 2015
ONE ADVICE TO NOKIA: MAKE A DEAL WITH MOTOROLA. and make a device with moto maker like service with stock android.
posted on Jul 14, 2015, 5:16 AM 2
Posts: 143; Member since: Jun 03, 2014
So they'll just sell their name... that a wonderful sh*t for a name with a huge legacy... All the quality in engineering, design and built is in MS now... GOOD LUCK NOKIA, YOU'LL NEED IT
posted on Jul 13, 2015, 6:41 PM 10
Posts: 6023; Member since: Dec 30, 2010
I gave this a thumbs up...but with all the layoffs....does MS even have the Nokia ppl that manufactured the phones now?
posted on Jul 13, 2015, 7:56 PM 3
Posts: 216; Member since: Oct 04, 2014
One word: Samsung
posted on Jul 13, 2015, 7:30 PM 7
Posts: 6474; Member since: Jan 28, 2013
Foxconn will probably do it. They have a bunch of iPhone 6 back plates that Apple tossed because the Apple logo isn't right. So they just remove the Apple logo and bam Nokia designed phone that looks exactly like the iPhone 6. Just like the N1 tablet was an iPad mini 3 that Nokia apparently designed. This is a ridiculous cash grab and Nokia should be ashamed to be honest. Lol
posted on Jul 13, 2015, 9:05 PM 5
Posts: 6023; Member since: Dec 30, 2010
it might be seen as a cash grab...but MS basically messed them over big time. WP sales dont gather steam, momentum, marktshare until Lumia. MS decides they want to take Nokia's name off everything Lumia. They layoff so many ppl in the phone division it has to be a good chunk of Nokia ppl. In a few years some might not even know Nokia was once a part of MS or that they did Lumia phones. That sucks big time to me. I see it as Nokia trying to get back into the phone market and trying to say F U to MS...like MS did to them.
posted on Jul 14, 2015, 8:25 AM 1
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