Nokia forces bystanders to switch to Lumia via football trick-shot


Nokia's latest video confirms once and for all that the Finns have mastered the art of trolling. After all, there's no surer way to get your smartphones in people's hands than beating their old phones off them with a football and giving them a new Lumia 630, right? Right. Add a special trick and a hidden camera, and the result is a fantastic fusion of genius and dumb.

Of course, it takes a special pair of feet, and another special pair of nerves to pull such an endevour off. That's why Nokia enlisted Finnish goalkeeper and trick shot artist Lassi Hurskainen and his comrade Raine Aare Siltala. Suffice to say, this stunt was done by professionals and we advise against attempting it on your own.

It's great that Nokia is still keeping its punk attitude after its handset division was bought out by one of the world's largest corporations. But, as much as we appreciate the inventive and oddball stunt, if Lassi and Raine beat one of our beloved Android flagships, expensive iPhones, better Lumias, or productive BlackBerries out of our hands to present us with a humble Lumia 630, we wouldn't have been very amused.

Still, the video shows a happy ending for everyone involved, paid actors or actual Lumia converts by accident, so more power to Nokia.

Related phones

Lumia 630
  • Display 4.5 inches
    854 x 480 pixels
  • Camera 5 MP (Single camera)
    front
  • Hardware Qualcomm Snapdragon 400, 0.5GB RAM
  • Storage 8GB, microSDXC
  • Battery 1830 mAh
  • OS Windows Phone 8.1

FEATURED VIDEO

51 Comments

56. kabhijeet.16

Posts: 895; Member since: Dec 05, 2012

OMG.. OMG... Such a desperate & lame attempt to promote a Lumia.. Waiting for the precise moment & Targeting football at damaging phones of strange people. Stupid advt. Even if its an advt., nobody would want to get hurt by football and want their phones getting damaged.. What about my contacts/messages/data etc.??? And in return you get a mediocre Lumia630.!!!! If it was for real, those players would get a beating.. And the topic of article is correct. Nokia is forcing people to switch to Lumia. Since your phone is damaged, you have no choice but to use what Nokia forced you to use... Nokia.. Please you can do better than this..!!!!!

50. chocowii

Posts: 478; Member since: Jan 30, 2014

Better than sitting stupidly in a polluted and raining street eating Kitkats and wait for a mediocre tablet as a prize.

47. Karriope

Posts: 148; Member since: Jun 07, 2013

While I find maverick marketing methods amusing, I don't think I'd be very pleased at all if they did knock my limited edition phone to the curb... For a 630 no less. Even if it was TWO top end devices or something, you can't recompense me for data, effort, or trouble associated. But if they were just actors involved then that's fine, but I do hope they didn't try to pick someone who's just bought a high end phone.

43. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

awesome just awesome,...

40. Astoni

Posts: 649; Member since: Sep 28, 2013

This is actually i quite funny :p, but still its a bit of an assmove. 630 isnt really that expensive at all.. and what if the victim just bought a brand new s5,5s,m8,z2 etc.. i really hope they fixed the other phone for free or gave them money..

30. Ikechukwu

Posts: 264; Member since: Oct 03, 2011

hahahahahahahahahahahahahahahahahahahaha EPIC

21. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

Luis D. You are flat out wrong: "It's great that Nokia is still keeping its punk attitude after it was bought out by one of the world's largest corporations." Nokia has not been bought out by any corporation and if you are referring to Microsoft and Nokia, Microsoft is NOT buying Nokia. Don't mislead your readers with false information. Most of us expect truthful information when we read articles. P.S. I am glad they didn't knock the phone out of the last lady's hand.

25. sgodsell

Posts: 7677; Member since: Mar 16, 2013

Microsoft bought Nokia's phone and device's division. So as far as all of Nokia's phones are concerned. Microsoft owns them now.

38. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

Buying Nokia's Devices and Services business does not equal buying Nokia. Nokia is SELLING that business to Microsoft and it will no longer be a part of Nokia. Nokia will continue to be a separate company so saying Microsoft owns Nokia is not accurate by no stretch of the imagination as Nokia is a company and not a group of employees that will be employed by Microsoft. Our own opinions do not override the fact that Microsoft is not buying Nokia and that has been clear from the beginning as Microsoft has never announced they are buying Nokia and Nokia has never announced that the company has or is being bought.

