Nokia's new ad incorrectly shows how a common smartphone feature works


As many smartphone owners might know, the adaptive brightness feature on a smartphone automatically changes the brightness of the screen depending on how bright or dark it is at the time. When a phone is used in a dark room, adaptive brightness dims the screen, and under a bright sun, the screen gets lighter so that the user can view the display.

Nokia decided that it would use the feature in an advertisement, which was spotted by a Reddit member (via Android Police). But Nokia or its marketing team made a major blunder. If you look carefully at the ad, you'll see that the phone gets brighter in the dark and dimmer when the lights go on.

Not only is the ad all wrong, but we wonder why Nokia would even choose to promote a feature that is found on most handsets these days. Having adaptive brightness on a Nokia phone doesn't differentiate the brand from any other smartphone manufacturer. On the other hand, promoting it by showing the feature working the wrong way will make the Nokia brand stand out, just not in a good way.

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30 Comments

2. ambhaiji

Posts: 2; Member since: Dec 22, 2018

This is the creation when the marketing and advertising team have less knowledge about a smartphone than a common man. Idiot A: "Oh you know that dope feature where brightness changes depending on your surrounding light" Idiot B: " Oh yeah that's neat we'll make an ad on that" Cheif Idiot of Marketing: "Hmm that's a great ad cool send it to the Uploader Uploader: " LUL this is above my pay grade is gonna be the best meme"

3. BuffaloSouce unregistered

A couple years ago, all the Nokia fanboys were all on their nuts praising them to the heavens and not that Nokia revealed themselves as a subpar brand, the fanboys are singing another tune

12. Venom

Posts: 3723; Member since: Dec 14, 2017

They have some good phones(7.1, 7+) and a few duds(the Pureview). They have a purpose somewhat. They do some things well, but not the best as incorrectly implied.

14. meanestgenius

Posts: 22272; Member since: May 28, 2014

Nokia fans still love and support the brand. They have some great smartphones which consistently have less issues than, say, the Pixel line. No one said or implied that they are the best, like is being incorrectly implied here.

16. Venom

Posts: 3723; Member since: Dec 14, 2017

Nokia fans still support Nokia, but you have some obsessed superfans that will come at you for little or no reason whenever you say anything about Nokia that ruffles their feathers. Nokia phones aren't devoid of issues. I had to return the 6.1 because it kept lagging and overheating. Zero issues so far on my 3A XL despite what some people think.

17. meanestgenius

Posts: 22272; Member since: May 28, 2014

You just described yourself when it comes to the Pixel line, so dial down the hypocrisy. No one claimed that Nokia smartphones aren’t devoid of issues, but when you have people like you that turn a blind eye to the plethora Pixel issues from one generation for 4 generations now, and then try to push your one-off “no issues with my Pixel 3A XL” as if it’s gospel and all of the documented real issues prove otherwise, we see who the “obsessed superfan” really is.

20. Venom

Posts: 3723; Member since: Dec 14, 2017

You first because you have your hypocrisy in overdrive at the moment. Take the foot off the pedal for a bit before you crash and burn again like you do every time I put you in your place. Lol, I never said nor implied that the Pixel phones didn't have issues. You are the one who always jump on the defensive whenever your OEM is called out for something, and then you deflect by taking shots at the Pixel phones. Yeah when it comes from your mouth with your overly aggressive and exaggerated claims about the Pixel phones while dismissing anyone who says otherwise because they didn't encounter any issues with their pixels, yeah I'm going to question the validity of it especially when it's you trying to deflect. And let's not forget about your behavior with blackberry articles before you were forced from blackberry onto Nokia.

5. meanestgenius

Posts: 22272; Member since: May 28, 2014

Oooops! Bwahahahaha!!! That’s a horrible blunder. I still love the brand, and Will still praise them for what they do better than most. Better updates (both full OS and Security), better software support and better build quality than most of the much more established brands out there, something that a lot of the other brand fanboys don’t openly acknowledge.

6. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

Reminds me of the time they used a professional camera and said it was the point camera.

7. beben65

Posts: 3; Member since: Oct 22, 2013

You dumbasses not even watching the video! HMD is focusing on on a new tag line which is: "It just keep getting better" meaning the phone adapt itself with the user's preferences. It's not the simple adaptive brightness feature! It's actually learn from the owner and adapt itself with his/her habits. I'm surprised about your lack of knowledge

9. Venom

Posts: 3723; Member since: Dec 14, 2017

My Pixel 3A XL already does that, so it's not like it's an exclusive feature for Nokia or anything.

10. meanestgenius

Posts: 22272; Member since: May 28, 2014

He never said it's an exclusive feature for Nokia or anything.

11. Venom

Posts: 3723; Member since: Dec 14, 2017

I never said he did.

13. meanestgenius

Posts: 22272; Member since: May 28, 2014

Then why bring it up and make it look like he did?

15. Venom

Posts: 3723; Member since: Dec 14, 2017

Who said I was making it look like he did? What's it to you?

18. meanestgenius

Posts: 22272; Member since: May 28, 2014

Your own comment proves it. What’s his comment to you that you felt you had to respond to it?

19. Venom

Posts: 3723; Member since: Dec 14, 2017

No it doesn't, so quit making things up. What's it to you that I responded to his comment? You just jumped in and responded just because I made a comment.

21. meanestgenius

Posts: 22272; Member since: May 28, 2014

Yes it does, so quit lying about it. What's it to you that he made a comment here? You just jumped on his comment and responded because he said something in favor of Nokia branded smartphones.

24. Venom

Posts: 3723; Member since: Dec 14, 2017

I'm not lying. You are trying to find fault with my comment even though there is no fault. It's an open forum, remember? If he had an issue with my comment, I sure he would have said something. No one needs your validation for anything.

25. meanestgenius

Posts: 22272; Member since: May 28, 2014

Yes, you are. It’s pretty clear what your intentions were with your comment, in addition to you trying to find fault with his comment because he said something in favor of a Nokia branded smartphone. Me pointing out what’s actually going on isn’t me validating his comment, it’s me pointing out the facts. He didn’t need you to attack him over his comment.

28. Venom

Posts: 3723; Member since: Dec 14, 2017

The only one who is doing the attacking here is you, and it was completely unwarranted. My intentions were nothing more than to make a point that for some reason got you severely butthurt. I still don't get why you're even crying over something so trivial.

30. meanestgenius

Posts: 22272; Member since: May 28, 2014

More projection from you. He said something in defense of Nokia branded smartphones and you attacked him for it, which is completely unwarranted. My intentions were nothing more than to point out what you did, and I was successful at it, and now you are seething with anger and in need of the Internet Butthurt Report Form. I still don’t get why you’re throwing a tantrum over something so trivial.

8. Venom

Posts: 3723; Member since: Dec 14, 2017

XD what on earth would make them use this in the first place?

* Some comments have been hidden, because they don't meet the discussions rules.

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