Nokia

Nokia may sell Vertu luxury phone unit to EQT this week

posted by Victor H. / Jun 13, 2012, 7:45 AM

Nokia may sell Vertu luxury phone unit to EQT this week

Nokia might be one step closer to selling its Vertu luxury phone unit and one company to buy it is said to be private equity group EQT. Reuters’ infamous “sources familiar with the matter” said that the deal is estimated at around $250 million (200 million euro).

The deal could be inked as soon as this week, but it’s all up in the air still as there are difficulties related to the carving out of the Vertu unit out of Nokia.

Vertu is known for making luxury phones, but with the advent of smartphones the company lagged introducing full-fledged smartphones. The brand however is still popular, mostly in third-world countries where oligarchs and the like buy the phones as status symbols. One general principle to go with Vertu phones is that if you’re asking about the price, than chances are you can’t afford it.

Nokia has fumbled and is now looking for more cash, and selling its “non-core” assets like Vertu is one of the ways it can patch the holes drilled by the Android and iOS boom, and self-erosion of Symbian.

source: Reuters

Options

6 Comments

1. mercorp

Posts: 1045; Member since: Jan 28, 2012

Vertu make overpriced phones with little functionality.Give us a lumia vertu.

posted on Jun 13, 2012, 7:54 AM 3

5. Sangeet

Posts: 232; Member since: Apr 21, 2012

or a Vertu Pureview.. Price it for as much as you guys can but a vertu with a 41mp camera would be justifiable with any price tag..!!

posted on Jun 14, 2012, 2:21 AM 0

2. shadowcell

Posts: 300; Member since: Mar 28, 2012

Vertu was living in the past. I don't understand why is it so difficult so make a luxury smartphone. Production is limited and they have the aesthetics right...

posted on Jun 13, 2012, 8:10 AM 1

3. InspectorGadget80 unregistered

Only idiots and dumb ass millionaires would spend millions of dollars on a OVER PRICE luxury phone. This reminds me of a old Motorola Luxury phone called the Aura I think if i remember