27. luis.d

Posts: 354; Member since: Dec 04, 2013

I admit I could have been more precise, but Microsoft effectively bought Nokia's core business. You probably know the company is moving on to research and licensing patents, which is a very different form of the Nokia we all know.

39. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

It isn't about being more precise. Saying that Microsoft bought Nokia is simply not true. It doesn't matter if Microsoft bought Nokia's core business, if they didn't buy Nokia, they didn't buy Nokia. If Nokia is not a Microsoft company, Microsoft didn't acquire Nokia. It is very simple to report what is actually occurring. As writers, it is our duty to write with accuracy so that we don't mislead the readers or better not to write at all....unless you are ok with misleading readers...then write on as you did. Nokia has always been in the business of research and licensing patents and just because you already KNOW that Nokia is and will be a separate company, how can you write that they have been acquired when they have not...and you KNOW this? It is amazing how people are ok with inaccurate information. Luis, this isn't an attack on you but I am just stating the facts and by you and MANY other writers continuing to write false statements, you help foster a mindset where readers come to the conclusion that sgodsell said above: "Microsoft owns them now" That is flat out not true. Microsoft does not own Nokia and it is our job as writers to stop spread that misinformation. sgodsell will take that same mindest and give it to someone else and then a lot of people will believe a lie. I am not saying you purposefully mislead anyone, I am stating what you said isn't true and that as a writer myself, it is our duty to present information accurately so that our readers don't leave the with the wrong information or wrong mind.

41. luis.d

Posts: 354; Member since: Dec 04, 2013

I have no relevant arguments against what you said. Thanks for taking the time and effort to write constructive criticism, and keep up the good work.

45. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

Thank you Luis and the same to you. Have a great weekend.

20. GoBears

Posts: 456; Member since: Apr 27, 2012

People stop with the hate on WP. I just got the 8.1 update on my 928 and it's not too bad. Sure it's not going to replace Android for me but hey... it's far better than iOS!

14. refillable

Posts: 1071; Member since: Mar 10, 2014

I like how they called Lassi Hurskainen for their ad. Oh yes, if you think those are fake, look up on him. But actually that's the only thing I like from this ad... It's not good by any means, except Lassi's skill.

13. ryq24

Posts: 876; Member since: Oct 17, 2011

Desperate!

12. papss unregistered

They should be giving good devices and not entry devices. I'd like a 930 pleaseā—

19. akki20892

Posts: 3902; Member since: Feb 04, 2013

Money talks dude.

3. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Nokia haven't mastered the art of trolling, they have mastered the art of marketing and promotion of products. Learning ofcourse from the great Samsung. :)

7. akki20892

Posts: 3902; Member since: Feb 04, 2013

I never seen like this video from samsung. I disagree with that. Every company do their products promotion, not only Samsung do.

10. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

What I'm trying to say is that Nokia are learning from Samsung on how to market phones, since Sammy is the king of marketing.

18. akki20892

Posts: 3902; Member since: Feb 04, 2013

They r not learning dude, they were doing since when they announced first phone.

2. rsiders

Posts: 2068; Member since: Nov 17, 2011

Yeah a 1020, 1520, or the Icon but the measly 630? Nokia just stop it and quit making the best phones exclusives please.

8. akki20892

Posts: 3902; Member since: Feb 04, 2013

They would have been announced 930 for verizon and at&t plus world too.

9. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Breaking people's phones and only give them a 630? that's just horrible..

15. refillable

Posts: 1071; Member since: Mar 10, 2014

Lol, They should give the 930/1520/Icon instead.

1. DCSeerIvan

Posts: 35; Member since: Apr 14, 2014

Nokia, kicking ass since 1871

4. akki20892

Posts: 3902; Member since: Feb 04, 2013

Well said

23. sgodsell

Posts: 7677; Member since: Mar 16, 2013

After damages done to their more expensive phones. Then Nokia gives them a cheap lumia 630 that has a 5mp camera with no rear camera flash, and no front facing camera, 512mb of ram and 8gb of storage. Not to mention the low resolution display (854x480).

26. akki20892

Posts: 3902; Member since: Feb 04, 2013

You didn't notice their phones. Nokia choose people who using cheap phones then they did this and give away 630.

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