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Nokia introduces its Xpress Now app for personalized browser recommendations

Posted: , by Alan F.

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Nokia introduces its Xpress Now app for personalized browser recommendations
The Nokia Xpress Browser

The Nokia Xpress Browser

Nokia has introduced its Nokia Xpress Now app for its Asha line.  Available as an app in India where it currently is in beta, the web app relies on the wisdom of 80 million monthly users of the Nokia Xpress Browser together with a user's personal browsing preferences, to make real-time personalized recommendations of what is hot on the internet. According to Andy Kelm, VP of Nokia Xpress Services, the recommendations will take you to hot stories and web sites that you have never heard of before.

The app offers three different sections. What’s Hot shows you the stories and sites being viewed by millions of browsers in your area. You May Also Like shows you web sites based on your personal preferences. And Most Liked is a collection of web sites that have been 'Liked' by Xpress Browser users. A button at the top of the page allows you to quickly change between the three sections. Nokia used the team that worked on its Music recommendation service to work on the software.

Kelm makes it clear that this is more than just a list of sites. "There’s a bit of serendipity and discovery here, not just a ranked list of one to 10," says the executive. "Our intention is to help you to find interesting things, to inform you and to entertain you." In India, Nokia Xpress Now is one of the most popular apps in the country. Eventually, Nokia will expand availability of the app to more countries and more Nokia Asha models this year.

"Nokia Xpress Now is about discovering interesting stories and new content based on the wisdom of the crowd. It’s not a magazine, a story or a group of curated RSS feeds, but rather a collection of interesting web content that is always changing.-Andy Kelm, VP Nokia Xpress Services

source: Nokia via Engadget

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posted on 17 May 2013, 03:18 10

1. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)

Nokia has done a great job of developing these kind of apps to compliment their hardware, which is why their Asha and Lumia devices make such compelling solutions for all levels of consumers...

posted on 17 May 2013, 04:05

2. juandante (banned) (Posts: 679; Member since: 23 Apr 2013)

Why didn't they just use Opera Mini witch have a lot more users and where a lot of people already have theire bookmarks, etc stored ?

posted on 17 May 2013, 04:30 2

3. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)

I think it was because they could make a browser that could be even better than opera mini at compressing and saving data cost.

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