Nokia introduces its Xpress Now app for personalized browser recommendations


The Nokia Xpress Browser
The app offers three different sections. What’s Hot shows you the stories and sites being viewed by millions of browsers in your area. You May Also Like shows you web sites based on your personal preferences. And Most Liked is a collection of web sites that have been 'Liked' by Xpress Browser users. A button at the top of the page allows you to quickly change between the three sections. Nokia used the team that worked on its Music recommendation service to work on the software.
Kelm makes it clear that this is more than just a list of sites. "There’s a bit of serendipity and discovery here, not just a ranked list of one to 10," says the executive. "Our intention is to help you to find interesting things, to inform you and to entertain you." In India, Nokia Xpress Now is one of the most popular apps in the country. Eventually, Nokia will expand availability of the app to more countries and more Nokia Asha models this year.
"Nokia Xpress Now is about discovering interesting stories and new content based on the wisdom of the crowd. It’s not a magazine, a story or a group of curated RSS feeds, but rather a collection of interesting web content that is always changing.-Andy Kelm, VP Nokia Xpress Services
source: Nokia via Engadget
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